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A little triggered by some comments elsewhere about the nature of the TV service market. We have a number of references to Free TV, Pay TV, SVOD, Streaming, FAST etc. However these definitions are all over the place and largely meaningless. We need to reduce down to base definitions that allow simpler perspectives. Firstly, what is Free TV? There is no free TV because access always costs some money, or payment by other means, i.e. advert supported. Note even Freeview/Freesat/Freely are not free. To use those, you have to pay for a TV licence. Same in many other countries around the world, that actually fund TV via some sort of licence or tax: local, national, or property based. Secondly Pay TV is anywhere you actually pay money for a service to be delivered to you directly. Not actually different really from TV licence funded services, nor differently from the range of online providers that we also call SVODs. We really should be thinking only about Paid TV, Ad supported TV, and those that are both. The rest is only a discussion of how much it costs and what do I get: 'linear' or 'on demand' or both. Anyone else able to weigh in on a perspective that justified all the other acronyms?

According to Emarketer Cord-cutting households outnumbered pay TV households for the first time in 2023.  By 2026, there will be 80.7 million cord-cutting households in the US compared to just 54.3 million pay-TV households. What does this mean for advertisers? Streaming is TV now. If you're not shifting real spend from Linear to Streaming, you're not advertising on TV. Yahoo Advertising can help. https://lnkd.in/eE2U-v7W

This is good news for public service broadcasting and terrible news for the environment. A service launch that requires a brand new TV set in an age when we need to be extending product lifecycles feels ill-considered at best. I’m sure there are technical considerations (possibly bandwidth related) why this isn’t being launched as an IOS or Android app for mobile devices, but the lack of an android app for existing smart TVs or at the very least USB stick type adaptors to allow low cost retrofit is baffling. A new TV purchase is not only a financial barrier to entry which negates the concept of the service being ‘Free’ (over and above the TV license) but will also drive a massive amount of additional E-waste as people who can afford switch up TV sets before their existing ones get to a natural end of life. These things may already be in the pipeline but if not a rethink is required.

📊 Insight Alert: VOD is the New TV for Kids and Teens! 🎥 Hi, I'm here not to tell any revealing truth but to put some numbers on what you already know. According to our latest Kids Corp Askids Insights Portal data, 60% of kids and teens consume Video on Demand (VOD). Not only is VOD consumption double that of TV, but they also spend more time on it. 🔹 VOD Consumption: 60% 🔹 TV Consumption: 38% 🔹 Average Daily VOD Time: 93 minutes 🔹 Average Daily TV Time: 83 minutes VOD is not just the future; it is the present. Traditional TV is becoming a relic of the past. At Kids Corp, our commitment to understanding the U18 audience through data is unwavering. We ensure that brands can strategically adapt to this shift and maintain their competitive edge. #marketing #digitalmarketing #data #strategy #SVOD

Mark is 💯 right: Broadcast TV and streaming can't reach all swing voters. In Pennsylvania, for instance, Mark notes that 15% of swing voters watch *NO* broadcast TV *OR* streaming! And of those who do, 20% received 8 or fewer impressions, even with the campaigns spending massive amounts of money. The good news is SMS can reach these remaining voters, and with @rumbleup 's video-via-text technology, they can see the same creative as a campaign is showing on TV or streaming. Texting is far more targeted and addressable than linear TV and delivers content far more evenly than streaming. Ironically it's probably the relative low-cost of texting that precludes the largest campaigns from sending video-via-text as often as they should. There's still time to fill the gap and reach the swing voters who will decide the election. #GOTV #TextOutTheVote https://lnkd.in/ebWAD2ii

Dive into the world of YouTube While YouTube Kids offers a safer option for younger children, it's crucial to understand the risks involved, especially for kids creating their own content. Stay vigilant by monitoring subscriptions, setting channels to private, and implementing protection settings. Live streaming adds complexity, as content cannot be retracted once shared. Our Kids Online World shareable equips you with essential tips to safeguard children and young people on YouTube. Download our guide - https://lnkd.in/evZkjTSG

The DASH 2024 Mid-Year Report is now available from Advertising Research Foundation (ARF). Data from the DASH TV Universe Study underscore the continued mainstreaming of streaming television, the “appification” of Pay TV and the erosion of Broadband Only (BBO) penetration as a useful definition of TV connection. The findings and the newly recommended framework for classifying how U.S. households connect to TV highlight shifts in U.S. television usage that create fresh opportunities for advertisers and media companies. Learn more here: https://lnkd.in/eq4meAY3

Typing passwords with a remote? We’ve all been there. OSN+ tackled this frustration with deep-linked QR codes: 1️⃣ Scan the QR code on your TV. 2️⃣ Auto-authenticate TV login through your app. 3️⃣ Start streaming. 2M+ users now enjoy seamless access — proof that small changes make a big impact. Read more 👉 https://lnkd.in/ePYqntDi

People often think of their phones when it comes to mindless scrolling. But what about TV? - 84% of Viewers Scroll Aimlessly when looking for something to watch on streaming platforms. - Habit browsing. is a thing! Nearly one-fifth of viewers (19%) say they struggle to find something to watch when they don’t have anything specific in mind and 18% admit to starting, stopping and selecting something else many times during a viewing session. - Oh, and the trend to watch social content on TVs is continuing to rise. A third watch social video content (e.g. YouTube) on their big screens several times a week.