UM Worldwide reposted this
"It's easy to get caught up in the hype of #AI. Now anyone can build their own #content in a matter of seconds. And what we're starting to see is a lot of very average content out there - a sea of sameness. We need to go back to the fundamentals of what consumer problems your brand is solving for." UM APAC regional managing partner Sarah Illingworth with Snigdha Nandan, Bharat Khatri and Ryan Pestano at #ATSS24 today. IPG Mediabrands Interpublic Group (IPG) UM Worldwide ExchangeWire #programmaticaudio
Head of Industry @ Google | Connecting the dots between consumers, brands and ideas using technology | Worked in big tech with Meta, marketing as global CMO of Milvik and advertising with WPP - Ogilvy
3moWell said and a good reminder.