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Is it Green or Grimmerie? Jeff Goldblum – “The Wizard himself” – gets quizzed on green solutions! Are these sustainable alternatives real or magic? Play along and find out! Catch Wicked in theaters now! #WickedMovie #GreenerLight #MakeItUniversal ✨🌱🧹 (cc: NBCUniversal)

Solar energy, while often heralded as a clean and sustainable solution, is far from the panacea it is advertised to be. The widespread refusal to account for the environmental and social damage caused across its entire product lifecycle—spanning extraction, manufacturing, transportation, and disposal—verges on corporate malfeasance. From the mining of rare earth metals to the significant energy inputs required for production, the solar industry’s footprint is often glossed over in favour of promoting its end-user benefits. This lack of transparency not only misleads consumers but also hinders the development of genuinely sustainable solutions. A more honest and comprehensive approach is needed—one that acknowledges the trade-offs, invests in responsible practices, and fosters innovation to mitigate harm at every stage of the lifecycle. Without this, the promise of solar energy risks being undermined by its overlooked costs.

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