Ulster University Research & Innovation’s Post

#ResearchHour Uncovering young people's exposure to gambling marketing in sport. Dr Paul Kitchin’s research focuses on the intersection between social justice and sport. His most recent work has revolved around the nexus between sport, business, marketing, and gambling. With colleagues from Maynooth University, Paul has spent two years examining the exposure of young people on the island of Ireland to gambling marketing content while consuming their favourite sports on television and social media. Working directly with young people, the research found that young people were exposed to extremely high levels of gambling marketing when consuming some national and international sporting events. The report ‘Code Red Young People and their Exposure to Gambling Marketing through Media and Sport on the island of Ireland' called out gambling regulations in both jurisdictions as being ineffective in limiting this exposure. The health and community benefits of sport are seriously undermined if those sports are reliant on gambling marketing or gambling revenues.    View Paul's research: https://lnkd.in/eND8Psna #WeAreUU l Funded by North South Research Programme through the Shared Ireland Fund

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