Underlining reposted this
ℹ️#Freewill, a #haircare collaboration between Underlining and Sally Beauty, taps into the #haircycling trend to provide consumers with customizable at-home #hair rituals that can evolve with the seasons and shoppers' circumstances. 📣“Continuing to expand in the beauty industry has been an exciting process following our success with Nailboo and the rise of at-home #beauty,” says Razvan Romanescu, CEO and co-founder of Underlining. “We’re confident that there is appetite for salon-quality products that give the customer the autonomy to customize their hair care routine depending on their personal hair journey. Developing Freewill in partnership with Sally Beauty has truly been an honor and we can’t wait for everyone to join the hair cycling revolution.” 📣“At Sally Beauty, we know first-hand the importance of quality haircare that offers personalized, easy-to-follow routines,” says Maryann Herskowitz, group vice president of Sally Beauty merchandising. “As hair cycling continues to gain popularity, we are proud to be the exclusive retailer for such an innovative product for all hair types and textures.” ➡️Get the full story here: https://lnkd.in/gceCHuQe
