UAP Inc.’s Post

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After celebrating 60 years of success at Traction, it is in this 61st year that TRACTION IS RENEWING ITS BRAND! «This new streamlined, modern logo takes on the family colors and honors the notoriety of the very recognizable hexagonal shape that makes up the NAPA logo. This shape is reflected in the double yellow arrows pointing Traction towards a successful future.» said Alain Primeau, VP Executive Heavy Vehicles. This logo change marks a new chapter in the history of Traction Heavy Vehicles Parts, reinforcing its commitment to its customers and partners while positioning itself as an innovative leader in its field.

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Awesome logo bravo to all.

André J Hudon

Chair of The Board at Canada Post Corporation, Chair The SIMA Group, Chair SMP Purchasing Group Inc., Vice-Chair vadimMAP, advisory board Tremcar, member of The Board of Purolator, and Departmental Audit Committee PSPC

3mo

Congratulations to UAP from a proud follower of the Traction brand.

Robert Cressaty, SIOR, MBA

President & Managing Partner at Landmark Advisory Services Inc.

3mo

A very sharp looking new logo. I love it!

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