Ultimate Asset’s Post

Bringing on a Fractional Marketing Director (FMD) can be a game-changer for professional service and B2B firms. Here’s a few things you can expect from a FMD in the first 90 days: ✅ Initial assessment and audit - conducting a thorough audit of your current marketing efforts. 📈 Strategic planning and goal setting - collaborate with your leadership and marketing teams to create a strategic plan. 🚀 Quick wins and early initiatives - to build momentum, an FMD will focus on quick wins that deliver immediate results. Find out more about the successful integration and long-term impact of hiring a Fractional Marketing Director in my full blog: https://lnkd.in/dGwVgxnq #B2BMarketing #AccountancyMarketing #LegalMarketing #ProfessionalServicesMarketing #FractionalMarketingDirector

🌐 Introducing the Fractional Chief Digital Growth Marketing Officer (CDGMO) As the digital landscape evolves, so do the roles within it. We are thrilled to introduce the fractional Chief Digital Growth Marketing Officer (CDGMO) as an extension of the fractional CMO role. At BAMA, LTD, we focus on driving digital growth and leveraging online marketing strategies to achieve your business goals. 🔑 Critical Aspects of Our Approach - An obsession with the customer experience, representing their voice within your company. - Mitigating risk in marketing while scaling up your business by hiring someone who's built where you need to get to. - A proven, repeatable process that leans on end-to-end customer experience. - Access to expert product-led growth, digital marketing, and tech resources partners. - Scaling marketing tech and data intelligence 📞 Contact us today: 773.580.7135 📧 Email: bradford.mark.m@gmail.com #DigitalMarketing #FractionalCDGMO #BusinessGrowth #MarketingStrategy #CustomerExperience #BAMALTD #MarketingExcellence #ProvenResults

We’re excited to launch our first new service of 2024 – Fractional cmO.   Over the last 18 years we’ve continuously supported our clients with marketing consultancy and strategy services, but more than ever over the last 18 months as businesses navigate rapid change and seek to grab every opportunity. We’re now working more and more as a Fractional cmO and a monthly strategy support to boards, investor teams, and in-house marketing and sales teams to empower businesses of all sizes to reach their marketing and sales potential and change the game when it comes to getting big results. Put simply, we can be your strategic marketing lead at board level, allowing you access to some of the best heads in the industry, even if it’s not the right time for your business to bring in a senior hire.   Our clients bring us in to support rapid growth, develop and drive marketing strategy and growth strategies, to support them to establish new team structures or build a marketing function from scratch.   Sound good? Head to our website to find out more or email cmO@o.agency   https://lnkd.in/eHFWFKrB   #FractionalCMO #marketing

"Fractional CMO" -- It's the latest buzzword hitting headlines. It can also be a great solution for companies in need of more strategic direction, without costly overhead. We love that our custom plans fit each customer's unique needs. Helping YOU shine brighter! ✨

Clients don't think on terms of AI or technology or awards - they think in terms of OBJECTIVES. A marketing director is given an objective by his or her boss who is usually the company CEO. The objective might be 1. Sales of our lead product are falling by 22% a year - find out why and come back to me with a solution to fix the fall or 2. My 14 year daughter's friends were at our house and they started laughing at our company advert when it appeared on television - why did this happen? Are we out of date - how can we fix our appeal to this new emerging generation? 3. I showed our new tv ad to my wife and she didn't like it- can we change the agency who produced it? This is typically the brief a #MarketingDirector or #CMO or #ChiefMarketingOfficet of a large company in Sydney receives - daily. Understand the beast before you judge them

Below are highlights of our m&a and strategy work this week… - kicking off a new strategy project with a digital video sales agency - kicking off second round diligence and a QoE after signing an LOI for a client m&a deal over the weekend - doing a findings presentation with another digital agency. After reviewing their ops data and KPIs, and interviewing team members, we have some great insights about how to free up leadership time with a team reorg, improve their rate card, and right size their talent roster - kicking off with my second 1on1 coaching client, another influencer agency. Unsure I can take on more (though they are fun), since I’m getting busy with… - a large influx of companies needing sell-side m&a advisory. I’m increasingly spending time diligencing and qualifying our leads, since we can only take on so many projects at a time. So we need to ensure they’re viable acquisition targets, and timing makes sense vs waiting till later in year or 2025 - and more, including brainstorming on carve outs from public co’s, future exec meetup planning, and creating a new 2024 budget for an affiliate client Onward, will be a full week! —- I’m the founder of RockWater Industries. We do m&a and strategy advisory for media, agencies, and creator economy. My dm’s are open. …below is me enjoying a jersey beach walk last weekend! #media #agency #creatoreconomy

If you feel like you've been seeing the term "fractional CMO" more and more, but you're not sure what it means, you're not alone. Superbloom Strategies' founder Colleen Krieger has been hearing a number of friends and former colleagues saying, "I'd never heard of a fractional CMO until you became one." So she pulled together a quick breakdown on what a fractional CMO is, what they do, and why 2024 is the year small and mid-size businesses should think about hiring one. ⤵ https://lnkd.in/ddCfU6KZ #fractionalcmo #smbmarketing #smbgrowth

Brands Are Getting Smarter, Are You? Today’s brands aren’t just looking for flashy pitches or promises—they’re looking for real, measurable results. They know the difference between what they’re paying and what they’re getting. And trust me, they’re paying attention. Especially in metro cities, where the competition is fierce, brands are becoming savvier. They’re not just hiring agencies based on the coolest ideas; they’re looking for partners who can truly drive growth and deliver on their promises. As an agency owner, the game has changed. It’s no longer just about offering services. It’s about proving value, building trust, and making sure the results speak louder than the words. So, ask yourself: Is your agency adapting to these smarter clients? Are you focusing on the outcomes that matter to them, or just pushing deliverables? It’s time to align with what clients really want—results that drive their business forward. In today’s world, that’s what separates the agencies that survive from the ones that thrive. #AgencyGrowth #ClientSuccess #ResultsMatter #MetroCityBusiness #ValueDriven #MarketingAgencies #Partnerships

Ever been blindsided by a client when they suddenly leave their organisation? Or there is a company wide restructure which stalls or completely stops your project? Building good relationships with your clients goes beyond just supporting in retention and growth. If you are close to your client and their business, you are more likely to be aware and told of upcoming changes that could affect the work you are doing. These changes could have a drastic impact to your business if you are not aware of them! Some of these changes could be: 💠 Company/Department Restructure 💠 Client Internal Promotion 💠 Client Leaving the Company 💠 New Marketing Hires  💠 New Marketing Support Departments  💠 Martech Stake Evaluation 💠 Supplier Evaluation 💠 New CMO/CRO/CEO 💠 Redundancies Having foresight into this helps you manage forecasting and workflow for each of your clients, without it you could be investing a lot into a client hoping that nothing changes...! ____ Drop me a DM if you want support on developing your team to build solid client relationships to be able to identify these challenges before they derail your business!

Score big in the business game with a fractional CMO. Tap into executive marketing wisdom without the full-time cost, driving growth and keeping things lean. https://lnkd.in/dTiUfRGJ #BusinessGrowth #FractionalCMO