When you think of leadership in the UK adtech industry, you think of Shirley Smith. So, it's been a pleasure chatting to Shirley about how Flashtalking by Mediaocean bridges the gap between creative and media, using creative personalisation, automation & AI. You can check out the piece here: https://lnkd.in/e-qV9N9h Episode 3 of Ultimate Asset's Technology Spotlight. #Technologyspotlight #DCO #dynamiccreativeoptimisation #flashtalking #mediaocean #ultimateasset
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Thank you so much Alex Swain & the Ultimate Asset team for your kind words and the opportunity to share insights regarding how Flashtalking by Mediaocean is revolutionising the connection between creative and media through personalisation, automation, and AI. I always enjoy our catch ups with you and the team. You can check out the piece here: https://lnkd.in/e-qV9N9h #TechnologySpotlight #Flashtalking #Mediaocean #InnovationInAdTech"
When you think of leadership in the UK adtech industry, you think of Shirley Smith. So, it's been a pleasure chatting to Shirley about how Flashtalking by Mediaocean bridges the gap between creative and media, using creative personalisation, automation & AI. You can check out the piece here: https://lnkd.in/e-qV9N9h Episode 3 of Ultimate Asset's Technology Spotlight. #Technologyspotlight #DCO #dynamiccreativeoptimisation #flashtalking #mediaocean #ultimateasset
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Wonderful insight into Flashtalking by Mediaocean, thank you Shirley Smith. If you're a brand or agency and want to understand more about the Flashtalking product and the business problem they solve, have a read here: https://lnkd.in/eXciZXhJ
When you think of leadership in the UK adtech industry, you think of Shirley Smith. So, it's been a pleasure chatting to Shirley about how Flashtalking by Mediaocean bridges the gap between creative and media, using creative personalisation, automation & AI. You can check out the piece here: https://lnkd.in/e-qV9N9h Episode 3 of Ultimate Asset's Technology Spotlight. #Technologyspotlight #DCO #dynamiccreativeoptimisation #flashtalking #mediaocean #ultimateasset
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Professor & Speaker * Passion for Advertising & Research* Social Media, Content Marketing & Storytelling Strategist*
To meet expectations and reimagine what advertising can be, we need to focus on three key areas: amplify creativity with AI, build trust through genuine value alignment and simplify the process.
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One of the 2025 predictions we made was that ad platforms will start using incremental value for optimization. We are already seeing signs for this, and have been in deep technical and product discussions with some of the major ad platforms. AI optimization is already here, so measurement should also be driven by AI. Check out this must-read article on Optimization Based on Incremental Value and learn how to focus your efforts where they truly matter. 👉 https://hubs.la/Q0341Z0Q0 🔑 Key takeaway: It’s not about *more* insights; it’s about the *right* insights. #MarketingMeasurement #Incrementality #INCRMNTAL
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It's an honor for Browsi to be featured among impactful solutions like Blockthrough and pubX, spotlighting how Magnite's Demand Manager Control Center's partnerships are transforming yield optimization for publishers. This piece highlights the evolving landscape of digital publishing, underscoring the power of AI in driving revenue and improving user experiences - something we know quite a bit about ;) #DigitalPublishing #AI #YieldOptimization
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Dive into the future with us and break down the impact of AI in the media industry. From dynamic ad packaging to automated yield management, discover the key innovations driving workflow efficiencies and revenue growth. Embrace the power of AI and step into the future of advertising! Read more at the link below! #AI #MediaInnovation #Adeline https://lnkd.in/e9WurQmZ
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Advertising has evolved through various disruptions, from print to digital, from direct to programmatic, and from linear to Connected TV. The next frontier lies in Generative AI. Discover how Operative is shaping the future of ad sales through AI-driven solutions. #Advertising #AI #Operative
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Boltive introduces Ad Monitor, an AI-powered engine offering real-time ad insights and compliance solutions for advertisers and marketers. Read the Latest full News - https://lnkd.in/dk5Q6bwb #MarTech #MarTechEdge #Boltive #AdMonitor #DigitalAdvertising #AI #AdInsights #SemanticSearch #ImageSearch #AdCompliance #BrandProtection #MarketingTechnology #AdManagement
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Sales Director @ Simpli.fi | Bridging Brands with Targeted Marketing Solutions for Explosive Growth
Our Media Planner with AI Assist takes campaign planning to the next level, delivering intuitive, customized strategies for success. From AI-powered planning to seamless execution, we’ve got you covered. Ready to elevate your advertising game? Let’s connect and chat! 💡 #DigitalAdvertising #AI #SimpliFi #MarketingInnovation #AdTech
Thanks Shirley Smith. We really appreciate the insight