Udomkiat Bunworasate’s Post

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Partner at Roland Berger

Difficult automotive market environment is expected to continue in 2024 and the market entry of new Chinese OEMs in particular will lead to even higher pressure on established OEMs.

What are the main trends and major challenges for automotive OEMs in 2024? Last year, high price and volume pressure in all major markets was just one challenge faced by automotive OEMs. According to our platform-partner Roland Berger, this difficult market environment is expected to continue in 2024 and the market entry of new Chinese OEMs in particular will lead to even higher pressure on established OEMs. A possible CEO action plan should focus on a thorough review of the 2030 portfolio strategy and a strong focus on cost reduction initiatives for BEVs, especially in the volume segment. Want to learn more about these dynamics in the automotive industry? Make sure to check out this article about the Software Defined Vehicle (SDV) on the Automotive Disruption Radar platform: https://lnkd.in/gAexVaD7   #automotivedisruptionradar #transformation #softwaredefinedvehicle

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