Upper Hand’s Post

Upper Hand recently launched all-new Tiered Membership functionality! Creating tiered memberships is a great way to organize and structure various benefit or pricing levels within a single membership offering. How you name this membership tiers is crucial in order for your clients to understand which tier is the best fit for them. If you're looking for some creative names for your new membership tiers, look no further! I had fun coming up with a list of some creative membership tier name ideas (plus some other tips for managing an effective membership program). Check them out!

A little piece about our SportMember history and what we aim to do 😃✨🚀 In 2004, Frank Bjergø decided he wanted to make life easier for coaches and players at Kløvermarken. He aimed to create a digital platform for all communication between coaches and players to avoid frustrations over absences and lack of communication, allowing them to spend more time on the field. Thus, the dream of SportMember became a reality. Our mission is to make club administration as easy, user-friendly, and timesaving as possible. We work towards this every day, constantly developing the platform based on feedback and ideas from our clubs and members. This is reflected in a steady flow of new features that our members actively use. It's incredibly motivating to see how members save a lot of time on administrative tasks, so they can spend more time actively engaging in sports. The core idea of SportMember is that there should be more time for sports. Our goal is to become the largest digital platform for club administration and coordination of sports and recreational activities. We have made it our primary mission to help teams and clubs achieve this. We've undergone significant development since we started, and today we are much more than just a calendar and communication tool. We are a platform that can handle coordination, membership fees, websites, club shops with clothing and accessories sales, ticketing functions, and much more. We have nearly 38,000 clubs associated with SportMember, spread across 152 countries. The clubs collectively have more than 200,000 teams, and our total membership is approaching 2 million. That's quite an accomplishment, if we may say so ourselves. Around 20 hardworking individuals work at SportMember, covering areas such as development, sales, marketing, customer service, and administration. We are an exciting team of varying ages and from different countries, united by a fantastic team spirit. We all share a passion for sports and community life and are dedicated to continuously creating new features and improvements, ensuring that SportMember is always top-notch, giving more time for sports. Join the community and become a part of SportMember so your club/team can go digital, and you can enjoy more time having fun on the field with more time for sports. www.sportmember.com

Cobbled together tech doesn't cut it for today's tennis or pickleball clubs. Members' 'buying journeys' are increasingly complex, and technology can either help or hinder your ability to deliver a connected member experience. It might sound obvious, but your club doesn’t ONLY compete with other clubs. It competes with ALL the free time in your players and guests lives. If you’re honest, where do you think they rank your club in their order of priorities? Ahead of Netflix? 😉 And, when club management systems are cobbled together, they lead to a bad first impression, ongoing frustration for members or worse – the dreaded one star review. Like any good brand, you’ll want as many of your members to prefer THEN refer your club to their friends and family. Word of mouth is super powerful when it catches on. Your job is to create the conditions for it to thrive. I’ve scaled CourtReserve to nearly 1,500 clubs by applying systems thinking. In fact, CLUBS are their own system. Your goal as a founder/owner is to create a flywheel growth effect using systems. Where you try to optimize each part of your facility to power continuous, self-reinforcing growth. I’m beginning to share more and more of my learnings here. Over the years, I’ve observed the top clubs behave in a certain way, they have cracked the growth code. These are 5 strategies top clubs use to spin their flywheel faster and faster: 1. Organize This is about streamlining your club's ops by scheduling events, managing court availability, and organizing leagues efficiently. 2. Engage This is about boosting member involvement and satisfaction (more on that in a future post!) through interactive events, personalized communication, and community-building activities. 3. Manage This is about overseeing club finances, member/staff data, and day-to-day administrative tasks to have smooth operations. 4. Customize This is about tailoring your club’s offerings, vibe, and overall comms to reflect your unique brand and meet members/guests’ specific needs. 5. Expand This is about scaling your club by adding new facilities, increasing membership, and exploring new markets to attract a broader audience. What I'm saying is: Look for these things when evaluating the club management category. Vendors should make it obvious they HELP tennis & pickleball club owners to execute the above. That’s how you spin and accelerate a club’s growth flywheel. At the end of the day, it simply guarantees a better ROI than a cobbled-together solution with multiple vendors.

Loyalty/membership programs with use generated content opportunities is the future in my opinion

 In the fast-paced world of business, effective brand recognition is vital for success. As a busy small business owner, finding innovative and efficient ways to build your brand can be a challenge. You may be surprised to discover that co-hosting an event is a powerful strategy that can help you increase your brand visibility and establish a strong presence in your industry. When you co-host an event, you have the opportunity to reach a wider audience and connect with potential customers in a meaningful way. By collaborating with other like-minded businesses or organizations, you can leverage each others’ networks and resources to create a memorable and impactful event that will leave a lasting impression on your attendees. Curious about the benefits of hosting list events? Check out the full article here: https://lnkd.in/gvZ9MVSk

When asked... People often make #PersonalBranding more complex than it has to be... Really... Personal Branding is truly a reflection of Skills; Experience and Personality... The next question is where do we exhibit and showcase these skills? Social Media is one way... Are we consistent in educating or prospects in what we do and what we are good at? What do people identify us when they see us? Do they remember your skillsets and experience? When they are seeking for services are U on the top of their mind ? As a Trainer; are U doing enough to amplify your Personal Brand ? #TrainerMentor #CoachEug #GreenFroggyAdventures 😜

Your personal brand is not on LinkedIn. You are building in the wrong place! 🤷♀️ Building your personal brand begins offline and in the real world. Here's what elevates or erodes your personal brand - 🤔 Are you trustworthy? 🤔 Are you a wo(man) of her word? 🤔 Are you operating from your values? 🤔 Are you on time or before time for your meetings? 🤔 Are you polite with people below you in the hierarchy? 🤔 Are you accountable when your team fails at something? 🤔 Are you giving your best effort despite the constraints you face? 🤔 Are you empathetic and can see the other person’s point of view? 💁♂️ Are you judgemental about the choices people make? 💁♂️ Are you always finding excuses for things that don't work out? 💁♂️ Are you good at making big promises but run away from execution? 💁♂️ Are you unsure of what your #values are and don't have a moral compass? If your answers to the questions with 🤔 are YES, you’re on the right track! If your answers to the questions with 💁♂️ are NO, you’re on the right track! Otherwise you have things to think about and actions to change if you’d like to build an impactful #personalbrand. 💭 Of course, you can fake it on online platforms as you can in life. But #business, relationships and #networks are all built with real human connections that are honest and transparent. 🤝 So, first build your value system and work ethic every single day if you really want a personal brand that shines! Your real self will come across online too! 💫 🖼 Pic: A beautiful cycling day in Canary Wharf - where I used to live, in London! Walking and cycling by the Thames always made me reflect 😊

Are staffing agencies overlooking the power of community engagement in their marketing? Like sports teams, they can boost brand presence and profits by treating candidates as active community members, not just job seekers. From community events to volunteer opportunities, networking groups to education and training, and recognition and rewards, fostering belonging drives loyalty and placements. Take a lesson from Paris F.C.'s free-ticket strategy: while it may require upfront investment, the long-term benefits are significant. Just as every fan contributes to a game, every candidate is vital to an agency's success. Ready to redefine your brand strategy? Partner with ClearEdge for innovative solutions that elevate your brand and drive results with the right marketing. #CommunityEngagement #BrandSuccess

Branding isn't just a buzzword; it's the backbone of memorable trade show experiences. Discover how impactful branding can transform your trade show results and set you apart from the competition. #BrandingSuccess #TradeShowMarketing #BusinessIdentity

𝗧𝗵𝗲 𝗥𝗲𝘄𝗮𝗿𝗱𝗶𝗻𝗴 𝗧𝗮𝘀𝗸 𝗼𝗳 𝗠𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀 𝘄𝗶𝘁𝗵 𝗔𝘁𝗵𝗹𝗲𝘁𝗲𝘀 One of my favorite tasks as a publicist on a Sunday is aligning sponsors, both big and small, with athletes and sports professionals. 🌟🤝 There's something incredibly rewarding about honing into an athlete's advocacies and values and finding the right businesses to align with them. This process isn't just about securing sponsorship deals; it's about creating meaningful partnerships that resonate on a deeper level. ❤️ I start by delving into the heart of what the athlete stands for. What are their passions outside of their sport? What causes do they champion? Understanding these elements allows me to identify potential sponsors whose values align seamlessly with those of the athlete. This alignment ensures that the partnership is authentic and mutually beneficial, rather than just a transactional relationship. 🌱💪 I then reach out to businesses that share these values. Whether it's a small, local company dedicated to sustainability or a large corporation committed to diversity and inclusion, the goal is to find sponsors that not only provide financial support but also enhance the athlete's brand and story. 🌍💼 What's the point of securing a sponsorship deal if it doesn't reflect the athlete's true self? Authentic partnerships enhance the credibility and reach of both the athlete and the sponsor. They create a narrative that fans can believe in and support. This alignment leads to more engaged audiences, stronger brand loyalty, and ultimately, a more significant impact on the causes both parties care about. 🌟📈 Aligning sponsors with athletes is more than just a task; it's about fostering genuine connections that amplify the voices and values of those we represent. It's this meaningful aspect of my work that makes Sundays so fulfilling. 🌟🤝💚 𝐖𝐡𝐚𝐭 𝐯𝐚𝐥𝐮𝐞𝐬 𝐨𝐫 𝐜𝐚𝐮𝐬𝐞𝐬 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐚𝐫𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐟𝐨𝐫 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐭𝐨 𝐜𝐡𝐚𝐦𝐩𝐢𝐨𝐧? 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬! Maria Khan Hollie Murphy www.grassportspr.com