“90% of the new generation of art collectors don't believe that the art world is welcoming or inclusive. While most describe it positively as inspiring, thought-provoking, enriching, and innovative, they still have their concerns with the art world:
1 in 3 believe the art world is elitist
1 in 4 describe it as pretentious
1 in 5 believe it is intimidating"
(Source: Avant Arte, "Collector Report 2024)
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✨ Embracing the Next Gen of Art Collectors:
Without a doubt, it is time for the traditional art market and its participants to begin embracing the next generation of #artcollectors. However, it is also critical to truly understand the differences in their #values, #collectingmotivations, and #buyinghabits.
🔍This new generation is undoubtedly redefining the narrative surrounding #artcollecting. Motivations go beyond mere art appreciation or investment in the pursuit of true #connection and #impact. #Ownership takes on new and varied forms, and status is no longer a primary driving force. Instead, authenticity, personal #resonance, and #socialresponsibility have a significant impact on their collecting motivations.
💡💥In this dynamic environment, adaptation is key. So thank you 🙏 , Avant Arte, for providing such valuable information about today's new collectors, as well as this insightful #report👇, which will undoubtedly contribute to the #sustainability of our industry. 🎇
#nextgenartcollectors #artmarketresearch #report #collectorsperspective #futureofcollecting #knowyouraudience #innovation #artandtechnology #futureoftheartmarket
🤔 Who are the new generation of art collectors?
The new generation of collectors are frequently misunderstood. At Avant Arte we know them well and wanted to change that. We believe firmly in the potential this community has to support the art world. So, we spoke to 1,500 of our collectors. Here’s what we found.
Read the report: https://lnkd.in/e2ZFpYnB
