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When it comes to the Paris Olympics, Gen Z did not come to play!   Our athletic youngsters are dominating their events and taking social by storm. From Norway’s Muffin Man craze to Team USA’s Simone Biles and Suni Lee planning out their post gold TikToks, Gen Z’s got the Olympics covered - and we love it!   Since the rise of TikTok, athletes from all over the world have been able to build a strong online presence with audience engagement at the forefront. It’s no secret that many of these athletes are picking up side hustles to fuel their Olympic dreams, so if they can tap into their TikTok powers they might just concoct the perfect recipe of authenticity, BTS action, and a little bit of swag to swing them a brand deal.   Work hard, play hard, right? (Read More: https://lnkd.in/ejh3JZkr )

When Gen Z wins at the Olympics, TikTok is priority number one

When Gen Z wins at the Olympics, TikTok is priority number one

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