Undertow’s Post

The Translation Company Talk podcast is pleased to bring you another exciting episode, with our guest Teresa Toronjo from Malt. Teresa is an expert localization manager with deep experience in developing structure around localization activities in enterprises. She talks about enterprise localization audits, sharing both her experiences and tips related to best practices. Among the topics discussed today, you will hear about what a localization audit is, key components of an audit, ownership and stakeholders in an audit process, defining the objectives of an audit, format and structure of final report, frameworks and available tools, examining agility and determining content priority, developing analytics from localization audits, determining localization maturity, connecting results of such an audit with KPIs and OKRs, in-house or outsourced model for localization audits, measuring localization impact on end-users through this study, inclusion of vendors and much more. Apple iTunes and Apple Podcasts: https://lnkd.in/gQq_FqwN Google Podcasts: https://lnkd.in/gDJTfrxU Spotify: https://lnkd.in/gTPRWFej Audible: https://lnkd.in/g3i7CHT7 Host: https://lnkd.in/gtKxZayB #translation #language #localization  #enterprise #localizationservices

Have you ever joined a company and felt like you needed to bring immediate value without really having all the pieces of the puzzle? Lucky for me my first task at Malt was to do an exhaustive Localization Audit, which allowed me to: - Get a 360° picture of everything that had been done in the company related to localization. - Align my strategy and roadmap to the company's OKRs. Sultan Ghaznawi was kind enough to invite me to the Translation Company Talk podcast as a guest to speak about how I conducted my audit: - What a Localization Audit is. - The steps I took to conduct it. - The list of areas I explored (quality, tooling, automation, internationalization, etc.). -Some practical examples of how your findings can be connected to KPIs and more. If you are curious give it a listen and let me know your thoughts.

Exciting News for Our Localization Fireside Chat Podcast Community! We are thrilled to announce that our next episode #59 will feature none other than Don DePalma Chief Strategy Officer and Founder of CSA Research. In this not-to-be-missed conversation, Robin Ayoub and Don DePalma will explore a range of topics that are shaping the future of our L10N industry. Here's a sneak peek of what we'll cover: ***The Post-Localization Era: What does the future hold for the localization industry? ***Digital Transformation vs. Localization & Interpretation: ***Legacy Technologies in Today's World: Believe it or not, technology from 1998 still underpins many commercial systems today. We'll delve into why TMS/TMX technologies remain prevalent and the challenges and opportunities they present. Check out other interesting conversations Localization Fireside Chat www.L10Nfiresidechat.com #Localization #DigitalTransformation #PodcastGuest #CSAResearch #FiresideChat #InnovationInLocalization

In Part 2 of this podcast episode 🎙️ with Francesca Sorrentino, Localization Director at Phrase. She shares her vast experience in navigating the multifaceted world of product localization.💻 Francesca delves into the underestimated complexities startups face when expanding globally and the crucial role of translation agencies 🔠 in streamlining this process. Her unique insights 💡 cover everything from coordinating multiple languages to leveraging expert advice for seamless market entry. Tune in to unlock 🔐 the secrets of successful startup localization and learn how to avoid common pitfalls with Francesca's expert guidance. Listen now for invaluable tips ✅ on scaling your startup globally. #Localization #SaaSstartup #ProductLocalization #MultipleLanguages #Undertow

What is the difference between translation, localization, internationalization, and globalization? Loy Searle explains each (and when to apply them correctly) in Part One of her conversation on the Content Components podcast. 🔗 https://lnkd.in/gJhGa495 Don't forget to download your free copy of the book: Content Operations: From Start to Scale. https://lnkd.in/g9zruFf5 #ContentOperations #Localization #ContentOps #Podcast

Attention B2B SaaS startup founders and product managers! 🎧 Tune in to our latest podcast featuring Alexander Ekhilevskiy, Localization Operations Manager at Vista. 🔍 Topic: "Impact of Workflow Automation on Localization" - Discover how to streamline your localization process, saving time and avoiding costly errors. - Learn from Alexander's vast experience in the industry and his transformative work at Vista. - Understand how automated workflows can significantly impact your global outreach. 🔑 Key Insights: 1️⃣ Dive into the world of advanced translation management systems and say goodbye to manual file handling. 2️⃣ Explore continuous localization and how it keeps pace with rapid software development. 3️⃣ Hear firsthand about Vista's successful transition from manual to automated processes, and how it revolutionized their localization approach. 👉 Why Listen? - Get actionable insights to optimize your localization workflow. - Uncover strategies to reduce costs and maximize efficiency. - Empower your team with knowledge to make informed decisions in localization. 🔗 Listen now and transform your approach to multilingual product development and localization! *Available on Spotify, Amazon, and Google podcasts. #Localization #SaaS #Undertow #ContentTransformation #WorkflowAutomation

When I started in the Localization industry one the challenges that excited me the most was how to measure the success of the work we do and how to communicate it in a way that resonates with other stakeholders. 📊 🎙 Today I finally have some tricks up my sleeve to connect the objectives of the localization role to the OKRs at a company level. In the last podcast interview I did for the Translation Company Talk I talk with Sultan Ghaznawi about ownership, OKRs and strategy. But most importantly, I give some examples to make sure your roadmap is aligned to that of your company, making sure localization becomes a proactive and strategic function.

Exciting news! The #LocalizationLeaders podcast you know and love is now available on Spotify 🎧 Get a behind-the-scenes look at how localization works at top global brands from the professionals who are leading the way as they share their processes, challenges, and best practices. Bonus tip! Turn on alerts so you don't miss our new episode this month 🔔 #Podcast #Spotify #Localization #Translation #AI #Language

This very interesting podcast, "Unlocking the grid: the fascinating story of what3words' unique localization journey", is about the challenges of finding in each language tens of thousands of words that are unique, unambiguous, and have no negative connotations. #localisation #what3words

Attention B2B #SaaS startups! Undertow brings you an insightful 🎙️ podcast: "Getting Started with Localization for SaaS", an interview with Julio Leal, Head of Localization at Spendesk. 🔍 Discover how to kickstart your localization program, balance in-house vs. outsourcing, and integrate the best tools for your needs. 💡 Learn to analyze market demands, optimize resources, and create impactful, multilingual customer experiences. ✅ Perfect for founders, marketing directors, and product managers. Listen now for the key to global success! *Available on Spotify, Amazon, and Google podcasts. #Localization #GlobalGrowth #Undertow #ContentTransformation #LocalizationProgram #MultiLingualContent