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🍺 this week’s beer/leadership musing: In my first foray into a New South Wales pub I tried to order a pot of their finest. The response was: “Stupid Victorian, we have schooners here” So I ordered a pot of schooner*…. Which didn’t go well either (For non-Australians: ‘pot’ + ‘schooner’ are names for glass sizes, which oddly differ between states) When I finally got my beer 2 more odd things: It tasted a lot like the yeast bombs in Victoria and another patron referred to it as ‘mother’s milk’ - presumably to endorse its distinction? Pureness? I wasn’t sure (and still aren’t) Since that time the choice of beer has broadened considerably and we seem to order schooners or pints. My experience of leadership has similarly developed. Initially it came with different labels, but was expressed very similarly. Nowadays the label ’leadership’ covers all kinds of expressions. Some are outdated. Some have a legacy that is no longer useful. Most of the newer ones are more flavourful + unique. It has progressed to the point that people have a choice and (like craft beer), many are exercising that choice. What’s your experience? Cheers 🍻 #whataboutthebeer #leadershipchoice #wheredidthepotgo

With all the turbulence and challenges facing the beer industry in 2023, now more than ever an understanding of the drinker is key. Knowing your core audience not only allows you to deliver your creative vision in an engaging way. It will also allow you to tailor your strategy to ensure you invest in the experiences and products that your drinker cares about. Anyone interested in our findings, just sign up below to get a copy of the report, once launched next week!

How many items on the Craft Beer Channel's Beer Bucket List have you completed? Check out the awesome video below-- https://zurl.co/14qq Cheers! #craftbeer #bucketlist #ubbrew

You've probably seen Esquimalt Wine Company (Esquimalt Vermouth and Apéritifs) on menus and in stores- learn a bit more about one of our local businesses in a recent interview: https://lnkd.in/dh2xUh8z #esquimalt #shoplocal #localbusiness #yyjfood

Legendary brands possess the following (Skip to #3): 1. End-to-end brand experiences that never leave audiences hanging. Anywhere. Ever. Always a CTA. An action. An experience fulfilled. 2. A platform agnostic loyal following built on community 3. A frequently executed tangible component #becomelegendary #befarfromtimid #themartinagency #legendarybrands #papajohns

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In the next episode... What do you get when an Irishman walks into a Belgian bar? You get a masterful story about the rich culture and the beer of Belgium. Tune in next week for the rest of the story. #advancedcicerone #beereducation #beerpodcast #brewknowledge #beer #craftbeer #belgium #belgianbeer

THE REASON YOU PAY $20 FOR A PINT AT AUSSIE PUBS It’s becoming common to pay up to $20 for a pint of craft beer at Aussie pubs, according to an industry expert who says the industry is being “squeezed” by rising operating costs. Read more at The Drop: https://lnkd.in/gUpR_kSr #Thedrop #AussiePubs #CraftBeer #RisingCosts #PubPrices #BeerEconomics #HospitalityIndustry #CostOfLiving #PubLife #IndustryTrends #CraftBeerLovers #EconomicImpact #PubCulture #BeerPrices #OperatingCosts #HospitalityChallenges

Both of these options are excellent choice anyways if you want to enjoy a good beer or craft beer 🍻 That being said, most people enjoy one option over the other, so we want to know your opinions! 😯 Let us know your answers! Write it down below! ⤵️ #OnlyCraftBeer #CustomerTestimonial #ExceptionalService #CraftBeerExperience #GoingTheExtraMile #SeamlessDeliveries #BeerLoversUnite #CheersToGreatService #SipAndCelebrate

This week, the Longhorns head to Houston to play the Cougars. We know there are countless Longhorn businesses in Houston, including Phrostbite Italian Ice owned by Ondrey Lawson, BS '11, and Mia Lawson, BJ '14. Phrostbite Italian Ice is Houston’s premiere mobile italian ice vendor, serving refreshingly smooth and tasty desserts to people all over the city. How many Longhorn businesses are in Houston? If you are a Longhorn-owned business in Houston, post a picture with your horns up in the comments below to show your support of the Horns this weekend! #LonghornBusinessNetwork