Insider.’s Post

One of the biggest misconceptions in the beauty industry is that luxury and sustainability can’t co-exist.   At The Perfume Movement, we’ve set out to change this belief. Starting with joining fragrance brands like CHANEL in moving from multi to mono-material packaging. I recently had the pleasure of discussing how mono-materials in fragrance can still deliver that luxury feel - right down to the cap of the bottle - with Sara Mousa, MSc, BA on the #AroundTheEmiratesPodcast.    https://lnkd.in/dqRCvzUJ   #SustainablePackaging #LuxuryPerfume #AroundTheEmiratesPodcast

The art of building powerful emotional bonds with your consumer starts from the inside out. #PRM Team

Chanel's bold move has me thinking... Is chasing profits always the right path in luxury fashion? Chanel just shook things up by changing creative direction. Despite a 23% earnings boost. Why? They're seeking to revive Lagerfeld's creative flair. This reminds me of a recent branding project at Bujou Studios: We faced a choice: 1. Follow market trends for quick wins 2. Stay true to our client's unique vision We chose vision over validation. Result? A distinct brand identity that stood out. Chanel's decision reflects a deeper truth: Luxury isn't just about products. It's about dreams and legacy. They're prioritizing creative innovation over short-term gains. It's a gamble. But isn't that what true luxury is about? What's your take? Is Chanel making the right call? #LuxuryBranding #CreativeVision

Top Luxury Creator Directors Get Time Men's paris fashion week begins today. At the end of last year creative director Matthew Williams left GIVENCHY after 3 years. #pfw2024 Many in the industry questioned why his time at the brand was so short. Which started a wider question ' Do luxury's fashion creatives get enough time to succeed in the job?'. Luxury fashion's leading brands for the last 20 years have always given their creative directors many years to succeed. Interestingly the luxury brands with the longest serving creative directors are also the most valuable and successful luxury brands. Scientia est Potentia - Knowledge is Power #luxuryfashion #thefreshkid

To sustain their relevance in unpredictable times, big names in the fashion world are turning to artistic, theatrical and culture-oriented experiences. Think exhibitions, installations and multi-sensory experiences. A key benefit is that in-person occasions offer a chance to connect with those who prioritize experiences over products, or with fans unable to ‘pay a premium’ for the goods themselves. Found out why luxury fashion houses are now stepping up as storytellers below:

Miuccia Prada's (74) extraordinary journey in Vogue's March 2024 issue. Renowned for shaping fashion through Prada and Miu Miu, she leads the $4.5 billion Prada Group. Again, we are witnessing a transformation of brands featuring the 49+ consumers as the lead, as this powerful demographic wants to see themselves in marketing. Vogue is getting it! All brands, whether hotels, restaurants, fitness centers, or beauty brands, need not forget about the 49+ audience. (Our advisory can assist!). ~J #LongevityEconomy #MODernMarketing #49plus

The key takeaways from the past month in fashion, straight from my fashion roundup YouTube video... 💭 Phoebe Philo's Glassdoor reviews are a hot topic, exposing the brand as an "exploitative" workplace that most employees have walked out of. Interesting considering this is a luxury brand, helmed by an industry darling and backed by the biggest house in fashion - although given that Dior is facing similar investigations in Italy it's not so hard to imagine. 💭 Kylie Jenner is facing backlash for the new Khy swimwear collection being the same poor quality as the infamous Kylie Swim - which is no surprise when you think of how little celeb influencers care about the quality and sustainability of their products. 💭 Having finally watched the first episode of Emily in Paris, I was surprised just how much Vestaire Collective was mentioned - less of a quick cameo, more of a dedicated plot point. The fact that a resale service was given so much screentime on the second most watched Netflix show is sure to boost engagement for VC, but will it translate to sales? 💭 Consumers are furious over South Africa's new Shein tax, and are encouraging each other to order more items to get their baskets past the 45% threshold for smaller purchases. Is this what the government had in mind when they approved the ban? & plenty more in this month's video 👇 https://lnkd.in/e94VfgKC

French fashion house CHANEL is unleashing a variety of cosmetic products with corresponding marketing materials. Uplifting the launches of a Coco Mademoiselle fragrance, spring 2024 makeup collection and Sublimage skincare line are a trilogy of vastly different campaigns. Spanning behind-the-scenes looks, product walkthroughs and more traditional advertising ventures, the promotions could appeal to a large and varied audience of luxury consumers. Read the full article: https://bit.ly/43xUDNO #LuxuryDaily #LuxuryNews #Chanel #ChanelNews #FashionNews #LuxuryBeauty #BeautyNews #LuxuryFragrance #MarketingNews #LuxuryMarketing

Are luxury brands ethical? Many, including Ralph Lauren, Giorgio Armani, MaxMara, and Fendi, have been associated with sweatshops. Without transparent supply chains and third-party audits to certify labor standards, ethical claims are unverifiable. Recent investigations into labor exploitation in Italy’s fashion supply chains have implicated Armani and LVMH, alleging inadequate supplier oversight. New EU regulations may soon impose penalties up to five percent of global revenue for such oversights. Verte Mode showcases ethically and sustainably made fashion brands verified and vetted by sustainability experts. #sweatshops #luxuryfashion