This video is for store owners and retailers who are looking for inspiration to improve customer experience, retention and repeat business through product engagement.
It's from my 2018 visit to Babybanden in Oslo, Norway and I have shortened the original video to a few highlights. These examples are all transferrable to any retail category. They're low-cost measures to implement with meaningful and measurable impact. It really doesn't matter if you're in the baby stroller business, toys, music equipment, tools & hardware, powersports or automotive aftermarket.
I love good retail. Before getting into manufacturing, I came from independent retail. The idea of letting customers engage with products rather than only displaying products on the shelf was always important to us and it stuck with me. When I heard what Babybanden did in Oslo, I had to see it. This video is 6 years old now but remains relevant. It's still top of mind as a customer and supplier.
A special thank you to Babybanden's René Eide Natvig who came up with these things in the first place.
Enjoy!
#retail#retailindustry
Everyone, The first rule of retail is to make sure your customers have a reason to visit your store. I'm in Oslo and Norway to visit baby Bendon. They have it all figured out. Let's go inside and find out how they did. You have to give your customer a really compelling reason to visit your store. Here's an example from Baby Benton. This is a product for airline travel. I'm not going to talk about the product, but I will show you how Baby Ben created an experience around this product. So instead of just putting it on the shelf, they created this. They set up a row of airline seats. Let me just unbuckle myself. They set up the product. So you can test it, you can unfold it, pack it up, install it on the seat, and you can sit right next to it to see what this. The true experience of using this product is really like. Baby Benton does this throughout the store. Let's keep going. Baby Benton sells strollers. They sell a lot of strollers. There are so many different brands in here, but instead of just putting strollers on the shelf, they create real experiences. Let's go check it out. First of all, they've created a first, second and third place of bestsellers. But it doesn't end there because with over 100 different strollers in here. You need more than you know the three top sellers to make your right buying decision. Come over here. So how do you create the ultimate stroller experience in your store? Well, let me show you. You create the stroller test track. You let your customers pick any stroll on the shelf anywhere in the store, and you let them walk around on different surfaces, on grass, on interlocking stones, on gravel to see how one stroller compares to the other. This is customer experience right here. This is a test center, It's experience center. It is Everything center. So if you want to stand out from other retailers, take a look at this. Doesn't matter what you're selling. Office supplies. Hunting, sporting goods, ATV's, Dirt bikes, tools, power tools, professional tools, consumer tools. For you customer experiences, this is how it's done. Alright, this may seem silly, but in my experiences this right here is overlooked by the vast majority of retailers that I visit. Nice, clean and easily accessible bathrooms. It is so important, and of course because this particular store is geared towards infants and toddlers. You'll find a breastfeeding room and a diaper changing room. How's that for customer service? Have you ever shopped around for a car seat for your child? Well, in this store, not only can you see the products on the shelf, you can actually install the products right here on car seats installed right here in the store. So you can see how easy they are to install, take them out, etcetera. But baby Benton takes it a step further. You can actually drive your car into the store and the staff here will help you install your car seats. And that's what we'll do right now. OK, so I'm going to take my car now and drive it inside the store to install the baby seat. Check this out. Literally driving my car in here, how awesome is this? And the staff in here is all trained and educated on how to install the seats property. So this is a store manager, Purandare, and he's about to install the car seat in my little rental car. And so this story just keeps on giving. You see this long table here? Well, this table is not just a showroom display. You can actually book this table. So if you're a new parent, you want to hang out with other new parents. You can book this table, bring your friends down with their kids, and you can sit here and have coffee, tea, cake. All you have to do is call the store and book it. There is no charge. But it doesn't end there. We're going to go upstairs and see a conference room where you can. Learn first aid, yoga, et cetera, et cetera. We'll go upstairs and check it out. I called it a conference room, but it's it's really a very, very versatile room. So you can book this room for anything from yoga to first aid classes. It's right here on the top floor of Baby Benton. Think about how you can set something up similar in different industries if you're selling power sports again or tools and hardware, whatever it is you're selling. Imagine if you had a room like this upstairs or in the back that your customers could book for for related programs like product related programs. This is just one more, one more thing that stands out, the baby bending.
🌟 What Can the Height of EJORNEE S-Series Do for You? 🌟
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#EJORNEE#EVCharger#Partnership#Sustainability
Spielwarenmesse 2024. Outcomes.
Sharing our impressions of Spielwarenmesse 2024, we can’t but start with one very important fact: we launched a new brand in 2020, which wasn’t a favourable period of time, and our sales started in conditions of the overall market decline in most countries, however, we managed to make a real breakthrough in the global market!😎
The Trade Fair was very important for us not only as an opportunity to expand our sales territories, but also as a chance to evaluate results of our products launch in new markets in 2023. Currently, Kids Hits toys can be bought in 20 countries, our toys already talk in 7 languages and occupy prominent places on shelves in stores, demonstrating a steady growth in sales. We put lots of love in toys production and pay close attention to details - and the global market responds in kind, showing that we have been moving in the right direction. We have been building up the momentum!
Our partners visited us in person to share results of the successful progress (very inspiring!), and we discussed the prospects of further development and made plans.
The major outcomes of the exhibition appeared to be confirmation of cooperation with 8 new countries as well as the fact that our toys are going to be adapted to at least 5 new languages! Indeed, we want children's favourite toys use the same language as the little ones do, which will make learning at play even more fun and effective🤓.
Despite the fact that the total number of visitors of Spielwarenmesse 2024 on the whole was smaller in comparison with the previous year, we were pleased to see our booth crowded with the quality (target) audience.
We are grateful to all our visitors for all the kind words - which are so important for us! - not only about our toys, but also about our team. Thank you very much!❤️
Everyone was attracted by our stand, our team did their best to make it convenient, stylish and engaging. Thanks a lot to the team for all the efforts made and to all the visitors for the full appreciation of the work done!
#KidsHits#spielwarenmesse#toyindustry#toys#edutoys#dolls#woodentoys#KidsHitsToys
The rise of the Kidult 🎲 🃏 🎮
Ever since the “Life's a Playground” special at Spielwarenmesse 2024, it has been clear that kidults have become an essential part of the industry! In our latest article, the BrandTrends Group unveils some major findings from its most recent research about kidults, and some key strategies to seize on the growing trend.
https://lnkd.in/epzpej-y#Spielwarenmesse#SpiritofPlay#Kidults
Good product overall. Had a fun time using it. Given the price tag, there's nothing much to complain about. Good audio output, decent bass, monster battery life, and all that in under Rs 2,000.
With ASPs for TWS products falling, this is truly an exciting time to be a tech enthusiast, especially if you're into audio products.
Things that impressed me:
- 100-hour claimed battery life checks out
- Connects quickly, no hassle
- Good audio
- Dedicated bass booster mode for audiophiles
- Effective ANC, blocks out noise
- Tempting price tag
Catch the whole review here 👇👇
B O U L T | BW Businessworld | #tech#techreview#review#boult
While affordability and premiumisation are having a face-off in the consumer tech industry, some brands such as Boult are finding a middle ground and acting upon it. The B O U L T Z40 Ultra, the company’s premium offering in the affordable earbuds range, a segment that brings the lion’s share of Boult’s revenue is a good example of how premiumisation can be used to market budget products to the masses.
Read More: https://lnkd.in/gWMsd-NvDeep Majumdar | Annurag Batra | Tanvie Ahuja | Noor Fathima Warsia
We are the best self-order and pay app for hotels ✔️ A seamless guest journey for next level guest experience ✔️ Connecting your existing POS and PMS simultaneously ✨
🌟 Celebrating a Milestone with Scherpenberg! 🌟
Four years ago, Scherpenberg chose Woby as their partner to enhance their guest experience.
It’s been a rewarding journey seeing their growth and how our collaboration has brought about significant changes.
Last year, we introduced Scherpenberg to our upselling feature, a step we believed would unlock new potentials. And the results speak for themselves - an impressive increase in revenue!
But there’s more to this success story. One delightful outcome has been the seamless integration of customer choices; guests no longer miss out on pairing their favorite apple pie with a delicious cup of coffee, especially when they order on their own smartphone.
This success story is a testament to the power of innovative solutions and strong partnerships. Scherpenberg's achievement is not just in numbers but in the enhanced experience for their guests. It’s about creating moments that matter, one apple pie and coffee at a time, facilitated by the convenience of self-ordering technology.
We’re proud to be part of Scherpenberg’s journey and excited for what the future holds!
#CustomerSuccess#Innovation#Woby#GrowthStory#Hospitality#SelfOrdering#Upselling
Want to know why Up & Away stands out among our competitors in the apparel industry? The answer is simple: we care about YOUR business and YOUR sales. Many businesses hesitate to commit to a new partner or supplier due to high minimum purchase requirements. Getting products at a good price often means placing mass orders, with minimums sometimes reaching thousands of pieces.
With a minimum required order of only 6 pieces for wholesale orders, we encourage our business partners to sample our jackets and truly experience the quality that goes into each one.
For custom orders, we require a minimum of 500 pieces per order, with a 3-4 month lead time to ensure smooth production and timely delivery. While many companies set their minimums at 1000 pieces or more, we aim to keep our numbers as low as possible, allowing brands to feel more comfortable knowing they can manage their inventory effectively without a huge commitment. Up and Away also offers private labeling for companies that want their own labels on our jackets (terms and conditions apply).
Your satisfaction is our top priority, and we want to ensure that you have the support and flexibility needed to thrive in your business.
https://lnkd.in/es_9qbXr
Excited to share my top 4 insights from the Spielwarenmesse in Nuremberg!
At VIVALDI_, we love to dive into the future and explore the evolving landscapes of many industries.
Have you attended the event? Share your thoughts and learnings in the comments!
#Toys#IndustryInsights#Spielwarenmesse#Futureofplay
📢 Customer Request Chronicles: A Humorous Tale from REVIVO 📢
So, picture this: we get a call from a customer with a rather unique request. They ask, "Can you send your worker to clean my clothes? But wait, my washing machine is on the rooftop, so your team member will need to clean my clothes here at my place only."
🤔 Our response? Well, while we admire the creativity, we're not quite set up for rooftop laundry adventures! 🌄
At Revivo, we specialize in home pickup and delivery, ensuring your clothes are cleaned with the utmost care at our facilities.
So, next time you need fresh, clean clothes, just remember: we handle the dirty work so you don’t have to. Leave the rooftop washing to Spiderman. 🕸️
#LaundryTales#REVIVO#HomePickup#CleanAndDelivered
