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Ever wondered how you can build a global awards celebration? We caught up with Alice Audley, CEO of bCreator, to delve into the ins and outs of the creator world, and how to build an empire that celebrates creators. With over 11 years in the creator space, Alice covers how bCreator evolved from a magazine into a globally recognised award. Keep your eyes peeled for more! #socialagency #creativeagency #influencermarketing #creatormarketing

It's been a four-year journey 🤔 Curious about how it all started? # Chapter 1 - (100 Videos in a Minute and an Almost Enterprise Pilot) # Back in 2020, while reading an article about Google DeepMind’s experiments with turning webpages into videos, a simple yet groundbreaking thought struck me: What if every text in the world could be transformed into videos? While we initially offered these Social Widgets for websites, We learned from early users that not all businesses had websites, but almost all of them were active on Instagram and Facebook. I was fascinated by the portability of video formats, realizing that our widgets could live in many environments, not just the web. Curiously, this epiphany came just as I was diving into marketing trends for 2021, which proclaimed short video content as king. Coming from a front-end development background, we were seasoned in dressing data with user-friendly interfaces. But was creating a video any different? Initially, I thought of it as just adding a "moving front-end" at 24 frames per second 😅 Oh, how naive I was! I lately learned that videos had many more dimensions: - storytelling - script - voiceover - music - media Not to mention the processing time and server-side costs. (In the early days, my partner Alberto Roman cautioned me about the complexities of video production. I was eager to push ahead quickly, but I soon realized the value of his insights. Looking back, I'm profoundly grateful for his patience and understanding as we navigated those challenges. ) I posed a challenge to Kenazo Anthony and Yulier Camilo Garrido Garrido: "Can we generate 100 videos in a minute?" They nailed it, using some AWS magic that has become a core part of our secret sauce to this day. We also brought on Luis Ernesto Reynaldo Jordan to design and implement a landing page with static data to showcase predefined videos created by Jorge Sibila and Emmanuel Arias Ibarra for demo purposes. Following this, Julio Jimenez and Olga Roman crafted our first UI and Bel Koffman as our business development rep (really shined—she's a rock star at it.). With such a dynamic team and cutting-edge product, the stage was set to conquer the world. I reached out to knowledgeable friends in product, marketing, and sales for feedback. Thanks to Darren D. Sturges, Philip Rothaus, Jonathan Liu, Marcela Ganem, Simon Yule and many others. They helped shape our early ideas, and we almost landed a big enterprise project because of it. Our first version of the product was simple—an Excel file. Each row had video specs. Fill in the columns, and suddenly, you have as many videos as rows. But during a user interview, Jonathan Liu pointed out a big gap: "Ok, guys, we can make 100 videos now, but how do we link everything? Where does the info come from?" It took us until January 2023 to crack that code. To be continued... Drop a comment if you're curious about how we solved it! :)

Direct-to-audience solutions have revolutionized many industries by enabling creators, businesses, and artists to interact with their audiences directly. Whether through social media, live streaming platforms, or personalized marketing strategies, these solutions empower individuals and organizations to build strong, meaningful connections with their audience while gaining valuable insights and feedback. They often foster creativity, encourage innovation, and democratize access to content and products. What specific innovative solutions have caught your attention these days?

Congrats to Alan Domínguez and Raúl O. Paz-Pastrana for being selected for the Tribeca Creator's Market! More information here: https://lnkd.in/gGz_93KZ What Tribeca has to say about these two: Alan and Raúl are Latine/x filmmakers working on cinematic and socially oriented films exploring the changing landscapes of the American Southwest, highlighting the BIPoC talent on both sides of the camera. About the Market: Tribeca Creators Market, in partnership with Indeed, a leading global matching and hiring platform, features a highly curated selection of creators pitching new feature, episodic and audio projects to an array of companies and influential industry leaders. A pillar of Tribeca’s commitment to supporting storytellers in all stages of their careers, the Creators Market puts a strong emphasis on diversity and forms of storytelling, providing industry with a group of fresh and provocative voices. #ColoradoFilm #ColoradoFilmmakers #BIPOCFilm #BIPOCFilmmakers #TribecaCreatorsMarket

Why do some brands and creators not work well together? I believe it all comes down to a poor relationship. When relationships become purely transactional between brand and creator, it becomes difficult for authenticity to show and for long-term partnerships to be formed. And this is what we help you with at Vidovo. We do our best to make things seem non-transactional. We want you to be able to talk to creators before any transaction is done, as we know this helps open up doors for deeper relationships between brands and creators. This has always been our goal. Being able to connect creators and brands easily so brands and creators can support one another and form long-term partnerships. P.S. Trying to scale your brand with quality UGC? Visit Vidovo to learn more.

POV: You’re 3 creative girlies who have just finished one of your most exciting client shoots to date… 👀 Can’t wait to launch this one in April. 🤫🚀 Antler Social Angelica Molas Lucy Spalding 🦌 #tiktokagency #tiktok #tiktoktips #tiktokstrategy #tiktokmarketing

I used to think the brands and right-holders with the biggest budgets and teams always had the most creative and disruptive mentality. But, I find it’s often the other way round. At Dizplai, our journey has debunked this myth at every turn. Working across a full spectrum of clients, from budding YouTube creators to Premier League titans and global news outlets, has shown us that innovation knows no budget. Constraint is the real mother of creativity in the sports and media industry Challenger brands and rights-holders are pressed to find a disruptive advantage. As we move into a new era of content and sports media, I believe it's those with a challenger mentality, who must outthink rather than outspend their competitors, who will thrive. #Innovation #sportsbiz #sportsindustry

The Toronto International Film Festival (TIFF) is in full swing, presenting innovative approaches to digital marketing alongside fantastic films! Here are a few creative methods being employed to market movies and draw in viewers: Social media takeovers: To give fans exclusive access to behind-the-scenes photos and interact with them directly, actors and filmmakers take over TIFF's official social media accounts. 1.Interactive augmented reality experiences: A number of movies provide viewers with an immersive and engaging experience by integrating augmented reality activations into their flicks. 2.Streaming live Q&As: In addition to in-person attendees, virtual audiences can engage in live post-screening conversations with filmmakers, therefore extending their reach. 3.AI-powered personalized recommendation engines: To improve the festival experience, TIFF's app makes movie recommendations based on user tastes. 4.User-generated content initiatives: By encouraging participants to share their festival experiences on social media, hashtag challenges boost organic reach. 5.Online streaming of some films makes virtual screening rooms accessible to a wider audience than just Toronto. 6.Industry Conference Programming: To educate professionals in the field, TIFF organizes panels and workshops on digital marketing trends, such as "TikTok, Redefining Fandom". 7.Experiences working together: Gatherings such as the "Play the Part" discussion highlight mentorship initiatives and artistic partnerships. Video marketing: Using video content to captivate viewers while capturing the spirit of Toronto's summer festivals. 8.Influencer partnerships: Working together to genuinely promote the festival and its films with influencers headquartered in Toronto. #TIFF2024 #TorontoInternationalFilmFestival #FilmMarketing #DigitalMarketing #MoviePromotion #EntertainmentMarketing #SocialMediaMarketing #MarketingInnovation #InfluencerMarketing #MarketingStrategy #EventMarketing

From Sketch to Screen 🎨🎥 Swipe left to dive into our journey creating the Sanna.col ad. A tale of creativity, teamwork, and turning challenges into triumphs. Every frame you see is a testament to the passion and dedication behind the scenes. It's not just about creating an ad; it's about storytelling that resonates and connects. 🌟 #BehindTheScenes #CreativeJourney #SannaColAd #TeamworkDreamwork #AdMaking #StoryBehindTheScreen #FilmMakingLife #CreativeProcess #FromSketchToScreen"

'Tubi Gives Emerging Filmmakers and Fans a Voice With Stubios' -- The new platform puts 'greenlight power into the hands of the viewers' and gets brands involved "Thanks to a diverse media library and no financial barrier to entry, Tubi has emerged as the streamer of choice among a new generation of content consumers. Now, the Fox-owned FAST service seeks to extend its purple reign over that prized demographic by giving a leg-up to a new generation of content creators." "Enter Stubios, an original initiative that grants Tubi’s young audience a big say in generating the original long-form content they’ll want to stream. ...Stubios invites emerging creatives to apply to be Stubiorunners and take those all-important first steps toward making their first feature film or docuseries a reality on a big-time streaming platform." “Essentially, we’re passing the camera to anyone who has a story to tell, and we’re putting the greenlight power into the hands of the viewers,” Tubi CMO Nicole Parlapiano told ADWEEK. “We’re describing Stubios as a fan-fueled studio that’s also a platform for aspiring filmmakers and their fans.” "“They don’t come from Hollywood, but might come from Wattpad or TikTok,” Fox CTO Melody Hildebrandt said of what Tubi is looking for in a Stubiorunner. “They all have social followings, but they’re not expected to be in front of the camera necessarily. The guiding ethos of this is ‘no barriers.’" "Because betting on Hollywood outsiders can be a gamble, Tubi thought it would be helpful to have an insider show them the ropes. That’s why Issa Rae and her management company, ColorCreative, have been enlisted to provide mentorship and production support..." #Tubi #Stubios #FASTchannels #filmmakers #creators