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Bowl games, often criticized as "meaningless," continue to be valuable assets for TV networks. The Pop-Tart Bowl, a first-ever event, averaged 4.31 million viewers on ESPN, surpassing the viewership of the NBA's five Christmas Day games... #bowlseason #sportsjournalism

No Bowl Game is Meaningless, and the Stats Don't Lie

No Bowl Game is Meaningless, and the Stats Don't Lie

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