🔥Why hidden navigation menus might be hurting your business?
Lots of people still use hamburger menus, but over the years, numerous studies by NN Group have shown that this approach can harm business.
Let me remind you of the main points why using a hidden menu is a bad decision:
⚡️Discovery issues: users often miss essential features or pages. Only 27% of visitors interact with hamburger menus compared to 48% with visible navigation.
⚡️Decreased user engagement: difficult navigation reduces exploration and conversion rates. Additionally, the use of hamburger menus can lead to a 20% drop in user task performance.
⚡️Poor accessibility: these menus challenge users with disabilities or less tech-savvy individuals, decreasing satisfaction and usability.
What's the alternative? Prioritize visible, easily accessible navigation options to improve the user experience whenever possible.
At Flying Age, we research and implement best practices, drawing on insights from industry leaders such as NN Group. If you're rethinking your digital strategy, let’s discuss how we can elevate your brand with intelligent, user-centric design - hello@flying-age.com.
Corporate Graphic Manager
2moExcellent work 👏