UK Research and Innovation’s Post

Have you ever heard a word so often that it starts to lose meaning? That phenomenon is called "semantic satiation," and it's exactly how I've started to feel about the term "superfan." I had the chance to attend Water & Music's webinar, The Superfan Fallacy: Three Hard Truths, hosted by the brilliant Cherie Hu. The conversation explored what’s often overlooked in today’s fandom strategies, with insightful perspectives from Monia Ali (Fandom Exile on Substack), Andy Blair (Reverb Data), and Hanna Kahlert (MIDiA Research). Check out my latest post reflecting on the key takeaways and what these conversations mean for the future of the artist-fan relationship. Spoiler: It’s about connection, not just consumption. Thank you, Cherie and team, for such a thought-provoking session! https://lnkd.in/eMPQn6pg (Not interested in reading? Feel free to comment other industry buzzwords you'd like to leave behind in 2025 🙂 )

Chart of the day: With concert season officially here, many Americans are gearing up for performances and live events. CivicScience data show that 43% of U.S. adults anticipate going to at least one concert this summer, similar to last year (42%). While attendance may appear healthy, additional data show that expected spending on live events, including music, sports, and many other activities is down this year. Thirty-six percent of consumers say they will spend less on concerts and performances, up three points from this time last year. Full story: https://hubs.ly/Q02xsWD50 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

𝗚𝗹𝗼𝗯𝗮𝗹 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀: 𝟭𝟮 𝗡𝗲𝘄 𝗦𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝙏𝙝𝙚𝙮 𝙨𝙖𝙮 𝙩𝙝𝙖𝙩 𝙣𝙤𝙗𝙤𝙙𝙮 𝙠𝙣𝙤𝙬𝙨 𝙢𝙤𝙧𝙚 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙚𝙞𝙧 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙩𝙝𝙖𝙣 𝙧𝙖𝙙𝙞𝙤 𝙨𝙩𝙖𝙩𝙞𝙤𝙣𝙨; 𝙘𝙤𝙣𝙨𝙩𝙖𝙣𝙩𝙡𝙮 𝙘𝙝𝙚𝙘𝙠𝙞𝙣𝙜 𝙬𝙝𝙖𝙩 𝙩𝙝𝙚𝙞𝙧 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙡𝙞𝙠𝙚𝙨 𝙖𝙣𝙙 𝙩𝙖𝙞𝙡𝙤𝙧𝙞𝙣𝙜 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙩𝙤 𝙠𝙚𝙚𝙥 𝙩𝙝𝙚𝙢 𝙝𝙖𝙥𝙥𝙮. In the ever-evolving world of radio, it’s often said that no one knows their audience better than radio stations themselves. They continually monitor listener preferences and tailor their content to keep audiences engaged and satisfied. Take, for example, @Radio X, renowned for its eclectic mix of indie and upbeat tunes. This station has built a loyal following thanks to its unique sound. However, a significant event, such as the passing of Queen Elizabeth II, prompted Radio X to rethink its programming. In a show of respect, the station opted to play only soothing tracks in the days following her death - music that typically wouldn’t make it onto their regular playlist. Surprisingly, as listeners adjusted to this unexpected shift, positive feedback began to pour in. Fans appreciated the calming atmosphere that the new selection created, leading to the introduction of a dedicated evening segment called "Radio X Chilled." This initiative has since evolved into its own station, catering to listeners seeking a more relaxed vibe. As Frasier Crane famously said on Radio KACL, “I’m listening.” It’s a reminder that by truly listening to their audience, radio stations can create meaningful experiences that resonate with listeners. #GlobalLaunches #NewRadioStations #RadioXChilled #ChillOutMusic #Mindcorp #Runningbird

Your contact center data might be your next competitive advantage... If you know how to use it! 👀 Join us on October 22nd @ 11:00 AM PT for a live webinar where we’ll dive into how you can turn your overwhelming contact center data into real-time insights that drive results. What to expect: ✅ How Cresta Insights + Opera turn conversations into actions ✅ Real-world examples from companies like yours ✅ A live demo you don’t want to miss Secure your spot now and learn how to harness the true power of your contact center data. https://lnkd.in/g-JszweX 

CBS Cut Piano Man. Billy Joel's Sunday's concert was delayed by the Masters, then abruptly cut by CBS during final verse of singer's most beloved song. Attention Marketing is a fun way to capture your audience. Try it with your business. Don't know where to start? Schedule a free 15 minute consultation at www.andycostafilms.com #digitalmarketing #attention #emotional #emotions Read the full article here https://lnkd.in/gVur-aP6

Exciting insights await in our latest blog post, "Unmasking the World of Tyler the Creator's Chromakopia." As we gear up for Tyler's 2024 season, this article delves into the anticipation surrounding his upcoming projects, including a sneak peek into his Coachella performance. Discover the meanings and inspirations behind Chromakopia, and how Tyler continues to captivate audiences with his innovative approach to music and art. Read the full article here: [Vulture - Tyler the Creator Chromakopia](https://ift.tt/1OEliwe)

In our latest episode, we chat with Robbie "Phoenixx" Zeas, a Fortune 100 C-Level award-winning Competitive Intelligence Expert and keynote speaker. Robbie shares his journey of working with industry titans, earning millions in contributions, and achieving success in the music industry. Discover how to leverage your creative advantage to become your competitive advantage. Tune in to learn actionable hacks and insights to rock both executive board rooms and top stages! Key Takeaways: 1. Learn how to identify and leverage your creative advantages to gain a competitive edge in business. 2. Discover strategies to maximize business performance and achieve significant financial contributions. 3. Understand the balance between professional achievements in business and creative success in the music industry. 4. Gain insights from Robbie’s experiences working with major industry names and contributing to global conferences. 5. Implement three actionable hacks to start leveraging your creative advantages today.

🎄Day 21: Authentic voices resonate louder Did you know that when employees share content, it can reach up to 561% more people than when it comes from the company itself? That's what FORBES says! 👉 This amazing increase happens because people trust and connect with genuine, individual voices. Imagine the power of an entire symphony orchestra promoting your upcoming concerts or sharing backstage content with their networks. Ready to expand your reach?

🎙️ Selling the Sound of Culture: Why I Love Sales in Public Media There’s something uniquely exciting about doing sales in public media. At WDNA 88.9FM, every deal we close isn’t just about hitting targets—it’s about amplifying the sound of culture, supporting artists, and connecting communities through the power of music. In public media, sales go beyond transactions. We’re crafting stories, building partnerships, and creating marketing campaigns that resonate with listeners who care deeply about music, culture, and the arts. It’s sales with a purpose—a mission-driven effort that impacts lives through jazz, Latin music, and beyond. I’m passionate about connecting brands with our dedicated audience, helping organizations grow while supporting an essential cultural institution. Selling in public media means every campaign is an opportunity to inspire, educate, and entertain. As I look ahead, I’m excited and ready for the next challenge—one where I can continue driving meaningful growth while making a cultural impact. Let’s connect! #PublicMediaSales #SalesWithPurpose #MusicMarketing #JazzRadio #CommunityEngagement #Partnerships #MediaSales #CulturalImpact #SalesLeadership #WDNA88.9FM #MissionDrivenMarketing

Another great new on sale coming up… Grayson Perry: Are You Good? Wednesday 12 November 2025 📌Tickets on general sale Friday 22 November at 10am Are You Good? A question that I think is fundamental to our humanity. In this show, I will be helping you, the audience, find out if you really are thoroughly good or maybe quite evil, but in a fun way. I always start out with the assumption that people are born good and then life happens. So, let’s pullback the curtain and see where your morals truly lie. Are you as virtuous as you think? With lots of audience participation (don’t worry, no one leaves unscathed) and a few silly songs we’ll have an entertaining evening and come out with our core values completely in tatters. Is it more important to be good or to be right? It’s time to update what is a virtue and what is a sin. No biggie. If you're interested in experiencing our corporate hospitality for client entertainment https://lnkd.in/eFYht7-U