USA Cycling’s Post

Ending the Euro trip on a high… Joshua Johnson has been racing back to back races for the past 3 weeks in France and Belgium. It was a rough start with a puncture at Le Pevele Classic but still hanging onto finish 28th out of 167 riders followed by a crash the next day whilst in the break away at Ruiselede. The second weekend of racing saw a turn around with a 6th place finish at Roeselare on the Saturday and then the result we were waiting for, victory at South Leeuw. During the final weekend of racing, it was clear that Josh was a marked rider and teams played tactics against him throughout the two days of racing. On Saturday Josh raced Zandvoorde - Zonnebeke, managing his race well and a small group of contenders made the break, lap by lap little attacks whittled the group down to just 3 in the end, with the other two riders looking at Josh to do the work in order to not get caught by the pack they were able to come around him in the sprint with Josh securing another podium finishing 3rd. Sunday at the Beloeil it was a similar scenario with individuals from various teams making an attack on each lap. On the last lap there was one rider up the road and Josh could see he was not going to get help, instead of sitting in the pack waiting for a sprint for second he went to try close down the gap but in the end was a few seconds too late and with the effort during the lap couldn’t contend the sprint and settled for 4th and another big result. Three weeks... Six races... Two podiums including a win… An incredible opportunity to race on cobbles for the first time in what is known as the u/17 Paris Roubaix. Josh plans to return later in the year to compete in some of the Junior Stage Races. However, for now, Josh heads home to swap his road bike for his mountain bike and prepare for SA XCO Champs in May. Thanks to Andrew(Josh’s Dad) for all the video updates from the races. #athletemanagement #athletes #sports #southafrica #brandbuilding #partnerships #sportsmarketing #cycling #roadcycling #victory #belgium

Red Bull gives you wings, aka when F1 meets WorldTour This weekend GCN reported that the new Red Bull Bora HansGrohe kit for the Tour de France has been leaked. The navy design is very much similar to that sported by the Red Bull F1 team. The team will become Red Bull Bora-Hansgrohe just before Tour de France, with the new kit probably seeing the light of day during the Grand Depart. What's more important, I think, is the fact that Red Bull's infusion of capital into the team may bring Bora-Hansgrohe's budget to the level of UAE and Visma | Lease-a-bike. What does that mean? I would imagine that in the next year or two the team may have enough financial freedom to invest heavily into buying and developing even better riders. The net effect should be simple: more competition, which should translate to more exciting races. I feel like the kit could be a bit flashier. The current one is very distinctive, while this one is just standard. But that's just my personal opinion. ⁉️Do you like the kit? And Red Bull's involvement will this change cycling?⁉️⁉️ #cycling #sponsorship #changes #design

The next in our ‘Meet the Partners’ series is TrustATrader who sponsor races across all 15 of The Jockey Club Racecourses, from races at the grassroots level right the way through to contests at three of our flagship festivals the Cheltenham Racecourse Festival, the Randox Grand National at Aintree Racecourse and The Betfred Derby at Epsom Downs Racecourse. 1.    𝙒𝙝𝙤 𝙖𝙧𝙚 𝙮𝙤𝙪 𝙖𝙣𝙙 𝙬𝙝𝙖𝙩 𝙙𝙤 𝙮𝙤𝙪 𝙙𝙤?   We’re TrustATrader, one of the UK’s favourite online directories for finding trusted tradespeople. From plumbing to electrical work, and everything in between, we connect homeowners with skilled professionals who have been thoroughly vetted to ensure quality and reliability. Based across the UK, we’re here to make sure people find the right tradesperson for the job, every time. Trust is at the heart of everything we do, which is why thousands of people turn to us each year when they need work done – and our traders’ 5-star reviews certainly reflect this!   2.    𝙒𝙝𝙮 𝙙𝙞𝙙 𝙮𝙤𝙪 𝙥𝙖𝙧𝙩𝙣𝙚𝙧 𝙬𝙞𝙩𝙝 𝙏𝙝𝙚 𝙅𝙤𝙘𝙠𝙚𝙮 𝘾𝙡𝙪𝙗?   Partnering with The Jockey Club felt like a natural fit for us, not just as a way to connect with our customers and members, but because we share the same core values – trust, reliability, and excellence. TrustATrader takes pride in delivering a high-quality service, just as The Jockey Club takes pride in maintaining the highest standards in racing.   On a personal level, our team has a real passion for horse racing, so this partnership was a great move for us in more ways than one.   3.    𝙒𝙝𝙖𝙩 𝙝𝙖𝙨 𝙗𝙚𝙚𝙣 𝙮𝙤𝙪𝙧 𝙛𝙖𝙫𝙤𝙪𝙧𝙞𝙩𝙚/𝙢𝙤𝙨𝙩 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡 𝙚𝙡𝙚𝙢𝙚𝙣𝙩 𝙤𝙛 𝙩𝙝𝙚 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥/𝙧𝙖𝙘𝙚 𝙨𝙥𝙤𝙣𝙨𝙤𝙧𝙨𝙝𝙞𝙥?   We've had the privilege of sponsoring some truly memorable events, including some big races at Cheltenham, The Grand National and more, which has which has allowed us to increase our brand awareness on a huge scale.   However, one of our top moments has to be when Harry Redknapp’s horse, Shakem Up’Arry, won the TrustATrader Plate Handicap Chase at Cheltenham Festival 2024. Being a part of Redknapp’s first Cheltenham Festival win was unforgettable, topping what was already an incredible day for TrustATrader. It's a memory that will stay with us for a long time, especially when we got to meet the legend himself and present him with the award!

London Marathon 2025: 840.318 applications, 2% got a place. What about a ballot for F1 races? I had this conversation on ballots many times in the past. Ballots are a common practice in the UK but not in other countries. Here's how it works: (Ballots meaning you are picked at random) - In major events where demand exceeds availability, a ballot system is implemented to provide everyone with a fair chance. - If you win the ballot, you can secure a spot or purchase a ticket. 2 examples: - 𝗪𝗶𝗺𝗯𝗹𝗲𝗱𝗼𝗻:  Winners of the ballot get the opportunity to purchase tickets at face value. - 𝗟𝗼𝗻𝗱𝗼𝗻 𝗠𝗮𝗿𝗮𝘁𝗵𝗼𝗻:  Winning the ballot grants you the chance to participate in the race. There has been considerable debate surrounding F1 ticket availability and costs lately. What about allocating a percentage of tickets through a ballot system? It could be beneficial for many European races where ticket prices are prohibitive for numerous fans, or sell out quickly. I think it could be a great way to give fans a fair chance. What are your thoughts on this? P.S. Anyone in my community that got a place to 2025 London Marathon? I was one of the 840.318 applying, but it was not time for me. My running buddy got a place though, so happy for him! #Ballot #SportsMarketing

🏇 The 156th running of the Belmont Stakes Festival takes place from Thursday, June 6, to Sunday, June 9, including 24 stakes races with total purses exceeding $10m. Check out the latest insights and timetable around this weekend's Belmont Stakes, and its dazzling undercard at the iconic at the Saratoga Race Course, alongside the rest of this week's company news ⬇ #BelmontStakes #HorseRacing #SportsEvents #Sportsbetting #NewsletterUpdate

🌟 From jockeys to businesses, the principles remain the same: Branding matters. 🥇 In conjunction with the #Randox Grand National 2024, we see how branding is not an exclusive domain of big business but fits all industries... even horse racing! 🏇💼 Just like in any industry, establishing your identity sets you apart and paves the path to victory. 🏆 Check out this fascinating article from #BBC #Sport highlighting the importance of recognition in horse racing. It dives into the story of Bryony Frost, a rising star in the sport, and how her distinctive style and personality have helped elevate her profile. 🌟 Whether it's your unique approach, your personal flair, or your commitment to excellence, showcasing what makes you special is key to attracting attention and winning fans. 🥇 So, take a cue from Bryony Frost and make your mark! Whether you're racing towards the finish line or striving for success in your field, remember: recognition and branding are your tickets to the winner's circle. #RandoxGrandNational2024 #BrandBuilding #Recognition #SuccessStory #branding #horseriding https://lnkd.in/eUDXvNeh

📣 🏁 If you've ever participated in a race, you know that electric moment before the horn sounds: The anticipation, the camaraderie, the shared excitement. At Sportmadness, we seek to infuse that energy into every sports experience we organize. It's more than just races for us; it's about creating moments that linger beyond the finish line.  🏃💚 Have you ever taken part in a race? Comment below and share your favourite thing about the experience.  #race #running #runningcommunity #sports

🏎️Formula E news🏎️ Berlin has indeed been a consistent fixture on the Formula E calendar, hosting races every season. It's become one of the iconic locations for the championship, known for its challenging track and dramatic races. Do you have any favorite moments or races from Berlin in Formula E? #feinsider #nissanproud #nissanemployee #nissanev #sustainability #environmentalsustainability

https://lnkd.in/ep9iDFpW Worth taking 60 seconds out of your day to watch this video. I know I am not the first to draw an analogy of a boat race to business (Will It Make The Boat Go Faster by Harriet Beveridge & Ben Hunt-Davis have this extremely well covered). This was a race that took place last weekend at Holmes Pierrepoint National Watersports Centre, hosting the UK Dragon Boat Association Finals. The Go Pro Video is my local team Bristol Empire Dragons and YES, I am on that boat on seat 8 right!! Our crew is made up of paddlers from aged 21 to 65 years of age. This race is an Open Crew heat so we were racing against boats made up of all male paddlers. This was our very first race of the year, competing against over 20 crews that have been racing all season in the league series. So how on earth did we manage to compete in races and be within a second of the leading crews? My explanation.......... (1) Clear Objectives - Our inspirational (23 year old) head coach sets clear and simple objectives which we execute well i.e. We absolutely hammer our race start and leave boats chasing us down (2) Controllables - Sole focus on the elements we can influence on our boat only. The 3-4 minutes at race start when all boats lining up, all eyes remain in our boat, nobody looks left or right. (3) Hardwork and effort - We train up to 3 times a week, 52 weeks of the year. We do at least 6 race starts every session and push ourselves way beyond our own comfort levels on long upstream paddles. (4) Belief - We know that we are not the best crew on paper and physically we are nowhere near fitness levels and ability of the elite crews. But we believe in our club spirit and that there actually is an I in team... "If I execute what we have trained 52 weeks for, then WE will have a good race" (5) Power of mind - We should never ever underestimate the power of our minds and what we can actually achieve. This video looks brutal and it is. 52 seconds/200metres of 100% max cardio workout, then all over. 3-4 of these races before the actual final!! (Then we move onto 500m races and 2km endurance) I am hugely proud to be part of this team. I have worked in business teams almost as good as this and I know that the newly formed Italian Wine Brands S.p.A. UK Commercial team will also make our own culture of success. Bristol Empire Dragons looking for Sponsorship for the 2025 racing season where we hope to particpiate in all of the League Series and events & 2025 Nationals. A great sport to associate your ethical brand credentials. Please do get in touch to discuss 🐉

Last week the BBS Team were onsite at QUT (Queensland University of Technology) to launch Australia’s first ever cycling esports championship. Effectively telling your organisations story through news media is one of the most trusted and effective methods to generate audiences and brand recognition for events. If you want to gain media attention for your organisation or an upcoming event, contact us to discuss today https://lnkd.in/gkHE5X2i #MediaRelations #MediaRelationsBrisbane #Communications #CommunicationsBrisbane #PublicRelations #PublicRelationsBrisbane