Unstereotype Alliance’s Post

Harmful stereotypes of masculinity in ads are harming young men and those around them. The Unstereotype Alliance sat down with experts at the CREATIVE EQUALS RISE conference and called on the advertising industry to redress masculinities, to impact brands and help drive positive social change. Want to be part of a more progressive advertising industry, and join our mission of a future free from stereotypes? Become a Member of the Alliance and access tools and playbooks for more progressive content. Find out more ➡️ https://lnkd.in/e2H7V2_4

Harmful stereotypes of masculinity in ads are harming young men and those around them. At today's Creative Equals RISE conference, the Head of the Unstereotype Alliance, Sara Denby, called on the advertising industry to redress masculinities, to impact brands and help drive positive social change. Here are some ways to get started: ⛔ As creatives and advertisers, reject the expected. Think about the depictions of ALL men in your content. 🗣️ Seek out new ways of showing what success can be - build in progressive and inclusive portrayals ⭐ Ensure inclusive media placements: consider where and how your content shows up. Want to be part of a more progressive advertising industry, and join our mission of a future free from stereotypes? Become a Member of the Alliance and access tools and playbooks for more progressive content. Find out more ➡️ https://lnkd.in/e2H7V2_4

At SoundInsights, part of Kagiso Media Radio, a frequent question we encounter is the role of gender in advertising and whether the type of voice delivering information matters. Our neuro research highlights that consumers often respond more positively to female voices, associating them with warmth, trustworthiness, and relatability, which leads to increased attention levels compared to male voices in certain categories. This trend is particularly significant in the diverse South African market, where storytelling and emotional connections are vital for impactful advertising. By adopting a gender-balanced approach in audio advertising strategies, companies can effectively capture attention and cultivate deeper connections with their audiences, ultimately driving brand loyalty and growth. As the advertising landscape continues to evolve, understanding the influence of voice and gender is essential for crafting successful campaigns that resonate with consumers. Partner with us to test your ads and discover which voice aligns best with your brand and campaign objectives.

The newest kids on the block - Gen Z - have caught every marketer’s attention. Unsurprisingly, they are extremely different from the generations before them. One can’t categorise them by their geographies, socioeconomic standings, religion or even by their gender. Their behaviours, lifestyles and attitudes transcend it all. How can brands then go about marketing to such a generation? The answer is in Mindshare & e4m's Content Marketing Trends report, launching on 30th April. Watch this space to know more! Prasanth Kumar Nawal Ahuja Amin Lakhani Ajay Mehta Vinit Karnik Ruchi Mathur Rajesh Viswanathan Gopa Menon Mausami Prasad Payal Shetty Muralidhar Thyagarajan Rajit Desai Jignesh Ghelani Snehi Jha Mehta Nikhil Mayne Subhamay Mukhopadhyay Samraat Kakkar Zubin Tatna Advait Purandare Vipasha Bhuptani Ronak Thakkar Makarand Nadkarni Zoya Qureshi Samidha Tayshetye Nayak exchange4media Nawal Ahuja #ContentMarketingReport #MarketingTrends #ContentStrategy #MarketingInsights #MarketingReport #ContentCreation #DigitalStrategy #ContentTrends #BrandStrategy #ContentDevelopment #MarketingData #MarketingTips

Are you ready for it? The Power of the Female Economy is coming to Mumbrella 21-23 May. In the comments, let me know if you have any questions for us, and what you most want to know about how to successfully reach this audience? Tickets are available here: https://lnkd.in/gxem7MyE #FemaleEconomy #Marketing #Advertising #Communications #PublicRelations #SocialMedia #WomenInMedia

Language is a powerful tool, and using it intentionally can build connections and trust with a wider range of #consumers.  The importance of inclusive language in marketing is not negotiable and it should be taken into consideration by all those brands who wish to resonate with their audience. #dei #digitalmarketing #inclusivelanguage #marketinglanguage #digitallanguage

Every brand is prioritising diversity today - but, despite this, you might be surprised to know that 54% of consumers don’t feel culturally represented in online ads. So, what’s driving this disconnect? Think with Google caught up with Rich Miles, CEO of @The Diversity Standards Collective, to discover the answer. Read his three tips on how to improve diversity in advertising in the article below, including how to achieve genuine representation and enact meaningful change. #ThinkwithGoogle #Diversity #Advertising

Every brand is prioritising diversity today - but, despite this, you might be surprised to know that 54% of consumers don’t feel culturally represented in online ads. So, what’s driving this disconnect? Think with Google caught up with Rich Miles, CEO of @The Diversity Standards Collective, to discover the answer. Read his three tips on how to improve diversity in advertising in the article below, including how to achieve genuine representation and enact meaningful change. #ThinkwithGoogle #Diversity #Advertising

Every brand is prioritising diversity today - but, despite this, you might be surprised to know that 54% of consumers don’t feel culturally represented in online ads. So, what’s driving this disconnect? Think with Google caught up with Rich Miles, CEO of @The Diversity Standards Collective, to discover the answer. Read his three tips on how to improve diversity in advertising in the article below, including how to achieve genuine representation and enact meaningful change. #ThinkwithGoogle #Diversity #Advertising

Every brand is prioritising diversity today - but, despite this, you might be surprised to know that 54% of consumers don’t feel culturally represented in online ads. So, what’s driving this disconnect? Think with Google caught up with Rich Miles, CEO of @The Diversity Standards Collective, to discover the answer. Read his three tips on how to improve diversity in advertising in the article below, including how to achieve genuine representation and enact meaningful change. #ThinkwithGoogle #Diversity #Advertising