Watching my father’s natural sales talent was like witnessing art in motion; it was an electrifying experience. His knack for persuasion made me believe he could sell anything to anyone.
His skill inspired me to pursue my career in marketing initially and later, in my mid-30s, into business development.
As I researched Polytechnic courses, I discovered marketing a new business toolbox.
It was new to me, but I quickly realized that more than having top-notch products was needed in a rapidly evolving business landscape for sustained success.
While marketing seemed more relevant to consumer-facing businesses then, I saw its potential in the business-to-business sector and pursued a degree in Marketing Engineering with that vision in mind.
The “art of persuasion” is often cited as a key demand driver, but it’s not the starting point.
The true beginning lies in the unseen work: conducting market research to identify opportunities, understanding customer needs, and addressing product challenges and risks.
These efforts culminate in a cohesive Go-to-Market Strategy that aligns sales and marketing through structure, strategy, messaging, and resources.
This foundation is critical; no other marketing activities will succeed without it.
On reflection, I can only imagine how much more successful and sustainable my father’s textile businesses would have been if they had embraced marketing even in their early years.
If you want to make an impact in marketing, start by building a solid foundation.
Research, strategize, and align your efforts to create a powerful Go-to-Market Strategy.
Your future success depends on it.
Book here https://lnkd.in/emMjKSt5
I’m Andy
I’m your fractional chief sales and marketing officer
I’m your trusted partner
I unlock business potential
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