UnicornX’s Post

Growth strategies are unique to every business and require a calm and considered approach to unravel the complexities of each situation. We’re delighted to share some feedback from a previous client on how we supported them with their tech business: “Philippa has been instrumental in helping us develop new revenue streams in adjacent markets. We had spent 15 months, a significant chunk of money and ultimately a morale sapping effort to move into adjacent markets, before realising we didn't have the organisational structure or feedback mechanisms in place to iterate our product and GTM approach for those new markets. Philippa joined us for 6 months and helped develop a GTM plan which enabled us to quickly iterate on our value proposition and provide valuable feedback to our product team. Philippa's structured, calm approach was fundamental in bringing teams together and creating a collaborative mindset, and we are already seeing the fruit of her labours” Is this something you’d like to achieve in your business? Get in touch today to explore your growth potential: https://loom.ly/RZy99XI #GrowthConsultant #BusinessGrowthStrategy #TeamDevelopment #SalesGrowth #BusinessDevelopment

Growth strategies are unique to every business and require a calm and considered approach to unravel the complexities of each situation. This is why I’m so proud to have received feedback like this from a previous client on how I supported them with their tech business: “Philippa has been instrumental in helping us develop new revenue streams in adjacent markets. We had spent 15 months, a significant chunk of money and ultimately a morale sapping effort to move into adjacent markets, before realising we didn't have the organisational structure or feedback mechanisms in place to iterate our product and GTM approach for those new markets. Philippa joined us for 6 months and helped develop a GTM plan which enabled us to quickly iterate on our value proposition and provide valuable feedback to our product team. Philippa's structured, calm approach was fundamental in bringing teams together and creating a collaborative mindset, and we are already seeing the fruit of her labours” Is this something you’d like to achieve in your business? Get in touch today to explore your growth potential: https://loom.ly/kAZQgOY #BusinessDevelopment #SMETech #BusinessGrowthStrategy #GrowthConsultant #WomenInBusiness

As promised, I’d like to highlight a company I was both grateful to have conversations and interviews with, and impressed by their offerings. #5 - Verkada If you don’t think Verkada serves a place in the market, you’re flat out kidding yourself. Their technology and product offering is leaving people in the dust. If you don’t believe me that’s fine; I’m probably not qualified to make that statement anyways. However, the people at Alkeon Capital, Lightspeed and some others decided to give them 305mm in series D funding so they must be doing something right! I had the pleasure of being referred to Dan Bettencourt and enjoyed meeting him and learning about where he is looking to provide value to the A/E space. He is hard charging, driven, and honest. We had many conversations about what it looks like to be successful in the market and spoke candidly about what failure looks like too. The name of the game is accountability and they do it better there than other places I have seen. This lead me to really taking a look at my own style of business relationships and I think, to be honest with myself and Verkada, I would have struggled to succeed here. Most of my success in selling was through leveraging industry relationships to grow. At Verkada, they are charging the market predominately alone and I don’t think I would have done well without having the ability to network and win with my peers across the industry. And don’t get me wrong, I can rip the phones with the best of them, but there’s an amazing power in the security industry in that we can create and collaborate with one another to make each solution better and that’s how I want to continue in my career. More to come on that Idea! A big thank you to Dan, Caleb Augustin, and the Verkada team for taking the time to interview with me. Best of luck in pointing that rocket ship in the right direction! Stay Tuned for company #2!

This is a first for me, but I felt it was time to step out of my comfort zone and share a little more about who I am and what drives me. 💪🏾 After years in sales, I’ve learned that success is not just about hitting targets—it's about finding deeper purpose in what we do. That’s why I’ve been so inspired by my journey with Strategio and the mission we stand for. It’s a little nerve-wracking to be this vulnerable, but I think it’s important to show the human side of why we do what we do. Here’s to growth and embracing new challenges! #growthmindset #vulnerability #tech #diversityandinclusion #yourenext

🚀 Enhance Your Business Strategy with Adpurfit! 🚀 Take a look at this post from Adpurfit! They're all about crafting practical strategies for startups, scale-ups, and business leaders aiming for sustainable growth and profitability. With their straightforward approach, they're committed to delivering real results. Connect with Adpurfit today to refine your strategy and achieve success together! #BusinessStrategy #StartupGrowth #ScaleUpSuccess #ManagementConsulting #StrategicPartnerships

Drowning in an ocean of ideas? Level up by validating them. 🚀 Transform the chaos into success by implementing a streamlined validation process. Grab a look at the image to dive into the strategic approach to ensure your ideas don't just sparkle but truly shine. 💡✅ Join SKillHQ to brainstorm and validate your ideas seamlessly! Link in the comments🌟 #IdeaValidation #strategicplanning #Innovation #Ideation #SuccessStrategies #ideastoaction #Zapilio #SkillZap #SkillHQ

🌟 At Awayva, we’re not just streamlining your operations; we’re also sparking innovative ideas to help you grow! 🤝✨ When we met our first client, her business was struggling to keep up with the daily challenges. Today, she's thriving with increased efficiency and fresh strategies that are driving her success! 🚀📈 With us, it’s more than just operational improvements – it’s about propelling your business to new heights. Let’s turn your challenges into opportunities together! 💡💼 Let's chat! #Innovation #Growth #BusinessSuccess #Awayva #BeyondStreamlining

Why Culture Matters More Than Profit After 10 years of running LeadByte, here’s why 👇 → Engagement & Productivity With a healthy culture people feel valued and motivated, which leads to better productivity. They care more! → Talent Retention When people feel connected to their workplace, they’re more likely to stay. → Customers are Bueno When your team is enthusiastic and engaged, it reflects in their interactions with customers. This enhances customer experience and fosters loyalty. → Building a Legacy Profit margins might fluctuate, but a strong culture creates a lasting legacy. It’s what attracts new talent, retains customers, and sustains the business through challenging times. Culture is the glue that holds everything together. → Long-Term Profitability Ironically, focusing on culture over immediate profits can lead to greater financial success in the long run. When people are committed and customers are loyal, the business naturally thrives. I’m super proud of what we have created a LeadByte. The people are just great! What would you add? #CompanyCulture #SaaS

IF YOU LEARN ANYTHING While on LinkedIn Let it be about resiliance. Dr. Andy Garrett chose LinkedIn, exclusively to introduce AG Thrive strong - a suite of offerings that will go down in history as the first to embrace a company wide solution. A company wide solution that is so comprehensive, so organic as to be implemented through each individual shareholder and employee. By guiding each to find their True North Identity. Why? Because by doing so, the conclusion becomes unity. Unified understanding and beliefs driven by the company’s brand promise. Strong. AG Thrive strong. COULD WE ASK YOU FIVE QUESTIONS? #unity #strong #promise #understanding #belief

Atul Raghunathan and I had the honor of finally meeting one of our biggest supporters and advisors, James Isilay, in person! We learned about his incredible journey founding Cognism and the different roadblocks he ran into along the way and how he overcame them. Here are the top 6 things we learned that are helpful for other founders as well: 1) Your customers aren't always going to connect the dots. It's your job to show why you're valuable. 2) Early-stage founders often tend to focus on the sale, but very few prioritize the customer journey beyond the sale. Building an early repeatable customer success plan is just as important as building a repeatable sales process. 3) Product and customer journey are the 2 most important pieces of the startup lifecycle. When founders detract from any of those, they're distracted. 4) Focus your time on the things that will make or break the business, anything outside of that, don't be afraid to delegate and rely on your team. 5) Especially early-on, hire people that can ideate and bring something unique to the table, not people you have to micromanage. Hire people that you can bounce ideas off of. 6) Visuals are a powerful, underrated tool. Never simply rely on explanations of value, whether you're speaking to an investor, client, prospect, etc. Getting 1 on 1 time with founders at Cognism's stage is a rare opportunity, and Atul and I are lucky to have the privilege. Thank you James! This was truly one of the most productive conversations we've had since we launched!