A statement we've had quite a lot lately is that spaces would much rather show people around their spaces than using a matterport digital twin tour. However, if you think these tours will affect your visitor numbers, you're very much mistaken.
Myth Buster: Does a Matterport Tour Kill Footfall? Nope! It Boosts It
I hear it all the time: "Won't a virtual tour just let people skip visiting my physical space?"
But here's the truth: Matterport tours are powerful tools for attracting and engaging potential customers, ultimately driving them through your doors. Here's how:
1. Lower the Barrier to Entry: Think of a Matterport tour as a 24/7 open house. People can explore your space at their convenience, from anywhere in the world. This removes geographical and time constraints, making it easier than ever for them to consider you.
2. Pre-qualify Leads: Virtual tours act as a filter. Interested individuals can virtually "walk through" your space, getting a feel for the layout, atmosphere, and amenities. This self-selection process ensures those who visit in person are genuinely interested and ready to convert.
3. Create Emotional Connection: Matterport's immersive experience allows potential customers to envision themselves using your space. They can virtually "try it on" for size, fostering a stronger emotional connection that translates into real-world visits.
4. Amplify Marketing Reach: Share your Matterport tour on social media, your website, and listings. It becomes a dynamic marketing asset, attracting new audiences and keeping your space top-of-mind.
But the real question is: ROI, right?
Studies show Matterport tours can:
Increase website engagement by 2x
Boost inquiries by 40%
Reduce physical visits needed by 30% (saving you time and resources)
Overall, Matterport tours are an investment in accessibility, engagement, and conversion. They act as a magnet, drawing people in and guiding them towards a physical visit.
Ready to give your footfall a boost? Let's chat about how a Matterport tour can work for you!
(space shown, Chequers Hotel Newbury main event room https://lnkd.in/e5GZHiki)
#Matterport #virtualtour #footfall #ROI #marketing #business
Creative Solutionist / Videographer & Photographer
1moYou guys killed it this year! So fortunate that we get to work with you guys!