With India performing fantastically in the Paralympics, I began to wonder: why is the Paralympics so popular, but similar para-sports events in cricket, football, and others don't enjoy the same attention?
Well, here’s what I figured out:
1. Same Venue Integration: The Paralympics is treated as an extension of the Olympics, starting in 1988 in Seoul, when it was held at the same venues. Sharing infrastructure is a major advantage.
2. Media Rights: Paralympic media rights are bundled with the Olympics, ensuring wide coverage. This visibility is a big reason for its popularity.
3. A bit of history: The Paralympics owes much of its success to Sir Ludwig Guttmann, whose vision was to integrate disabled athletes into mainstream sports.
4. Strategic Alignment: The International Olympic Committee (IOC) and International Paralympic Committee (IPC) ensured that the Paralympics was not seen as a separate or lesser event, but rather as a continuation of the same pursuit of sporting excellence. Kudos to them!
5. Paisa: Yes, it often comes down to finances. Governing bodies like FIFA and ICC focus more on revenue-generating events, leaving para-sports lower on the priority list. It’s time to change that.
For context, India won the first and only official Physical Disability Cricket World Cup in 2019. It’s high time governing bodies invest more in para-sports, following the IOC's example.
CEO at Step For Care
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