UserActive’s Post

⬇ Get my 32 page Product guide ⬇ After working with hundreds of SaaS companies I'm giving away this guide on THE most common product mistakes... and how you can avoid them. 🕵♀️ Why read it? I'm revealing 12 problems that hold SaaS products back. When these 12 problems get fixed, your product grows exponentially 🚀 🔎 What does it cover? ↳ In this 32 page guide I share: 🌟 12 Costly product mistakes for B2B SaaS 🌟 Common onboarding issues and how you can fix them 🌟 How NOT to confuse users 🌟 Tactics to improve activation & adoption 🌟 What stops features from getting noticed 🌟 Why users don't connect with a product 🌟 How to stop making users think too much 🌟 The 7 user flows that build customer loyalty 🌟 Methods for reducing user friction Fix the 12 SaaS product mistakes and watch product adoption fly. 🔥 How to get this 32 page guide: → Like the post → Comment “Product growth” → Ensure we’re connected, I'll share via DM #SaaS #PLG #product

Are you a SaaS product owner spinning in the whirlwind of go-to-market strategies? Are you wondering whether Product-Led, Sales-Driven, or Channel-Partner-Driven Growth is your golden ticket? Let's peel back the layers of each strategy, shining a light on the path that best aligns with your product’s audience, technical demands, and unique quirks. Whether you’re tackling B2C simplicity or navigating the complexities of B2B, understanding the tech savviness of your users is key. #SaaS #GoToMarketModel  

🏢 Balancing B2B Product Management: Sellable Features vs. Checkbox Mentality In B2B product management, we often find ourselves solving numerous client problems, yet sometimes, the decision-making process isn't just about practical needs—it's about ticking mental checkboxes. It's like my recent hunt for a flat where having two car parkings was crucial, even though I only own a scooter. It became a non-negotiable checkbox influencing my decision. Similarly, in B2B SaaS, customers may insist on certain features they may not actually use, purely for peace of mind. The Challenge: Balancing between addressing genuine needs with sellable features that enhance value, and checkbox features that reassure without being core to functionality. The Solution: Prioritizing sellable features that deliver real impact, while ensuring checkbox features meet market expectations and compliance standards. By understanding these nuances, we not only meet customer expectations but also strategically position our products for long-term success in competitive markets. #B2BProductManagement #CustomerNeeds #ProductStrategy #SaaS #DecisionMaking

Excited about your SaaS product but struggling to get it noticed? Try out these few strategies: Instead of just focusing on having a great product, think about ways you can explain its value better to your target customers. Tell a story that speaks to their goals and challenges, with your product as the solution. Talk about the benefits and results your product brings, rather than just listing features. This helps build stronger connections with customers and keeps them coming back for more. It’s important not just to sell products, but to build connections that stick. Feedback from our clients suggests that focusing on providing value for their customers is a key to the best world-of-mouth effect. Try to follow this and you'll keep people interested in what you have to offer. 💫 #B2BSaaS #CustomerExperience #ProductDevelopment

AARRR in Action: A SaaS Startup Growth Story See how one SaaS company used the AARRR framework to drive sustainable growth: - Identified key acquisition channels - Optimized user activation and onboarding - Improved customer retention rates - Incentivized referrals from loyal users - Maximized revenue per customer Learn from their successes and challenges. How could you apply AARRR to scale your own SaaS business? #SaaSGrowth #ProductGrowth #GrowthHacking

At Copods, we've been fortunate to team up with many B2B and B2C SaaS product companies for shaping their product story. With our extensive hands-on and practical experience, we've learned some key tips that could help your product succeed. Explore our latest blog post for an exclusive peek into these transformative insights. https://lnkd.in/d24csAzA #GTMstrategy #Saas #productstrategy

🚀 Mastering SaaS Customer Lifecycle: Beyond Acquisition to Lasting Value 🚀 Subscription ecommerce would benefit a lot from SaaS. In the SaaS world, the journey from initial contact to long-term customer value is everything. Here's a quick look at the lifecycle—and the key metrics that bring it to life: 1️⃣ Attention & Enrollment: Every customer's journey begins here. Whether through viral growth or paid acquisition, the goal is to bring users into the fold. 2️⃣ Stickiness & Conversion: The mark of a strong product? Customers keep coming back. And, ideally, they convert from free to paid users, cementing their commitment. 3️⃣ Virality & Upselling: Every happy customer is an opportunity. With the right incentives, they invite others and potentially upgrade, driving organic growth and higher revenue. 4️⃣ Uptime & Reliability: Nothing drives churn faster than an unreliable product. Ensuring uptime and a smooth experience is fundamental. 5️⃣ Churn & Lifetime Value: At some point, the journey may end, and we measure how much value each customer brought. By knowing our churn rate, we can continuously seek to extend customer lifetimes and maximize LTV. Risk & Focus: SaaS success often hinges on knowing which metrics pose the greatest risk. It’s about understanding where to focus, optimizing just enough to reach a stage where that risk is quantifiable and manageable. By tracking Attention, Enrollment, Stickiness, Conversion, CAC, Revenue, Virality, and more, we’re not just growing the business—we’re securing its future. #SaaS #CustomerSuccess #GrowthMetrics #ProductManagement #Retention

Building an integration marketplace may seem challenging, but it’s more achievable than you think. Join Libby Stengel Stengel, our VP of Customer Success, as she shares the keys to creating an impactful integration marketplace for B2B SaaS companies. Learn how to enhance your customer experience and increase the visibility and efficiency of your integrations. Key topics include: 📈 Planning and scaling your integrations effectively 🔎 Ensuring your integrations are visible and accessible 💪 Turning integration marketplaces into a product strength Date: Tuesday, October 29 Time: 2:30 pm ET | 11:30 am PT Register now: https://buff.ly/3UjQtpx Product School #IntegrationInnovation #B2BSaaS #CustomerSuccess #IntegrationMarketplaces #Webinar

In B2B Saas platforms, there can big a difference between between simply releasing features and products vs. launching them through a GTM process. Release management, a complex process onto itself, is about achieving the highest quality of technical availability and performance. But that doesn’t mean that prospects and customers are aware, excited, ready to try, buy, use. The core offerings are also bundled with a full multi-audience marketing strategy and an internal sales and CS enablement as well, so that the org and brand serve as a spotlight—and the product leads the way. The GTM launch is shipping the narrative, purpose, and customer experience along with the product. Orginal AI image created w/Midjourney #productmanagement #userexperience #productmarketing

Have you ever felt that building your SaaS product was the hard part... ...only to realize the real challenge lies in acquiring customers? It's not uncommon to hear founders express that while product development is tough, the real game begins with customer acquisition. How are you ensuring that your marketing and sales strategies are not just operational, but actually thriving in attracting new users? Do you think having a great product is enough, or is how you sell it the real battle? Let’s discuss the balance between product innovation and powerful go-to-market strategies. #SaaS #CustomerAcquisition #GrowthHacking