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The majority of Australians won’t be celebrating Valentine’s Day this year, according to new research by Australian comparison site Finder. The survey of 1096 respondents revealed almost one in four (23%) Australians plan to celebrate Valentine’s Day. That’s 4.7 million people who will be spoiling someone special this year. More than three in four (77%) will not be marking the occasion as they don’t have a partner (36%) or just don’t celebrate Valentine’s Day (41%). For those planning to take part, spending is forecast to reach $916 million. The average Australian celebrating Valentine’s Day will spend $201 each on their significant other, down slightly from $207 in 2022. Finder https://lnkd.in/gEkBHpmU

Belated Happy Valentine's Day everyone!  It's almost cosmically fitting that this Valentine's Day, the celebration of love, came in the form of tear-inducing comments, notes, calls and memories from so many people I have loved working with. I can share detailed stories and cinematic memories about everyone who celebrated my joining Interbrand. These are some of the people I've had a special kind of deep admiration, warm affection and full-on platonic work version of a fan-girly crush. You all know who you are. Many shared the sentiment that Interbrand was lucky to have me. Like any life long meaningful relationship, that goes both ways. It seems fitting that I would end up at a place who genuinely holds the value of "lead with love" because the people I have known at Interbrand have always led FROM love. There's something to be said about the hours, days and years that we spend away from the ones we love the most- our kids, our families and sometimes ourselves, for the sake of "work". For me, even more so, it's the push and pull of wondering if the sacrifices made from both worlds are worth it. I've been thinking a lot about the idea of "worth" and "worthiness" over the last decade especially. It's inspired me to even rethink the debates about "is this on-brand?". "On-brand" always felt compliance-y. I would like to propose that we think about it slightly differently and evolve that question to: "Is it WORTHY of the Brand?" I've seen the faces of colleagues change when we have a small and large decision to make for a brand when I reframe the criteria to "is it worthy of the brand?" because it calls for a reflection not just on "ROI", "added value", and almost cold financial metrics. It calls for a thoughtful reflection of the legacy and history of the brand and what it took to get there and it also provokes consideration of future implications to decisions made today. It seems fitting that I ended up at Interbrand globally renowned for "Brand Valuation" and now entering the new era of Brand Economics. The real work with love, is never the one time flowers, wine, chocolate and splashiness of something like Valentine's Day. It's the day after. And the day after. And the day after. It's the question we can start and end each day with whether it's love, friends, work, the brand that is us, the brand of the company we present and the brands we have the honor to help steward. Is it worthy? On this February 15th, may our Valentines come in the form of answer "yes" each day.  💕 PS: personal note: Happy 59th Anniversary to Rolly and Dal, my parents. Of course they eloped and are still together. And of course, I am honored to feel worthy of brand Laxamana because they taught me love. #interbrand

Here are some creative ideas for different types of businesses to take advantage of this romantic occasion: 🩵 Retail & E-commerce 1. Valentine’s Day Specials Create limited-time promotions or discounts on products related to Valentine's Day, such as themed gifts, accessories, or romantic apparel. 2. Gift Bundles Offer curated gift bundles that make it easy for customers to find the perfect present for their loved ones. 3. Themed Packaging Design special Valentine's Day packaging for your products, making them stand out and adding to the overall festive experience. 🩵 Service Based Businesses 1. Gift Cards & Vouchers Promote gift cards or vouchers for services like spa treatments, massages, or experiences that make great gifts. 2. Couples Packages Introduce special packages for couples, such as a weekend getaway, couple's retreat, or joint services. 3. Virtual Events or Classes Host online workshops or classes that couples can enjoy together, such as cooking classes, art workshops, or dance lessons. 🩵 Online & Social Media Presence 1. Valentine’s Day Campaigns Run social media campaigns with Valentine's Day-themed content, hashtags, and challenges to engage your audience. 2. User-Generated Content Encourage customers to share their Valentine's Day purchases or experiences using your products or services. Create a branded hashtag for the campaign. 3. Contests & Giveaways Host contests where customers can share their love stories or participate in themed challenges to win prizes. ⚡️Remember to tailor your approach based on your business type and target audience. Consider the preferences of your customers and emphasize the emotional aspect of Valentine's Day to create a memorable and enjoyable experience. Be sure to like, comment & share if you found this helpful. If you're doing any of the above or have your own business campaign going on- drop it in the comments so we can support each other! #smallbusiness #supportsmallbusiness #valentinesday #specials #business #vipvapva #virtualassistant

My favourite thing about GlobalData Retail, is that we like to predict the future rather than just focus on the past. This year, we are seriously upping our game on the seasonal front with more of our UK Retail Occasions Intentions reports than ever before. The latest addition - Valentine's day! 😍🌹 Looks like staying in is on trend and 44.8% of our respondents said that they make less of a big deal out of Valentine’s Day when it is mid-week like it is this year. 56.1% try to actively avoid it overall and a staggering 73.4% think it's just a waste of money. Not a lot of love for Valentine's out there, is it? 😖 On the bright side, 49.9% agreed that Valentine’s Day is a good opportunity to express your love for your partner. Whereas 34.8% said that this is not just an occasion to treat their partner, because they also like to buy gifts or cards for other loved ones. ❤️ There's lots more! Our existing Retail IC clients can access the report over here: https://lnkd.in/dK7zA-N9 And if you would like a copy, just give me a shout. Mothers Day Intentions coming up next!

Where Digital Nomads Celebrate Valentine's Day? ❤️ February marks the time when nomads transition from their preferred winter havens to destinations that promise sunnier skies and warmer climes. The latest DesignRush analysis evaluated a variety of factors to find the best places to visit in February, considering the weather as favorable during this period. Based on various considerations, which you can check on DesignRush, we ranked the top 10 cities accordingly: 1. Madrid, Spain 2. Barcelona, Spain 3. Las Palmas, Gran Canaria, Spain 4. Lisbon, Portugal 5. Bari, Italy 6. Bologna, Italy 7. Rome, Italy 8. Chiang Mai, Thailand 9. Athens, Greece 10. Bangkok, Thailand How did we come to these results❓ The scoring methodology involves collecting data encompassing a range of factors, including tax rates, legal obligations, healthcare services, internet availability, cost, and living affordability. The data is then standardized by calculating Z-scores for each metric and normalizing these scores to a 50-100 scale for comparability. Following standardization, weights are assigned to each metric reflecting its importance, and a weighted average for each location is calculated by multiplying each normalized score by its respective weight. The locations are then ranked based on their final scores, with higher scores indicating a more favorable assessment based on the combined factors and filtered out the most romantic places by their frequency of occurrence in article rankings.

FYI: Valentine's Day projected to break spending records: The report predicts total spending on significant others to reach a record-breaking $14.2 billion, marking a significant shift from last year's focus on celebrating various relationships. #digitalmarketing #marketing

ICYMI: Valentine's Day projected to break spending records: The report predicts total spending on significant others to reach a record-breaking $14.2 billion, marking a significant shift from last year's focus on celebrating various relationships. #digitalmarketing #marketing

Are you (your business) yearning to hear heartfelt sentiments like 'Because I love you...' from your customers? As we approach the special day of love, businesses have been pouring their efforts into expressing affection to their customers through flowers, balloons, chocolates, and more. However, the question remains – does this showcase of love guarantee a loyal fan following throughout the year? Here are three aspects businesses can reconsider to ensure their Valentine's Day initiatives capture the true essence: ❤️ Whom to express love to? - Customers - Employees - Vendors - Collaborators - All other members of your business supply chain. Don't forget the often 'overlooked customers'. (retrieve lost love!) ❤️How to express love? While flooded with personalized messages, cards, and videos, the key is to ensure they truly feel personal. - Identify persona groups similar to when crafting your brand statement. - Connect personalized messages to these customer personas. ❤️ How should it feel? - Consider how you want your customers to feel – pampered/excited/respected/thrilled/relaxed or some other mix of emotions. - The impact lies in creating suspense and surprise. For instance, a surprise appreciation call from top management to a junior employee can speak louder than a box of chocolates and a rose. Remember, love is felt, not always shown loudly. Celebrating Valentine's Day should not be a checklist event for a brand. It's a remarkable opportunity to win hearts with your brand magic. 🎩 🎉 Share your stories, of how you want to show love this year! #brandlove #valentinesday #businessofbrands #brandingbyriddhi #showyourlove #personalized

If you woke up today, the day after Valentine's Day, worried that you didn't send flowers or chocolates to your best clients, don't worry about it. Cultivating client appreciation is something you can do 365 days a year. Here are six easy ways to show your clients some love, not just on Valentine's Day: 💜 Personalized Communication: Take the time to tailor your communication to each client. Address them by name, reference past interactions, and show genuine interest in their unique needs and challenges. 💜 Value-Added Content: Share insightful articles, industry updates, or relevant resources with your clients. Providing them with valuable information demonstrates your commitment to their success and positions you as a trusted advisor in your field. 💜 Timely Responses: Promptness speaks volumes. Whether it's answering emails, returning phone calls, or addressing concerns, strive to respond promptly and efficiently. Your clients will appreciate feeling prioritized and valued. 💜 Celebrate Milestones: Acknowledge important milestones in your clients' businesses or personal lives. Whether it's an anniversary, a significant achievement, or a birthday, sending a thoughtful note or small gift shows that you're invested in their journey. 💜 Solicit Feedback: Actively seek feedback from your clients on a regular basis. Let them know that their opinions matter and that you're committed to continuously improving your services to better meet their needs. 💜 Surprise Gestures: Occasionally surprise your clients with unexpected gestures of appreciation. It could be as simple as a handwritten thank you note, a token gift card, or an invitation to an exclusive event. These thoughtful gestures go a long way in strengthening client relationships. As someone who does not celebrate Valentine's Day (sorry if that makes me a curmudgeon!), it's helpful to remember that we can demonstrate our care for and commitment to our clients any day of the year. #clientexperience #clientappreciation

❤️ Dive into the world of Valentine's themed packaging and get ready to be charmed! Click the link and explore our latest article, filled with imaginative designs, romantic inspiration, and tips to make your gifts unforgettable. This article has everything you need to bring an extra touch of love to your Valentine's Day presents. #ValentinesDayPackaging #ValentinesDay2024 #PackagingDesign