Under Armour’s Post

These entry level qualifications are getting out of hand!

𝗗𝗼 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗮𝘀𝗸 𝗮𝗯𝗼𝘂𝘁 𝗼𝗽𝘁𝗶𝗺𝗮𝗹 𝗳𝗼𝗼𝘁𝘄𝗲𝗮𝗿 𝘂𝗽𝗼𝗻 𝗿𝗲𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝘁𝗼 𝗳𝗶𝗲𝗹𝗱-𝗯𝗮𝘀𝗲𝗱 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴? Well, the experts reveal there is more than one question. The Australian Football League (AFL) players show distinct boot preferences due to different playing demands. Some players are more concerned with how the playing surface affects fatigue than the specifics of their footwear. Despite sponsorships limiting queries about shoes, a few athletes do exhibit particular preferences. There's also a tendency for players to prioritize design aspects over biomechanical benefits. Notably, in American football, there's a stronger focus on the impact of the playing surface rather than the characteristics of the shoes themselves. For more information on boot choice advice, 𝗩𝗶𝘀𝗶𝘁 𝗥𝗮𝘄 𝗦𝘁𝗮𝗱𝗶𝗮: https://bit.ly/3IB6Jw7 #RawStadia #SportsScience #SportsPerformance #BootChoice

Did you know? 🤔 The world of athletics is constantly evolving! From cutting-edge footwear to innovative Field of Play design and groundbreaking sports science, the athletic industry is always on the move. It's no wonder records keep getting shattered! 🏅 Stay ahead of the game with the latest insights from our podcast, where we dive deep into the fast-paced world of athletics. #AthleticInnovation #SportsScience #RecordBreakers

Nike vs adidas is a story with a lot to unpack. #Nike innovated during #covid and was part of the move away from physical real estate that failed to pivot back as lockdown revenge spending ensued. #Adidas had to overcome the #pr disaster of #yeezy to embracing #independentretailers and the power of icons like gazelle, kicks and samba. But as Dezeen points out they stood at the forefront of #innovation too whether through running tech to ultimate #football footwear. Maybe the real story is PUMA Group vs. Adidas. Source: Financial Times

The 2024 Summer Olympics are underway! From the 100-meter race to the marathon, athletes in many #SummerOlympics events will wear running shoes that have been designed to maximize human performance. Did you know that experts on the Rimkus Sports Science team have assisted manufacturers in analyzing this kind of footwear? When an international athletic footwear manufacturer wanted to understand how their top running shoe models compared to their competitors’ products in the North American market, members of our Sports Science team helped them understand the effects of different shoe models on runner movement and performance. Check out this #CaseStudy to learn more about the work of our #SportsScience team members: https://bit.ly/4d6dVO4 #TechnicalConsulting #footwear #sportswear #2024SummerOlympics #Olympics

Over the last 5 years, golf has become more popular for Americans. According to Footwear News, "This spike in participation has translated to a big bump in golf shoe sales. According to Circana’s retail tracking data, golf footwear saw $407.8 million in sales in 2023. And while dollar sales did decline 1 percent last year versus 2022, the market is still 48 percent larger compared to pre-pandemic 2019 when the category reported $275.8 million in sales." Has anyone noticed an increased interest in golf within your social or professional circles? Link to article in comments. #retailtrends #marketwatch #apparelmarket #golfapparel #golfing

A firm pace in sneaker sales is spurring higher profits at Adidas as the company looks to get back on track from recent years’ stumbles. The German sportswear giant made a net profit of 190 million euros ($205.5 million) in the second quarter, up from €84 million in the year-earlier period, it said Wednesday. The company confirmed prereleased figures of sales up nearly 9% to €5.82 billion, with footwear revenue leading the charge. Adidas and its fiercest rival Nike have both invested heavily in efforts to cash in from a summer of high-profile sporting events including the Paris Olympics as well as soccer championships in Europe and South America. Adidas’s marketing expenses rose 15% in the quarter on the back of large-scale activations around major sports events, as well as new product launches. adidas Nike #olympics #paris Bjorn Gulden #running #marathon #runningshoe #yeezy Piral Dadhania #profit #kanyewest

🚨 NEW 2024 SFIA RESEARCH 🚨 The 2024 Manufacturers' Sales by Category Report is now available, a must-have report featuring the latest figures on sporting and fitness goods, ranging from clothes like athletic footwear and apparel to equipment! 📊 ** FREE for SFIA Members ** The report tracks U.S. wholesale revenues in sporting goods and fitness equipment, athletic footwear, sports apparel, and licensed products, further broken down into more than 30 categories. The annual report provides comparisons to revenues from previous years AND includes pickleball as a new product category for 2024. DOWNLOAD TODAY ➡️ https://loom.ly/vdrNxZs FREE for SFIA Members | $250 for Non-Members hashtag #SFIAResearch hashtag #SportsResearch hashtag #FitnessResearch

#Iconic Adidas #Day 8 of Brand Series. It all started in 1924 when Adolf Dassler began making shoes in his mom's laundry room with a mission to boost athletic performance. Adidas hit the big time in 1936, when Jesse Owens won four Olympic golds wearing their shoes. This put Adidas on the global map. Throughout the 1950s and 60s, Adidas became the go-to brand for top athletes, dominating the world of sports. From the FIFA World Cup to the Olympics, Adidas has been part of countless iconic sports moments. Some of their iconic shoes are the Stan Smith, Superstar, Ultraboost, and Yeezy. Did you know the Stan Smith alone has sold over 50 million pairs? And those three stripes? Originally added for stability, now they've become a global symbol of style and performance. Today, Adidas earns 55% of its total revenue from footwear, 38% from apparel, and 7% from accessories. From a small-town workshop to a $25 billion powerhouse, Adidas proves that 'impossible is nothing. #Adidas #AdidasOriginals #ThreeStripes #StanSmith #Superstar #Ultraboost #Yeezy #SportsHistory #AthleticPerformance #GlobalIcon #FIFA #Olympics #ImpossibleIsNothing #Sportswear #Sneakerheads

Golf shoes are an essential part of any golfer's gear. While it may seem like just another accessory, these specialized shoes serve several crucial purposes on the course. Golf is deceptively simple and endlessly complicated, and #golf shoes are incredibly important for upping your game. Read more on why appropriate footwear is important for golfers: https://lnkd.in/gfZJ7cB4