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I report to you live from a sycamore tree! As one does. Which brings me to the art of the comment on Linkedin ❌️ Don’t comment to convert. ❌️ Don’t comment to cultivate. ❌️ Don’t comment to convince. ➔ Comment to connect. ➔ Comment to amuse. ➔ Comment to entertain. ➔ Comment to encourage. ➔ Comment to surprise. ➔ Comment to—ah, but why spoil the fun? It's good manners It's human It's Personal Branding 101 Key point: it’s not just what you say, but how you make them feel. So go on, make your comment count—from the branches of wherever your mind might wander. Like, repost & of course comment!

Brand is who you are. Not who you say you are. The largest corporations know this, that's why they spend millions on PR and media relations. Because when what's going inside the house gets outside, you're going to be held to account. You're going to have to explain who you really are. Why you do things. What your values are. Sure, no one is perfect, and the average person understands that. But what is your motivation? How does WHAT you do connect with WHY you do what you do? That's a story every brand has to tell. Picture unrelated.

Stop making these 3 mistakes if you want to build a strong personal brand in 2024:  1. Copycatting others Imitation muddles what makes you, you. Quirks and all, no one can be a better you than you can.  2. Obsessing over vanity metrics  Follower counts are tempting to focus on. But real influence means sparking conversations. Aim for quality reactions over quantities. 3. Posting randomly  Have a purpose behind every content you put out. Don't just post whatever comes to mind.  In this crowded space, your distinct voice is what makes you stand out.  Lean into what only you bring to the table. What else would you add? 👇 

What's your stance on swearing? Are you dead against it? Or d'you think it's absolute sheet that we can't express ourselves fully on this fracking platform? I wrote recently about swearing when writing for your business. Then, last week, I read this article which reports that swearing is becoming more widely acceptable. Why? Because these days, it’s used to build social bonds, not to insult. The article talks about Mishal Husain’s recent interview with James Cleverly. In less than a minute of airtime, Husain swore seven times. Not very on brand for the interviewer or the BBC, you might think. But she was actually quoting Cleverly, referring to an incident where he's said to have described a place as a ‘shit-hole’. Yup, she’s using swearing strategically to emphasise the offensiveness and inappropriateness of his behaviour. Every time she repeats the word she puts him under greater pressure. Those of you who have witnessed Husain's terrifying takedowns will agree this is, in fact, very on brand. Now, am I saying be free to swear willy nilly throughout your brand comms? No. I’m saying make like Mishal. If you are going to swear, do it tactically, with strategy in mind. And only it it suits the nature of your brand. Before you drop the c-bomb at your next client meeting, check out my handy guide to swearing as a brand, linked in the comments. Have you had a good (or bad) reaction to swearing as a brand? Would love to hear your thoughts. #copywriter #toneofvoice #brandidentity

Building a brand is like raising a baby When you raise your baby: You know what to feed them You know what to avoid feeding/giving them You know how to take care of them to stay healthy You also need to clean a lot of sh*t (some dads still do) You take your baby to the doctor when he/she get sick ...the list goes on The point If you are building a brand, understand and know what you're exactly doing every step along the way. No body (sane ones) want to raise a baby to become an annoying piece of sh*t to the world. P.S. The language on this post is only intended to emphasize on the importance of brand essence Cheers 🤞🏻

Someone asked me if commenting negatively on so and so topic or posting rants will affect my “personal brand.” This is a term I learned on LinkedIn and you know what it means to me? Nothing. My personal brand is nothing to me if it doesn’t let me rage. Or if it puts me in cage. If it makes me disengage with matters that actually matter. It’s nothing to me if it paints blotchy red things a pretty pink and we all have to smile as we watch the world sink - deeper and deeper. I don’t care for a personal brand that makes me docile. I don’t care to post only funny office humour and be politically correct and “not ruffle feathers” and fear getting my page deleted. I have words. My own. I’ll write them again. And again. And again. And again. And then someone will make me doubt. And I’ll doubt. But I’ll write them again. This is a journal. You’re my people. Everyday I come here and talk. To people who understand me. And I know that’s not called a “brand” - it’s called a community. I don’t have a plan. I don’t have a roadmap. I have a lot of feelings. And no filter. Isn’t that scary? Isn’t that special?

Are you guilty of this habit that kills your status and credibility online? This action kills your perceived status both online and offline... So never ever do it. It’s a sin. Biblically. Never ever. Under any circumstance. Should you complain. Online. It’s a status killer. Think about it. When last did you see a powerful person… e.g a sitting president complain? When you come online to complain about anything… You show you lack power. You brand yourself a victim You signal to others you want their pity. And people can’t pity and respect (admire or envy) someone at the same time. If you are here to build a personal brand Don’t complain online. It kills your status. Give me a follow Bruno Nwogu for more content like this.

Are you a Blossom, Bubbles, or a Buttercup? Did you watch PowerPuff Girls as a kid? The defining moments of that show revolved around the power of friendship, yes, but also around the different personality quirks of each PowerPuff Girl. Hell, they even had their own colours and aesthetics. What we’re saying is… Infusing more of your personality into your business can help you draw in an audience that sticks around for *you*. Ask yourself – 🌟 How do I want to show up for my audience?  🌟 What do I want my audience to say when they think about my business? 🌟 What are my boundaries related to my audience interactions?  🌟 If I were to integrate three personality quirks into my messaging, which ones would I choose? All three of us have distinct personalities, but we have one thing in common – we’re unapologetically dorky. That’s our superpower. (There's also the matter of all of us being addicted to coffee, but let's not go there ☕ 😬 ) What’s your superpower?    ~~~~~~~~~~~~~~~~~~~~~~~~~ BrandSculptors Creative is your one-stop shop to sculpt the brand of your dreams. Our done-for-you marketing packages are the secret sauce to break the record with your next launch. We’re here to take it off your plate if you’re ready to delegate your brand messaging to a team of marketing experts. Shoot us a DM to work with us.

Self-deprecation isn’t the humor hack you think it is. 👁️👄👁️ The rule is to punch up, not down… OR at yourself. Most brands think poking fun at themselves is the quickest way to be relatable and playful, but are quietly sabotaging their own rep. I just dropped a blog post to explain WHY self-deprecation is baaaaasically brand self-harm and what to do instead https://lnkd.in/gB3_ZK6D

❓Do emoji have a place in professional marketing❓ While emoji started out niche, they have gradually been granted mainstream status over the last five to 10 years. Perhaps they make a frequent appearance in your text messages and other personal communications, but they can be just as practical (and impactful) in a professional setting too. Emoji can be a fun way to inject personality into your brand and bring clarity to your message. To give you concrete examples of how you can use emoji in your brand’s marketing AND to celebrate ***World Emoji Day*** today, we’re sharing our best emoji marketing tips on the blog. Grab the link to the full story in the comments! 👇