USA Ratings’ Post

Two years ago, when the terrible war in Ukraine broke out, I promised that the vodka that we produce at the Alexandrion Saber Distilleries 1789 will soon be a very strong competitor for Russian vodka. My strategy was and still is to produce several premium, pure vodka brands that in a few years would “replace” Russian vodka, globally. 🔝You already know I like a good challenge, but this is more than a challenge. It’s a promise to the global spirits industry, the consumers who deserve high quality beverages, produced ethically, and the people of Ukraine, who deserve all the support that they can get, from producers of all types of products. 🎦OMU Vodka was created having this strategy and promise in mind. You’ve seen pictures from the launch event and now I’d like to share with you a video presenting the key stages of the production process, from concept to end-product. ❔How did it all start? What was the business strategy behind? Why was this new vodka in the Alexandrion Group’s portfolio called OMU? What does Horia Colibasanu’s signature on the label mean and what is his connection to the brand? How did the creative process unfold? How many tests we have made until we decided on the final design of the bottle and label that perfectly reflect the character and attributes of the product? What are the ingredients and how many times is OMU vodka distilled and filtered for purity and a refined taste? How is this product bottled and what is the quality check process that it must go through before being marketed? You can find out answers to all these questions and some more in the video produced by famous Romanian vlogger Selly, included in “La muncă/ At Work” YouTube series. Selly visited us at the distillery and together with OMU Vodka Brand Ambassador, climber Horia Colibasanu, interviewed me and the team and were “employees” in the factory for a day. I hope you enjoy this video and OMU Vodka, which is also available for purchase here: https://lnkd.in/dCbJRSvb #alexandrionsaberdistilleries1789 #omuvodka #vodka #spirits #romanianspirits

With Beyonce joining the celebrity whisky train I review not only the surprising SirDavis Whisky but dive deep and discuss the pros and cons of celebrity endorsed Whisky and if they are damaging to the Whisky landscape. https://lnkd.in/e2NFWK9q

🌍 The vodka market is evolving! According to the 2024 WSA Economic Contribution Report, despite a slight decline in volume, value sales are growing, driven by premiumisation. Consumers are trading up to higher-quality spirits, positioning vodka for success in the coming years. Let’s raise a toast to our European-crafted Tovaritch! vodka premium! 🥂 #Vodka #SpiritsIndustry #Premiumisation #TovaritchVodka

Nine O’Clock : Alexandrion Group changes the rules of the game in the International Vodka Market with a Premium, 100% Romanian Product: #OMU Vodka Dr. Nawaf Salameh, Founding Chairman of the Nawaf Salameh Family Office, said: “OMU Vodka is the first Romanian vodka produced 100% by the Alexandrion Group team, and we have the responsibility to take it to the top of the category. We have two other vodka brands in our portfolio, Kreskova Vodka and Alexander, which are successful nationally and internationally, but they are brands we acquired from other producers and developed over the years. Kreskova Vodka was produced in Crete, while Alexander is the first private Romanian vodka brand, produced in Iaşi by the Salvaras Group, founded by a Greek businessman and his wife from the Republic of Moldova, based on a recipe created by a Romanian professor. #OMUvodka #Romania #romanianews #alexandriongroup #redbowler #thespiritsmasters #thespiritsbusiness #spiritscompetition #spiritsjudging #spiritsindustry #blindtasting #whiskytasting #scotchwhiskytasting #spiritscollection #spiritslovers #mixology #mixologist

Eleventrade Introduces Neit Whiskey in Italy: A New Chapter in Whiskey Appreciation! #Eleventrade #NeitWhiskey #WhiskeyLaunch #ItalianMarket #WhiskeyAppreciation #SpiritsCulture #DrinkInnovation #GlobalWhiskey #CraftSpirits #WhiskeyLovers

Global Spirits Strategy: Asahi Acquires Australian Gin Innovator Never Never. #Asahi #NeverNeverGin #SpiritsAcquisition #GlobalSpirits #AustralianGin #CraftGinRevolution #BusinessGrowth #IndustryExpansion #GinLovers #MarketInnovation

Suntory introduces Teacher's Highball! Suntory Global Spirits trials a new Scotch-based RTD, Teacher's Highball, in Japan, blending Scotch whisky with soda for a refreshing twist. Chris Richardson #RTD #Suntory #TeachersWhisky #Scotch #BeverageInnovation #DrinkTrends #MarketExpansion #SpiritsIndustry #JapanMarket #AlcoholicBeverages

Indian single malts have outperformed global giants like Glenlivet and Macallan, securing a 53% market share in 2023, according to CIABC Office. Of the 675,000 cases sold last year, 345,000 were from Indian makers, growing by 23%, while imported ones grew at 11%. This milestone reflects the progress of Indian whisky makers in terms of quality, challenging traditional perceptions. The trend has prompted Diageo and Pernod Ricard to launch local brands. Despite foreign brands panicking, Indian makers dismiss Scotch puritans and emphasize the fantastic quality and experimentation driving the demand for Indian single malts. DIAGEO India Pernod Ricard India Click https://lnkd.in/gm3mG4Hk to read the latest issue of Brews&Spirits

Mastering the Campari Soda https://lnkd.in/eXRqhHT7

Measuring the success of Carpathian Single Malt Whisky can be achieved through various channels, but one of the most important, is winning medals at prestigious spirits competitions and they don't come much larger or more renowned than the The Global Spirits Masters Competitions | GSMC Masters - The World Whisky Masters 2024. We are so thrilled to announce that in the European category, Capathian Single Malt Whisky expressions of Vradiano & Peated Cask Strength received Gold medals, whilst Feteasca Neagra & Cognac Cask finishes received Silver medals. Why so important? The Global Spirits Masters Competition is one of the world's most highly regarded series of blind-tastings. Judging is divided into category-specific competitions to ensure each entry is given the utmost attention by specialised judges. "Our single malt whisky continues to excel beyond Romania's borders, impressing the palates of judges, experts and consumers worldwide. Such great results in such a prominent competition really makes me proud" Allan Anderson, Master Distiller & Whisky Director - Alexandrion Group. #carpathiansinglemaltwhisky #romaniasfirstsinglemaltwhisky #romanianmaltedbarley #singlemalt #spiritsindustry #thespiritsmasters #thespiritsbusiness #spiritscompetition #spiritsjudging #blindtasting #whiskytasting #spiritscollection #spiritslovers #beverageindustry