Insider.’s Post

An Innovative Strategy for Customer loyalty: #Sephora's Secret to Skyrocketing Loyalty and Engagement... In August, #Sephora treated its most loyal customers to something special—its first-ever Rouge Celebration Event. For four days, top-tier shoppers were spoiled with luxury rewards from brands like #Tatcha and #Kerastase, exclusive online masterclasses, and early access to new product drops from #Givenchy and #Drybar. But here’s the genius behind it—Sephora didn’t just hand out perks; they created an unforgettable experience that made customers feel like VIPs. The result? A massive boost in engagement from Rouge members. By crafting an event that combined luxury and exclusivity, Sephora strengthened its connection with its top spenders, ensuring they return again and again. This move isn’t just about rewards—it’s about cultivating lasting relationships that drive growth in a fiercely competitive industry. Sephora's strategy proves that when customers feel valued, loyalty becomes unstoppable. What are your thoughts on this strategy?

It’s not easy for brands to follow their travel retail customers’ journeys. This is a problem skincare brand Fresh faced in China, where domestic duty-free shopping is a crucial sales channel. We helped fresh solve this problem with the launch of a WeChat Mini Program and supporting retail marketing activities. This Mini Program was a revelation for fresh, who now have a tool for connecting with consumers directly, delivering personalized offers, tracking customer journeys from duty-free to domestic retail, and building customer loyalty. Read our Fresh case study: https://ow.ly/s6Hb50SaJle #Retail #CaseStudy #Retailers #Customers #Shopping

Is the AR try-on trend catching on? 🤔 Harsh Shah seems to think so! In this excerpt from the first edition of Retail Re:Mix Dubai, Harsh talks about the convenience of AR try-ons and how major BPC players like SEPHORA are already betting big on it 📈 Brands view these try-ons as a way of distinguishing their shopping experiences and driving customer loyalty. Do you think AR shopping should be a part of your long-term CX strategy? 🛍 Let us know in the comments! You can also RSVP for the next edition of Retail Re:Mix Dubai using the link in the comments 💭 Major announcements coming soon! Harsh Shah | Fynd (Shopsense Retail Technologies Ltd.)

Hugo Boss, Tag Heuer, Mondelez, FILA, Fellow, and Wolf & Shepherd have all looked to Avex E-commerce to support their retention marketing efforts. Here’s three core things to focus on for more advanced retention strategies. 1️⃣ Hyper-Personalization with AI: Beyond simple segmentation. Use AI to analyze customer behavior and preferences, then create highly personalized experiences and offers that resonate on an individual level. Product recommendations for every customer touchpoint. 2️⃣ Predictive Analytics to Reduce Churn: Identify churn signals before they happen. Target these high-risk customers with tailored incentives and personalized outreach to keep them engaged. 3️⃣ Exclusive VIP Programs: Develop tiered loyalty programs that offer more than just points. Create exclusive VIP tiers with unique perks like early access to new products, personal shopping, and bespoke experiences. Make your best customers feel valued. —— From strategy and copywriting to design and flow optimization, if you need retention support, let’s talk. DM me or check out the link below ⬇️ —— #shopify #klaviyo #retention #ecommercee

Our community is always at the center of any decision that we make as a brand✨ While many of us enjoy the experience of physical shopping, the rise in online shopping since the Covid-19 pandemic is undeniable. Many brands have transitioned to the digital space, and some now exclusively run online. As an FMCG brand, we are embracing this digital wave to connect directly with our community. Our commitment to the business-to-consumer experience helps us better understand our end users to meet their expectations. These unfiltered invaliable insights that we acquire from our D2C channel empower us to constently enhance both our products and experience! #cosmaline #FMCG

💡Did you know that an estimated 100,000 people walk down the Champs-Élysées every day, with 50% being tourists? But what if you could know more about them? Join me this week at Paris Retail Week to discover how Herta ’s cutting-edge solutions can help retailers unlock deeper insights and deliver exceptional customer experiences. Let’s connect and explore how we can elevate your retail strategies to the next level! 🛍 #ParisRetailWeek #MarketingSolutions #RetailInnovation #DataDrivenRetail

How Can Luxury Retail Brands Bounce Back Post-Pandemic? 🌟 Luxury retail brands took a significant hit during the pandemic. Zeotap explains how a hashtag #CDP can help them adapt to #ecommerce changes. 📖 Discover more: CDP Institute Library https://hubs.li/Q02Qdddw0

In luxury retail, personalization is key. Understanding customer preferences allows you to offer tailored recommendations, creating memorable shopping experiences that differentiate your brand. #LuxurySales #CustomerService 3 Reasons Why Personalization Matters: ▪️Enhanced Experience: Personalized journeys make customers feel valued, leading to higher satisfaction and loyalty. ▪️Brand Differentiation: Personalization fosters deeper connections with customers, helping your brand stand out. ▪️Increased Revenue: Tailored recommendations boost conversion rates and average order values, resonating with customers’ tastes. Personalization isn’t just a trend; it’s essential for building lasting customer relationships and driving growth in luxury retail. Leverage customer insights and advanced technologies to offer the tailored experiences your clients expect. #LuxuryRetail #Personalization #CustomerExperience #RetailInnovation #AIinRetail

In conversation with a leading #beauty #retail leader this week: Retail Media online is becoming a major revenue stream for us already accounting to 20% of our online revenue. -> Is this the start of retailers sharing their audiences with brands (and possibly other retailers too) more broadly? Revieve #beautytech #ecommerce

How Sephora Revolutionized the Beauty Retail Scene 1. Overview of Sephora's History and Growth 2. Key Points of Sephora 3. Innovative Strategies in Transforming the Beauty Retail Experience 4. Impact of Innovations on Customer Engagement, Loyalty, and Sales 5. Broader Implications for the Beauty Industry #Sephora #RetailInnovation #BeautyRetail #CustomerExperience #DigitalInnovation #Inclusivity #Sustainability #OmnichannelRetail #CommunityBuilding #EmployeeTraining #DataDriven #Accessibility #BeautyIndustry #CustomerLoyalty #SalesGrowth #BeautyInsiderProgram #GlobalExpansion