Still excited to see the growing coverage of our work with Co-op Media Network off the back of Dean Harris's incredible presentation at MAD//FEST LONDON.
It's an exciting time to be part of #retailmedia and use the power of Circana data and industry proven measurement to provide independent validation of performance.
Here is a recap of Deans presentation...I particularly love the "Proof" part 😉
😢 Perception: Store media has the potential to be a massive asset to your media strategy, but it’s been misunderstood and underappreciated. As retailers we’ve failed to communicate its potential effectively, often overshadowed by flashier advertising channels.
📺 Potential, the Hype: Despite its underinvestment compared to traditional media like TV, store media is gaining traction. With its unmatched reach and context-driven ad experience, it's poised to revolutionise how brands connect with consumers during their purchasing journey. But we’ve not hyped it enough.
😇 Proof: Through rigorous studies with Circana, and as announced today, we've proven that in-store advertising at Co-op not only drives immediate sales but also creates a halo effect, boosting sales of up to 4% in nearby stores.
#performancemarketing#media#marketingeffectiveness
Ever noticed how clients often insist on speaking only to the most senior person at the agency? Perhaps it's time for agencies to reciprocate by insisting on direct conversations with the CXOs—the true decision-makers. Let's streamline communication for more impactful partnerships.
#Agencylife#Advertising#AgencyInsights#DecisionMakers
🤘 Breaking news 🤙
Jaywalk becomes Yoko Production
Your new BTL Agency is now live 🚀
You’ve got projects, we’ve got ideas
So don’t be shy, follow our page Yoko Production#advertisingagency#brandexperience
Brand Strategist engineering Business Growth by Inspiring Founders to Dream Big tapping into the true Power of Branding | President - Ad Club Blr | Convnr - CII Krntka Startups | Co-author of Your Time is Now
Discover a remarkable marketing strategy in our latest case study! Dive into how T-Mobile and Tele2 seamlessly transformed into Odido overnight.
In less than one year, this bold rebranding propelled Odido to #12 in the Kantar BrandZ Most Valuable Dutch Brands ranking, captivating consumers with its distinctive and modern tone.
Read the full insights and strategies behind Odido's success.
https://lnkd.in/e3a7irCF#BrandTransformation#MarketingStrategy#BrandZCaseStudy
Commercial Strategy @ The New York Times, Wirecutter | ex-Agency Strategist
2moThis perfectly captured what pops in my head when I smell Fabuloso! Great work!