Universal Creative’s Post

🎨 Art Directors: The Wizards Behind the Ads! 🎨 Ever wondered who waves the magic wand to turn ideas into visual gold? Say hello to art directors, the unsung heroes of the ad world! 🌟✨ From sketching concepts to crafting eye-popping designs, they’re the ones making brands look fabulous. They juggle between turning dreams 💭 into dazzling reality, making every pixel perfect, turning feedback into finesse, and dodging deadlines because time waits for no campaign! Art directors, your genius keeps the advertising world spinning and sparkling. Keep conjuring those creative spells! 🪄 #ArtDirector #AdMagic #CreativeGurus #VisualSorcery #BrandWizards

Learn why cinematic lighting in video production is so important. https://lnkd.in/gjR2Du5h

Learn why cinematic lighting in video production is so important. https://lnkd.in/gjR2Du5h

Learn why cinematic lighting in video production is so important. https://lnkd.in/gjR2Du5h

Learn why cinematic lighting in video production is so important. https://lnkd.in/gjR2Du5h

Learn why cinematic lighting in video production is so important. https://lnkd.in/gjR2Du5h

Not mathematically accurate but job posts for designers seem to outweight art directors by 4:1 ... is this because: Clients and agencies don't value concepts anymore? The volume of design to art direction in a creative department is 4:1? The understanding of who does what (in the creative process) is being lost? Something else? It's a worrying trend (for art directors at least).

The penultimate instalment of our blog series “The Art of Visual Storytelling”, is out now. In "The Role of Colour Grading in Visual Storytelling: Painting Emotions in Hues", we dive into the captivating world of colour grading, highlighting its crucial role in shaping the mood and tone of visual storytelling. From adjusting colour balance to enhancing contrast and saturation, each technique adds depth and emotion to the narrative. Discover how cinematographers use colour to evoke specific emotions, establish atmosphere, and maintain visual continuity, creating immersive and cohesive storytelling experiences. Read the full post here: https://lnkd.in/d9M7U8FB

Colour grading is the art of enhancing or altering the colours of a visual piece, transcending the mere representation of reality to evoke specific emotions and enhance storytelling elements. Read the below blog post to find out more about how to use colour grading to improve your visuals👇🏿👇🏿

Can someone be an effective art director without experience in the technical aspects of image production? My flat answer is no, and this is why (Part 1/3) Having hands-on experience in the production phase is not just important, it's absolutely invaluable. It goes beyond just having a basic understanding or comprehension of the process. It's about gaining a deep and intimate understanding of the intricacies of the process, being aware of the pitfalls that you could fall into, knowing the shortcuts that can save time and resources, and being prepared for the potential challenges that may unpredictably arise. This depth of understanding, this level of familiarity with the production phase, can significantly enhance the quality of your decision-making abilities. When you're making decisions, you're not just making arbitrary calls based on theory or assumptions. Instead, your decisions are rooted in practical knowledge and hands-on experience. This makes them more reliable and effective, helping to ensure the success of the production phase and the overall project. If you have a different viewpoint or if your experience suggests otherwise, I would love to hear from you. --- +Follow to keep the conversation open *Part 2/3, tomorrow --- #artdirector #graphicdesigner #edmonton #alberta #canada #creativeprocess #productivity