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There’s a gap between loyalty membership and loyal behavior, but there’s also an opportunity — to turn average loyalty members into “super-users.” Upside data shows that more than 70% of loyalty members visit a retailer less than twice a month (or even not at all). Plus, over half of members churn within a year of sign-up. But loyalty members aren’t a monolith. Within any membership group, “super-users” make up about 22% — yet they generate 46% of *total* transactions and revenue. How can you create more super-users among your loyalty base? Find out: https://bit.ly/3VFPAaB #consumerinsights #loyaltyprograms

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John Farley

Petroleum/C-Store Advisor

1mo

Well said!

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