Alokai (previously Vue Storefront)’s Post

Getting a booth at a B2B event isn’t the issue ❌ What orgs do with the booth? That’s the problem. Walk any event floor, and 80-90% of booths look the same. And knowing how much they cost? You’ll be shaking your head 🤦♂️ Same playbook since Seinfeld. Booths aren’t cheap, but they can work—if you get creative. In-person matters, but stop with the status quo. Have real convos, create content that lasts, do something fun! Host small dinners, bring a magician, anything different! No beef with booths. Infinite qualms with how they’re used.

Check out these assets we crafted for serviceminder's appearance at the IFA convention! Interested in seeing how we can help you at your next event? Check the 🔗 in our bio. #B2Bcontent #contentmarketing #B2Bmarketing #designagency #B2Bmarketingstrategy #WeAreGDS

It's not always about the product, it's about the solution. While at trade shows, it's easy to get caught up in the hype of selling your product to anyone who will listen. However, I believe in showcasing the problems we solve rather than the product we sell. By highlighting the solutions we offer, we can help potential customers see the value in what we do, rather than just the features of our product. Let's shift the focus from selling products to solving problems. DuraBrite, Inc.

Looking to scale your business or consolidate multiple point solutions used to measure the full lifecycle of your customers/prospects to better align your client facing teams and make for a delightful customer journey on one platform? Have you seen HubSpot lately? According to G2: HubSpot is the Number 1 Marketing and Sales product of 2024!

Great suggestions for show preparation here from the RSPA - Retail Solutions Providers Association. Most companies focus on pre-show prep, which is important. I think there should be 2-3 meetings after the show to share what was learned and to thoroughly follow up on all leads and action items. Biztracker POS SpartanPOS ShopPOSPortal #POSHGuru

Simple yet genius. Live-streaming your booth performance on the booth. Chili Piper had a simple screen during INBOUND - # of meetings booked - Pipeline generated - Forecasted new customers - Forecasted C/W Revenue The measurement itself is very simple. But the motivation it builds is totally different. For prospects: Motivation- you will want to end up on that screen! For booth staff: Motivation - you want to up those numbers For everyone around: Gamification and fun seeing how a booth ACTUALLY performs. Attribution of it comes later. It’s a simple measurement, later you can come home and count: - how many of those were ICPs - how many were touched by other campaigns before - how many converted to further deals and NewBiz Well done Tara Robertson 👏🏼

Check out our blog!

Think IRCs are a only a short term sales solution? Worried they devalue your brand during demos? 📉💡 We perceive IRCs as powerful tools for overcoming consumer hesitancy and introducing new products, all while nurturing enduring long-term brand loyalty. Let us tell you why we *know so*, and learn about the psychology behind "anchoring" in our newest blog post! ✍ ⬇ Earth Fare The Fresh Market DEUX Elmhurst® 1925 Whole Foods Market #IRCs #ROI #CPG #Demos #Sampling #Awareness #LongTerm

Thanks for the feature, PPAI - Promotional Products Association International! Jon Norris from Hit Promotional Products and Lisa Hubbard from The Vernon Company will share their hacks for million-dollar success. Brikl’s own Jason Reinhardt and Daniel Vermont will be joining the fun. We'll all be discussing the importance of creating a clear vision, adapting business models, and using key tech to boost sales. Join the party! https://lnkd.in/eiqemTY9 What would you like to hear during the event? Leave a comment below. #BusinessGrowth #TechTrends #OnDemand #PromotionalProducts

It's one of my top 3 favorite GTM questions: "So...what's the price?" Join the conversation Monday morning with Erik Charles , Gregg Carman, and myself. I've got some hot takes on this topic, forged from many debates on precisely the whats, hows, and whys of pricing & monetization strategy. Registration link below: (And a huge thank you to Julia Nimchinski and the #CXOgames for hosting this and many other GTM working sessions next week!)