Beauty news has been dominated by the make up from the Maison Margiela couture show. It's been the first time I can remember in recent years that a catwalk show has inspired social media beauty trends; it's usually hacks, reality tv culture, filters, injectables (mimicking and having them), pop culture and reinventing older trends as new ones.
But there's two things about the response to this show I find fascinating:
1) From an industry lens, I LOVE that this is a return to championing the insanely talented artists the beauty industry produces. Beyond the brilliant Pat McGrath leading this show, she'd have picked a team of people, all with the skills to create these looks. That artistry was partly why I got into this industry; being backstage and watching people like @thealexbox, @valgarland, @terrybarber (and many more) apply make up that conveyed emotion was like watching a painter create a masterpiece. It always felt like watching history being made.
2) Initially, I thought this might be too out there (and unpalatable to the male gaze) to see people copying it on social media, but it has taken off. But out of context - ie as a social beauty trend, not backstage art - it seems to have become very much about the 'porcelain doll look' that is almost a sort of extreme perfection. Glass skin - the trend for ultra clear, shiny skin - is about achieving a flawless mannequin-like face, almost like a Stepford wife or Barbie. This trend goes a step further to appear like an actual breakable doll.
From a cultural viewpoint, part of me does feel that this shiny plastic skin obsession might have a darker motive - perhaps it's the desire to make women look like identikit, expression-less doll-like clones- the way that social beauty trends, and aesthetic procedure trends can to do. Are we now being held to the most impossible standards - being cold, hard plastic (or porcelain)?
Make up - @patmcgrath
Fashion - @johngalliano
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4moWirklich cool. Hab mich schon immer gefragt wie das geht wenn einer so umgerannt wird. Jetzt weiß ichs endlich. Die klassische Turnhallen Matte. Aus welcher Sporthalle habt ihr die denn genommen?