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“Just do it,” while actually maybe you can’t. Nike’s newest ad features William DaFoe, everyone’s favorite villain (the green goblin) as the narrator, adding to the bad person memo of the ad. What this ad focuses on is the “negative” traits all star athletes have to adapt to become the best in their field. It brings the honest truth in that it takes years of dedication and being “selfish” to excel in athletics and not everyone can do it.  I personally found this ad to be absolutely brilliant and creative, but it did miss a bit of their iconic brand message of “Just do it.” This ad felt to close off their brand identity of being for everyone, but ultimately delivering a more interesting narrative. #imagineif more brands were willing to risk a bit of controversy to spark a conversation, perhaps it would lead to a whole new level of creativity. But one can ask, did Nike miss the mark and ignore their audience on this ad…or was it the perfect combination of inspiration and honesty? #brandstrategy #marketingads https://lnkd.in/gk7xUHZK

Nike's latest Olympics commercial is a standout example of how to connect with audiences through diversity and creativity. 🎉 The ad brilliantly showcases athletes from various backgrounds, emphasizing inclusivity and unity, which resonates deeply with viewers. It's exciting to see how brands like Nike are pushing the boundaries of advertising. Crafting an impactful commercial involves blending creativity, strategic planning, and audience insight. Here’s what brands need to keep in mind for success: Clear Objectives: Define your goals and craft a compelling key message. Know Your Audience: Dive into demographics and psychographics to truly resonate. Creative Concepts: Use storytelling and visuals that captivate and differentiate. Emotional Appeal: Create connections through relatable and memorable content. Strong Branding: Consistency is key—let your brand's identity shine. Call to Action: Encourage viewers with a clear and compelling CTA. Quality Production: Invest in professional production for a polished look. Platform Optimization: Tailor content for each platform’s unique audience. Measurable Results: Use analytics to refine and optimize your strategy. ✨ Successful commercials like Old Spice's "The Man Your Man Could Smell Like," Apple's "1984," Dove's "Real Beauty Sketches," and The Coca-Cola Company-Cola's "Share a Coke" demonstrate the power of creativity and emotional engagement. By combining these elements, brands can craft unforgettable experiences that resonate with audiences and drive results. Is your brand ready to leverage these insights and create commercials that captivate and convert? Share your thoughts and let’s discuss how creativity can drive business success! https://lnkd.in/gcCfv6w8 💡🎥 #Advertising #Marketing #BrandStrategy #Creativity #CommercialSuccess #Nike #Olympics

Nike is making waves with its "Winning Isn't for Everyone" campaign during the Paris Olympics, marking a strategic push to reinvigorate its brand and sales. Narrated by Willem Dafoe, the campaign highlights the mindset of top athletes, and the relentless drive needed to excel. This initiative is part of Nike's broader strategy to reignite its marketing and reconnect with global audiences. Why It Matters: 📊 Strategic Marketing Blitz: Nike is investing heavily in global advertising around the Olympics, aiming to counteract slumping sales and reclaim its leadership in sports marketing. 🎥 Bold Storytelling: By focusing on the gritty qualities of elite athletes, Nike's campaign stands out amidst more traditional, feel-good narratives from other brands. This approach emphasizes the sacrifices and determination required to achieve greatness. 🌐 Surge in Online Activity: During the first week of the Olympics, Nike's website traffic peaked at 2 million visits on July 31, coinciding with U.S. gymnast Simone Biles' gold medal win. This surge resulted in 86,900 purchase-related visits, significantly outpacing competitors like Adidas. 🌍 Global Reach and Impact: Despite not being an official Olympic sponsor, Nike's campaign targets the 4 billion viewers expected to tune into the games, leveraging out-of-home ads and social media to maximize its reach. At CRAFTSMAN+, we applaud such innovative strategies that push boundaries and drive impactful brand stories. Stay tuned for more inspiring creative wins! 🚀 #CreativeWins #Olympics2024 #Nike #BrandStrategy. https://hubs.li/Q02KHQL_0

Am I a bad person? I don't think so, but I'm definitely late to the game in sharing my thoughts about Nike's latest polarizing ad. As a writer and marketer, I have contradictory thoughts. The marketer in me gives Nike credit for creating an ad that this getting a LOT of attention across the spectrum. It's not a "nice" ad, but ads don't necessarily have to be nice to be effective. They do have to be memorable. They do have to be unique. This is both of those things. But, for an ad to be truly successful it also has to make you want to align with the brand and the product. This is where Nike lost the plot. I've had the privilege to work with many elite athletes and one of the things I find myself defending most is that people think they're rude or mean. Usually, they're just incredibly competitive and hyper-focused. This is often misconstrued as rude behavior, but in truth, it's how the great become the best. It doesn't mean they're bad people. Their intention isn't to be narcissistic or unlikeable. In fact, being respectful is normally a part of their personal brand. As someone who used to sign athletes- if I didn't respect you, there was no way I was going to work with you. I don't need to bring your baggage to my brand. As a writer, this ad makes me cringe. There are SO many ways to convey greatness without putting hubris on a pedestal. You can focus on a competitive spirit without blatantly being an ass to someone else. Winning doesn't make you a bad person. It means you were a better competitor on *that* day. You aren't crowned royalty for a victory (unless the award is indeed a crown, but I digress). Nike has had a wealth of inspirational ads in the past that have brought about big emotions in me, but this one did the opposite. This one made me feel wildly disconnected from a brand that has built itself around creating athletic heroes. But after watching this ad, I'll heed the advice of not meeting my heroes. Nike makes them all seem awful. I'd love your hot take on this one. https://lnkd.in/g9v5jR8X

The debate about the Nike "Bad Person" ad is fascinating to me. Personally, I love it. And this is coming from a person who is incensed that our town soccer program stacks the teams as early as fourth grade and who teared up watching Simone and Jordan bow to Andrade. I love it because it has tension and a deep persona insight. (And a brilliant VO.) It's surfacing the unflattering, unspoken questions that have crossed the minds of elite athletes -- the people this ad celebrates. People like me who peaked in JV soccer won't relate to that mentality, that's why it's not about us. And it's not about kids playing town league soccer. To be an Olympic athlete, you have to sacrifice and obsess and believe that you will be the lone winner. But does that make them a bad person? Brilliantly, Nike doesn't answer the question. They're leaving it up for debate -- which is exactly what we're doing. https://lnkd.in/egZm9XMg

"If no one is criticizing you in the comments, you're probably playing it too safe." And RISK TAKERS thrive outside their comfort zone. Latest ad of Nike has upset a lot of people, and that's why it's actually a great ad. Let's understand. Every advertisement has a purpose, and in this ad, Nike aims to make its loyal customers love the brand even more. Great advertising doesn't try to please everyone. Great brands understand that to create a loyal fanbase, you need to stand for something. Hence, you're naturally standing against something else. ✔ To build a strong brand, you'll likely upset 95% of people, but that's okay because you're targeting the 5% who really connect with it. ✔ Brands can be polarizing, unlike products. In this ad, Nike clearly opposes losing and everything typically associated with it. They boldly and unapologetically shout, "Nike is for winners," in a striking and attention-grabbing way. Most people might not relate to it, but the 5% who do will love the brand even more. Most brands are just afraid of being disliked. Congrats to Nike and the Wieden + Kennedy team on creating something legendary.

What do you think of Nike’s "Winning Isn’t for Everyone" #ad? Am I a bad person? Am I a bad marketer for questioning? The statements seem to challenge traditional views on winning. Or do they? Maybe it's about perception. Perhaps it's how winners feel they're perceived. The introspective voice—could it be sarcasm? You might love it. You might hate it. Maybe it's because you don't understand what it takes to win—effort, perseverance, dedication. Or do you? Does using nuances, subtlety and second-degree messaging to provoke introspection conflict with the principles of sportsmanship and the core values of sports? Or does it challenge us to see winning from a different perspective? What do you take away from it? Is the ad bad, or is it brilliant? Does it reflect poorly on the brand, or does it provoke deep thought about the mindset of a winner? One thing is certain: it’s a bold, thought-provoking ad. Maybe advertising isn’t for everyone. It’s definitely not targeted at everyone. https://lnkd.in/etMDVghz #Nike #Advertising #Marketing #BrandManagement

So, now that the #2024Olympics are over. Let’s talk about the Nike ad heard around the nation 🎙️ Many marketing experts felt that the spot was off brand for Nike 📉 But they fail to realize that #Nike has always been a trend setting brand. They don’t ride the wave, they create it. They are always early and never afraid to face the backlash for being so. This ad achieved what it set out to accomplish, and that’s to be: disruptive, bold, and get people talking 🗣️ Too many brands have taken the “all inclusive” approach (New Balance). Where is Nike’s differentiator? It was time to shake things up 👁️ “Winning isn’t for everyone” is the blood red quote that pops on your screen at the end. They are challenging you. It may not be for everyone, but is winning for YOU the viewer? You get to decide. No more participation ribbons🚫 Go for gold 🥇 Win that championship 🏆 But most of all, be unapologetic about having a competitive drive 🔥 In the words of Deion Sanders: “Don’t let my confidence offend your insecurities!” What is your take on the ad? How did it make you feel? 🧐 #marketing #branding #advertising

Nike's Divisive Ad: A Masterstroke in Brand Bravery? Nike's latest campaign, "Winning Isn't For Everyone," throws down the gauntlet. It's a bold stance that instantly defines who they are for: the driven, the competitive. This might alienate some, but that's the brilliance. Here's why: ➡ Great brands take a stand, even if it alienates some. Nike boldly declares that their brand is for winners, aligning themselves with a distinct, passionate audience. By doing so, Nike strengthens its identity for those who resonate with the message. ➡In marketing, blandness breeds oblivion. when you choose to stand for something you automatically stand against something else. If your campaign doesn't provoke a reaction, good or bad, you're failing to push boundaries. Big ups to Nike and W&K for this iconic ad that's got everyone talking. Now that's how you get a conversation started! Some might cry foul, arguing it goes against the very spirit of sportsmanship. But that's the point, isn't it? Nike isn't for everyone. They're choosing their side, and that audacity is what makes it brilliant. What do you think? #Marketing #Branding #StirThePot #Nike #BrandBravery #StandOutFromTheCrowd https://lnkd.in/gyMcVdNr

Nike’s new advert has been floating around my feed a lot this week and even just that explains why it’s such a great ad 👇 The controversy of the message has got people talking about Nike, talking about if it’s too harsh or if maybe deep down some of us can actually resonate with what is being said, but nonetheless we’re all talking about it, so the marketing team can take a bow 👏 To be a great brand you have to be heard and being heard isn’t always about saying what your audience want to hear👌 If you haven’t already seen the ad, I would recommend you take a look - https://lnkd.in/eTQP5j5e Personally I love it and really think you can relate this to hobbies, careers and just being the best version of yourself… I’d be interested to know your thoughts 💭 #brandmarketing #digitalmarketing #marketingagency #employerbrand