The US Sun ’s Post

Impossible Foods has made headlines at this year’s Nathan's Hot Dog Eating Contest, despite not being on the menu. The plant-based protein company will likely have the most impact on who will win the annual Independence Day event, with the announcement that Joey Chestnut, the 16-time hot dog eating champion, has been disqualified after signing a sponsorship deal with Impossible Foods. Joey Chestnut, who has won the mustard belt, given to the champion each year, for 8 consecutive years, will relinquish his belt to another competitor on July 4th. As someone who watches the Nathan's Famous, Inc. Hot Dog Eating Contest annually, it will be disappointing to not hear Joey Chestnut’s name called and watch him try to devour over 76 hotdogs in just 10 minutes as he attempts to break his own record. It will be interesting to see whether Impossible Foods creates its own plant-based hot dog eating contest centered around Joey Chestnut to rival the Nathan’s event.  Irrespective of what type of marketing Impossible Foods does using Joey Chestnut in the future, the company already has generated tremendous publicity with today’s announcement and will get even more on July 4th when Joey Chestnut is a no-show for the 2024 Nathan’s Hot Dog Eating Contest. Peter McGuinness Elaine Paik Patrick Brown Taposh Bari, CFA Keely Sulprizio Thomas Park Nate Gorence Hannah Rallojay Taylor Sokol #foodtech #food #sustainability #sustainable #sustainableag #climatechange #cleantech #climate #foodsecurity #foodindustry #alternativeproteins #plantprotein #technology #innovation #investment #finance

“We recommend Walker & Drake Cold Pressed dog food if you're looking for a high quality, award winning food at a great price. Due to their smaller pellet options we rate it particularly highly for dog lovers with small breeds” This is the verdict from Smart Bark in their latest review of cold pressed foods where we came out top. Thankyou so much for reviewing our food. You can read the article in full here

If you want to understand what it takes to kill a personality's brand, then look no further than Joey Chestnut's ill-conceived greed play that was announced today. The 16-time Nathan's Famous, Inc. Fourth of July Hot Dog Eating Contest champion, and legendary competitive eater for Major League Eating, has been banned from this year's event due to a contractual conflict. Chestnut signed a deal with Impossible Foods for an undisclosed sum to do programming for their new vegan hot dogs. That is a direct conflict with Nathan's. Major League Eating went out of their way to try and accommodate Chestnut, but sources tell me his management team became even more greedy during the process. That led to today's disappointing news. So why is this the potential swan song for Chestnut's brand? The vast majority of his fan base, in the millions, have voiced their disgust at the former construction worker's defection. Many feel that Chestnut has turned his back on his fans. Myself very much included. Fear not though, for fans of competitive eating, specifically for the Fourth of July bloat-fest, there are plenty of competitors with far grander personalities than Joey that will at least keep you laughing and entertained. #business #marketing #truth #celebrity #influencer #food #competitiveeating

Totally agree. If your brand image is glorious meat eating gluttony, why would you take a deal with a fake meat brand? If you're a fake meat brand, how will associating your brand with a competitive eater bolster your brand image or sales? This makes no sense for either party. #influencers #influencermarketing #partnerships #affiliatemarketing

Impossible Foods and Joey Chestnut are poised to have the last laugh after the 16-time hot dog eating champion was disqualified from competing at this year’s Nathan’s Hot Dog Eating Contest after signing a sponsorship deal with Impossible Foods. Following the disqualification, it was announced that on Labor Day, Joey Chestnut would compete against Takeru Kobayashi, a 6-time hot dog eating champion and inventor of the Kobayashi shake. The event will be shown on Netflix and will determine who is the greatest hot dog eating champion of all time in a match titled, “Chestnut vs. Kobayashi: Unfinished Beef”. Joey Chestnut’s absence from the Nathan's Famous, Inc. Hot Dog Eating Contest is continuing to reverberate, with New York City Mayor Eric Adams joining the conversation via X on Wednesday, urging Nathan's and Major League Eating to “stop being such weenies.” “It would be ‘impossible’ to have this year's Nathan's Famous International Hot Dog Eating Contest without Joey Chestnut,” he wrote. It will be interesting to see if Impossible Foods is able to capitalize on this positive press and whether we might see an Impossible Foods hot dog eating contest using its vegan hot dogs in the near future. Peter McGuinness Elaine Paik Patrick Brown Taposh Bari, CFA Keely Sulprizio Thomas Park Nate Gorence Hannah Rallojay Taylor Sokol Kevin Chen, PhD #foodtech #food #sustainability #sustainable #sustainableag #climatechange #cleantech #climate #foodsecurity #foodindustry #alternativeproteins #plantprotein #technology #innovation #investment #finance https://lnkd.in/gwQRfa3F

What is important to learn about brand deals: Just because you CAN doesn't mean you should.. as we are watching from Joey Chestnut. The top competitor and 16-time winner in the famous Nathan's hot dog eating contest took a brand deal with Impossible Foods - the plant-based meat company. Since taking that deal, Nathan's has banned him from competing in their competition, unless he backs out of the Impossible Foods brand deal. With anything in life, you have to make sure the deals you take align with your brand (and values!). It's no surprise to me that he's banned, but curious on other's take on it! https://lnkd.in/eaqjjm93

What a #influencermarketing coup for Impossible Foods and a Streisand effect moment for Major League Eating. Not only does this deprive the contest of its biggest star, but it also automatically elevates plant-based hot dogs to the same grill level for the 4th of July. As an added bonus, we get the amazing headline below and the phrase "basic hot dog exclusivity provisions," which I hope to slip into a random conversation soon... #communications #publicrelations #socialmedia

“Sometimes you have to eat your own dog food.” When my former colleague said it years ago, I found it dismissive. I’ve come to view the sentiment in a different light. Promo distributors do a terrific job of helping their clients with branding and advertising. However, many distributors I talk to struggle with marketing and advertising for themselves. Their advertising initiatives get stuck at the bottom of the to-do lists. Only to return to the top each month with a new resolve to launch the campaigns. Then, a rush job comes in, a product shows up with the wrong logo color, and the shipper loses a box of shirts for the upcoming client event. If you’re considering another go at self-promotion, give this approach a try: Create a simple marketing calendar for your company. Choose one idea, solution, or product to promote quarterly. Next, set deadlines for the tasks required to launch the promotion and reverse engineer the process to hit your target dates. Your tasks should include a content calendar indicating which social channels you plan to use for the promotion (along with the posting dates). Then, schedule the tasks on your calendar as appointments with yourself (or team members). Treat them like you would a client meeting. After all, you should be your best client. And sometimes, you have to eat your own dog food.

For a brief window in history, the “Cool Dog” was a cultural phenomenon in New England. Boston.com put together an comprehensive chronicle of the rise and fall of this unique brand after Ayo Ederberi brought it back into the spotlight this month and it went viral on TikTok. Nostalgia can be a powerful force. Objectively, the Cool Dog wasn’t particularly good in terms of ingredient quality, but it still strikes a nerve 20 years after its heyday. This makes for a fascinating CPG case study. • What made it so popular in the first place? • Did it really need to disappear so abruptly? • Was there a better way for them to scale without Nestle getting involved? • Would they have done better with a more stable, diversified base of retailers? • If someone could make it again, but actually make it GOOD, would it be a huge hit, or have consumers moved on from gimmicks like this? Pod Foods Nosh.com #cooldog #sethmeyers #nostalgia #innovation https://lnkd.in/eSdxRXjT

#customer vs #consumer - - through - - Dog Owner vs Dogs Point # 1 - - #Marketers must remember that - - - you do not sell dog food to dogs! - - But marketers must #also remember that - although you do not sell dog food to dogs, BUT THE DOGS MUST LIKE IT!! #Lesson - As a #marketer, you will have to #think about both customers and consumers ---------------------------------------- Point # 2 - - The dog owners (customer) will choose to buy the dog food brand after considering many parameters ... but that won't include - taste! - - But the dog (consumer) will choose to eat only on one parameter - taste! #Lesson - Marketers will have to work on 100 + 1 = 101 parameters