University of Derby’s Post

Around the world, artists are leveraging immersive experiences to captivate audiences and elevate their exhibitions.🤩 Brian Duffy, Strategic Account Manager of Live Entertainment at Panasonic Connect, explains how our state-of-the-art AV technology is driving these dynamic experiences. Learn more: https://bit.ly/42isOdL

Digital technology has revolutionized arts venues, transforming them into immersive, interactive, and adaptive environments that redefine how audiences experience art. But it’s not just about enhancing the entertainment—it’s about opening new realms of possibility for creators to push boundaries and reimagine artistic expression. At the forefront of this transformation, Salas O’Brien explores how technology and design have converged to create innovative, dynamic spaces that respond to both the art and the audience in real-time. Here’s how technology is reshaping the arts: Immersive Experiences: Through VR and projection mapping, audiences can now step inside the artwork, creating a multi-sensory journey that engages and captivates. Interactive Spaces: Digital technology allows venues to interact with the audience, offering personalized and participatory experiences. Imagine a performance where your movement, sound, or even emotions shape the environment around you. Adaptive Venues: Advanced design and smart systems enable spaces to transform for different events—whether it's a concert, theater production, or art exhibition—providing flexibility that was never possible before. For creators, this new intersection of technology and design offers endless opportunities to explore new forms of storytelling, performance, and engagement. What do you think the future holds for arts venues in this digital age? #DigitalArt #ImmersiveExperience #CreativeInnovation #InteractiveDesign #TechInTheArts #SalasOBrien #ArtTech

THE SPHERE INSIDE We thought #thesphere is incredible from the outside. And so, it is! But just look how amazing it is inside. This is something not from our world. An unbelievable combination of the real and #digitalworld, show and high art, where the digital screen becomes an integral part of the immersive space, essentially creating it. An unforgettable experience! The future of #digitalsignage that is already here. #spherevegas

The Immersive Storytelling Studio at the National Theatre, a prominent UK publicly funded institution, is at the forefront of technology integration, exploring virtual reality, augmented reality, mixed reality, project mapping, and motion capture. Despite the immersive technology industry being in its early stages, sustained public investment in creative content R&D positions the UK as a potential leader in the global content market. Being part of Arts Council England's national portfolio, the National Theatre secures an annual grant of £16.7 million, constituting 16 percent of its turnover. This substantial grant empowers the organization to take risks, acting as a catalyst for future creative development. The Theatre's R&D investment not only nurtures existing talent for immersive technologies but also pioneers experiments on how artists and producers can leverage these technologies. ℹ️ Creative Industries Federation, ‘Public Investment, Public Gain’, (2019) 📸 @nationaltheatre #Inspiring #ArtisticExpression #Culture #ImmersiveTech #ArtsInnovation #ImmersiveStorytellingStudio #ArtsCouncil #nationaltheatre #culture, #creativity #cultureandcreativityinpublic #creativeeconomy

Do you want to feel your virtual reality VR180 images? A new dimension for immersive media opens up. Learn more in our research at ACM VRST 2024. #VirtualReality #ImmersiveMedia #Haptics #ACMVRST2024 #Research #VR180 #SpatialPhotos #SpatialVideos

Immersive experiences are transforming how we engage with the world- but how can we ensure they're accessible to everyone? Introducing Fuzzy Duck, one of the companies part of our DreamLab Future Media Residency programme. Headquartered at MediaCityUK, they have created remarkable interactive and immersive projects for iconic venues such as Eureka! Science Museum, The British Museum, and many others. Their latest initiative, "Routes to Access", delves into the potential of adaptive technology to make these experiences more inclusive and accessible for all. Don’t miss Nigel Moore’s insights on this groundbreaking work. Want to join the conversation? Learn more and sign up here: https://lnkd.in/eHuzDpGw

We’ve been developing a new research project exploring the use of immersive technology and accessibility, with the team over at MediaCity Immersive Technologies Innovation Hub and DreamLab Pete Woodbridge Routes to access is a project that explores how adaptive technologies can make in-person immersive experiences more accessible, especially in the creative industries. With input from industry experts, we’ll look to create a toolkit for selecting technologies and a pathway to developing prototypes, turning accessibility into a source of creative innovation. Please do reach out if you are interested in being involved. We’d love to get as much input as possible. https://lnkd.in/ebYYFc_A

What can museums learn from the proliferation of commercial immersive experiences? This two-part blog post explores the nature of immersion and potential strategies for adapting aspects in exhibitions and programs.

The #Digital_Cinema Market is witnessing a shift towards enhanced viewing experiences driven by technological advancements. Explore more, Visit #IndustryARC @ https://t.ly/txg1c From high-definition #screens to immersive sound systems, #digital_cinemas are continually innovating to provide #audiences with captivating experiences. The #Digital_Cinema Market size is forecast to reach USD 62.3 billion by 2030, after growing at a CAGR of 8.1% during the forecast period 2024-2030.

How did the adoption of immersive and interactive experiences help museums transform during the pandemic? And where do museums that leveraged the transformative potential of immersive technologies stand today? I'm exploring the remarkable journey of museums' adaptation and resilience in my article:   https://lnkd.in/ewv5D4q4   #DataArtMedia #museums #XR #immersive #gamification