UOVO’s Post

In the mid-1990s, Sidney Frank – an American businessman with a knack for crafting luxury brands – wanted to introduce a new premium vodka to the market, at the time dominated by established Russian brands and Sweden's Absolut. Targeting the affluent and aspirational, Frank leveraged American consumers' intuitive association between luxury and French goods by partnering with Francois Thibault, a cellar master, to craft what he'd decided to call 'Grey Goose' using traditional French techniques – distilled in Picardy and bottled in Cognac. With taste and production sorted, Frank turned to branding. Wanting his bottle to convey French provenance, Frank's design featured frosted glass for a premium edge and a small flag to denote its country of origin; delicate netting circles the body to mimic the region's fine wines, as does a replaceable cork. The product was placed in Sex and The City – a pinnacle of late 90s New York lifestyle – as well as donated to multiple society charity galas. Business boomed, and by 2004, just seven years after launch, Grey Goose was sold to Bacardi for $2 billion. By hiking pricepoint (at launch Absolut sat around $17 for 750ml, Grey Goose went on shelves for $30), Frank created a self-fulfilling prophecy. Everything about vodka is perception. It's colourless, odourless, even tasteless in a way. Yet by building visual, psychological and social associations between the product and perceptions of luxury, Sidney Frank set a new standard for the spirit market. Whilst the likelihood of Grey Goose lining the cellars of collectors is slim, its origin lends itself to the importance of perceived value. Fine wine and rare spirits are an increasingly credible asset class, with a global market value in the billions. More than that, owning products of high calibre possesses an intoxicating quality unmatched by other kinds of capital — whether investors drink it or not. Read more on how brands transform products into assets with perception via the link in comments. #MatterOfForm #FineWine #RareSpirits #Investment #Assets #Luxury #Alcohol #Branding #Design #Collectables #Innovation

If you're a winemaker who wants to make your wine bottles stand out in the market and showcase your brand's personality and creativity, you should consider using polylaminate wine capsules. These capsules are an excellent choice for those who value quality, aesthetics, and style.   In our latest blog post, we explain why polylaminate capsules are superior to other types of capsules and how they can help you create a unique brand identity. We also share our expertise and passion for wine capsule production and how we can assist you in transforming your wine bottles into works of art.   To learn more about the benefits of polylaminate wine capsules for your wine business, check out our full article here ➡️ https://lnkd.in/d6tZyvwZ   Contact TECHNOLOGIA JSC team at capsule@technologia.com.ua for expert advice and support with your wine capsule needs. #polylaminatecapsules #winepackaging #wineartistry #bottledesign #brandingdesign #identitydesign #packagingsolutions #packaginginnovation #packagingideas #spiritpackaging #luxurypackaging #theartofpackaging

The FashionTV brand logo reflects the brand integrity, business ethos, and brand identity of the world's largest fashion and lifestyle media brand. Establish a legacy in the hospitality industry by associating with nothing but the best. #FTV #FTVFranchise #FTVBrewery #Drinks #Cocktails #Winetime #Beer #Luxury #Business #Investment #Global #BrandValue #FashionTV

Winter makes a lot of people desire big, bold red wines that have a high volume of alcohol and warm the heart. Bold and full-bodied red wines like Syrah, Cabernet Sauvignon and Sangiovese are perfect for winters. Check out my interview in DLF Malls Trends, in which I share tips about picking up wines for winter. What's your favourite winter wine? Tell me in the comments. Read Pg 23: https://lnkd.in/dSZSixWu

Aluminium wine bottle redefines industry norms California’s Element[AL] Wines aims to shake up the wine industry with 750ml aluminium bottles, addressing environmental concerns associated with traditional glass packaging. Launched as the first-of-its-kind wine brand, Element[AL] bottles are lightweight, infinitely recyclable, and shaped like traditional wine bottles. The aluminium material offers superior recyclability, requires significantly less energy for production, and is more valuable for recycling programmes compared to glass or plastic. The bottles are 80% lighter than their average glass counterparts, enhancing transport efficiency and reducing the carbon footprint. Element[AL] embraces a unique label-less design with bespoke hand-drawn artwork, maintaining a giftable aesthetic. The brand aims to challenge traditional perceptions without compromising taste, design, or function. Available in Chardonnay, Pinot Grigio, Rosé, and Pinot Noir, Element[AL] Wines debuted in January 2024, retailing at $16.99 (£13.38) with a national release in March and a special preview at the 2024 Sundance Film Festival. Via ThePackHub Innovation Zone #packaging #packaginginnovation #innovation #sustainability #wine #winebottle

4 Ways To Make Your Cup of Coffee Stronger Without Adding More Grounds, According to a ‘Coffee Sommelier’

Exploring the World of Cognac and Brandy for more info: https://lnkd.in/dyVJJqwU Key Companies in the Cognac and Brandy market include Remy Martin Hennessy LVMH Pernod Ricard Radico Khaitan Ltd. Naud Spirts & Distillery Emperador Distillers Inc Suntory Meukow Cognac Thomas Hine & Co. Maison Ferrand International Appeal: Cognac and Brandy are no longer confined to their traditional regions. The market is witnessing a surge in international appreciation, with consumers embracing diverse flavors and styles from around the globe. Growing Demand: As consumers seek unique and premium experiences, the demand for high-quality Cognac and Brandy is on the rise. Craftsmanship, aging techniques, and terroir are becoming key factors influencing purchasing decisions. Innovation & Fusion: The industry is undergoing a creative transformation, with innovative blends and flavor profiles captivating enthusiasts. From classic expressions to experimental infusions, the market is evolving to cater to diverse palates. Digital Connectivity: Social media and online platforms are playing a crucial role in connecting brands with consumers. Virtual tastings, educational content, and immersive online experiences are enhancing brand engagement and awareness. Sustainable Practices: With a growing emphasis on sustainability, the Cognac and Brandy market is witnessing a shift towards eco-friendly practices. From vineyard management to packaging, brands are making conscious choices to minimize their environmental footprint. Community & Culture: Beyond the product, the Cognac and Brandy market is fostering a sense of community and cultural appreciation. Brands are celebrating their heritage, sharing stories, and engaging with consumers on a more personal level.

Love Monika’s thoughts here! Get real about your brand’s purpose, the why, the reason, the love. Without these vital components of your brand’s architecture and story, you are taking up shelf space as a LTO.

The market research conducted by New Perspectives gave the winery the confidence to refresh its brand and improve its wine collections, making its brands more appealing to everyone.🍷 To learn how New Perspectives can update your brand imagery, visit our website ➡️ https://lnkd.in/eRUyNhnV #marketresearch #customerresearch

Champagne sales are down 12% this quarter 📉 And here's why... There's obviously a tonne of reasons this could be: cost of living, people drinking less, new entrants to the sparkling category getting more traction. But I'm also sure there's a brand element to it. For ages I used to think Champagne was the only wine category that really had brand nailed. Investing in it YoY and trading on image, when others seemed to think it wasn't necessary. It's true, they seem to understand the importance of it more than most, but now think their take on it all is outdated. For the most part Champagne trades on an old and stuffy image of luxury - fine dining, dinner jackets, tickets to the Opera, perfectly curated photography, and cliché classical music. Not only does that increasingly feel irrelevant to a new generation, it's also less relevant within the luxury brand space too. Just look at what top luxury fashion brands are doing - Chanel in Manchester for example - and you can see how even £££ products can be stay culturally on-trend, relatable and relevant. All without cheapening the brand. I think Champagne houses should take a lesson or two, and maybe they'd be able to stymie a bit of the downturn in sales. What do you think? 🤷🏼♂️ Link in comments. ----- For anyone interested, we're currently working on this exact issue for a English sparkling wine brand hoping to position them very differently in the premium sparkling wine category. Watch this sapce. #wine #drinksindustry #luxury #brand