Uhura Creative Media GmbH’s Post

These past few months have been intense, in the best way possible. After weeks of planning, studying, brainstorming, working long hours, several revisions, and some impostor syndrome thoughts like "what the hell am I doing", we launched our first campaign at mousse l Fashion Marketing. Special thanks to my sister and business partner Nat Vargas, our marketing director Fernanda Arantes, and the whole mousse team who helped us bring our vision to life. The fashion industry is changing, with consumers increasingly seeking transparency, open communication, and a commitment to social and environmental responsibility. For conscious brands, this shift presents a chance to cultivate a loyal community of shoppers who choose fashion brands that they trust and identify with. With the right digital marketing strategy, your brand can thrive in this new era—it's not just about selling clothes; it's about stepping confidently into the future of fashion. What Do Conscious Consumers Want From Fashion Brands? Watch now on YouTube 👇

Dear Marketing Enthusiasts✨ Niche proudly presents their September newsletter based around the theme of Fashion Week 2024🛒🛍️ Fashion Week isn’t just about the glitz and glamour anymore...there’s a new energy transforming the runway, and it’s about the blend of creativity and technology💻🤖 In this edition, we discover how virtual showrooms, live-streamed runway shows, and AI-driven designs are shaking up the industry. It's not just about what’s being worn, but how it’s being experienced. We also look at the ever-growing role of celebrities, who are influencing people not just with their style but with the conversations they spark... PS: Did you know that the fashion industry spends over 500 billion dollars annually JUST on advertising? Yet some of the largest fashion retailers hardly spend on advertising👀

The Power of Storytelling in Fashion Branding. In today’s crowded fashion market, having great designs isn’t enough. What truly sets a brand apart is the story behind it. Storytelling in fashion branding allows you to create an emotional connection with your audience, giving them a reason to not only buy your product but to buy into your brand.Think of some of the biggest names in fashion—they all have narratives that resonate with their customers. Whether it’s a commitment to sustainability, celebrating cultural heritage, or offering innovative solutions for everyday fashion challenges, their stories create loyalty. #StorytellingInFashion #FashionMarketing #BrandStrategy #SustainableFashion #FashionEntrepreneur #BrandIdentity #FashionBusiness #CreativeDirection #FashionDesign

For Fashion Brands Owners/Founders: Case Study: How We Made Over $2.1 Million Return from $325,140 Spent(6.52 ROAS) In 7 Months So Far For A Fashion Brand Without A Single Discount or Sales Promotion. If you prefer reading, here's the google document: https://lnkd.in/d-ziTjz2 If you prefer video: https://lnkd.in/d9p6brdH Proof of results are in the case study document/video. We specialize in scaling fashion brands for over 4 years now. We scale over 15 fashion brands like Nana Jacqueline, Nonchalant the Label, Misha and Puff, New York Dress, and many more. We have over 10 video and written testimonials from fashion founders like yourself. In the case study, I cover the product strategy and the exact ad strategy we used to scale them. I cover each part of our ad strategy like: - How we allocate ad spend. - How we structure campaigns to get new customers. - How we set up audience settings. - How we set up ad set settings. - Where we drive traffic to. - How we write winning fashion ad copy. - The highest converting creatives. - How we viral test to outgrow all their competitors. - How we scale profitably. And much more. Again, if you prefer reading, here's the google document: https://lnkd.in/d-ziTjz2 If you prefer video: https://lnkd.in/d9p6brdH

For Fashion Brands Owners/Founders: Case Study: How We Made Over  $2.1 Million Return from $325,140 Spent(6.52 ROAS) In 7 Months So Far For A Fashion Brand Without A Single Discount or Sales Promotion. If you prefer reading, here's the google document: https://lnkd.in/dfP4wpSJ If you prefer video: https://lnkd.in/d_hwYFZr Proof of results are in the case study document/video. We specialize in scaling fashion brands for over 4 years now. We scale over 15 fashion brands like Nana Jacqueline, Nonchalant the Label, Misha and Puff, New York Dress, and many more. We have over 10 video and written testimonials from fashion founders like yourself. In the case study, I cover the product strategy and the exact ad strategy we used to scale them. I cover each part of our ad strategy like: - How we allocate ad spend. - How we structure campaigns to get new customers. - How we set up audience settings. - How we set up ad set settings. - Where we drive traffic to. - How we write winning fashion ad copy. - The highest converting creatives. - How we viral test to outgrow all their competitors. - How we scale profitably. And much more. Again, if you prefer reading, here's the google document: https://lnkd.in/dfP4wpSJ If you prefer video: https://lnkd.in/d_hwYFZr

Unveiling the Blueprint: Crafting a D2C Fashion in 2024. 🔥 Once upon a time in Sweden, Nying and Hallin, childhood pals, kicked off their fashion adventure by printing T-shirts in 2005. Armed with a duffel bag full of tees, they hit the road, selling directly to stores across Scandinavia. Fast forward 20 years, and Our Legacy has become a global sensation with stores in hip cities like Stockholm, London, and Berlin, not to mention 250+ stockists worldwide. Their journey highlights the importance of staying true to your roots, but let's face it, launch a DTC brand in today's world, you gotta blend that authenticity with a sprinkle of digital savvy and data smarts. Relating to Shoppers: In my view, many people want products that solve real needs or fit their identity. Direct brands that make authentic connections through compelling social stories and standout digital service tend to succeed. Opportunities: 1️⃣ Create products customized to specific consumer desires better than the competition and find the right price point. 2️⃣Use Social to share founder experiences to build genuine relationships 3️⃣Provide exceptional digital customer service that matches brand promises 4️⃣Partner with relevant influencers to expand reach. 5️⃣Leverage AI tools to optimize production & content Tracking Performance: Monitor repeat purchase rates, net promoter scores, lifetime value per customer, and cost per acquisition to guide investments. In my opinion, these are the most critical metrics. The Road Ahead: With financial unease growing, passionate founder stories and direct brands that overdeliver value can capture more wallet share. At least that's what I foresee. My View: Find subtle pain points and solve them 10x better through a direct model. Shoppers won’t hesitate to pay premium prices. That's my take. #dtcfashion #fashionbusiness #streetwear #brandbuilding

How Tos for Fashion Branding~~~2024

THE DOS AND DON'TS OF FASHION MARKETING 💗 Effective fashion marketing requires a balance of creativity, strategic planning, and adaptability. By following these dos and don’ts, you can create compelling marketing campaigns that resonates with your audience, builds a loyal customer base, and ultimately drive the success of your fashion brand. Remember, authenticity and consistency are your greatest assets in the ever-changing world of fashion. Read more on the blog: https://lnkd.in/gXAvduGQ

THE DOS AND DON'TS OF FASHION MARKETING 💗 Effective fashion marketing requires a balance of creativity, strategic planning, and adaptability. By following these dos and don’ts, you can create compelling marketing campaigns that resonate with your audience, build a loyal customer base, and ultimately drive the success of your fashion brand. Remember, authenticity and consistency are your greatest assets in the ever-changing world of fashion. Read more on the blog: https://lnkd.in/gYgKxH44

Claxon redefines digital fashion with OrotonGroup, elevating your online presence with advanced and creative strategies. Discover how we transform classic into contemporary. #LuxuryFashion #DigitalTransformation 🛍️ Peter Lines