UserTesting’s Post

Building DesignOps👷♀️ in your organisation aims to improve the efficiency and effectiveness of design processes. It involves the implementation of strategies, tools, and workflows to streamline design operations and enhance collaboration among designers, developers, and other stakeholders while effectively managing them towards these aligned goals. That’s a lot right? So where do we start? Before we can build a roof on our tower we need a foundation that enables us to design the right thing fast. We can split this up in 2 questions to start us off with: 1. How can we Design fast? 2. How can we Design the right thing? The first question is about the foundation. How this foundation looks like depends on your organisation but most likely on a tooling level it will entail a structured Design System in some sort of way and the required infrastructure to make it scaleable. Its important not to forget that a Design System is not a stand alone solution, but an internal service that you develop. It needs continuous attention and support if you want to make it successful. You’re not just making a Design System, you’re changing the Way of Working. The thing to look out for is the potential black hole in that the second question. How do you determine the ‘right thing’? Is it what the business wants? Or what the customer wants? Exactly, this is about your UX research capability! Designing fast is a vain effort if you don’t have the right insights. So don’t forget to give some love and attention to your ResearchOps too, they go hand in hand! #DesignOps #Leadership #DesignManagement #DesignOperations #DesignThinking #UXDesign #DesignStrategy #TeamDevelopment #ProductDesign #Innovation #DesignLeadership #Design #Infographic #BestPractices #ProcessOptimization

Design is the batter of your product's success! 🥣 Design is often seen as the final flourish, but its impact goes far deeper. In today's competitive landscape, design accountability holds the key to unlocking true user value and propelling business success. And so in this post, I summarized the important takeaways from the original article published on Medium on Design Accountability. Share your thoughts! Referenced Medium article: https://lnkd.in/d9_2zNYs #designthinking #userexperience #productmanagement #designaccountability #startuplife #businessgrowth #designleadership #productstrategy #userexperience #designaccountability #businessvalue #innovation #productdesign #productdesigner

Nothing is as strong a reason for the failure of a project as a lack of understanding of the problem we are solving. Shift your team's mindset from feature-centric to outcome-driven for solutions that truly meet user needs. Dive into our comprehensive guide on creating a Problem Statement, designed for effective decision-making, improved user experiences, and overall business success. #productdesign #userexperience #innovation #problemstatement Read the article 👉 https://lnkd.in/dh2bx53G

More Options = More Problems Hey folks, let's talk about how too many options can lead to decision fatigue. Here are a few key takeaways: More Options = More Problems: Too many choices can overwhelm users, making decisions harder. High Expectations: More options often lead to higher expectations, and if those aren't met, satisfaction drops. Comparisons Hurt Satisfaction: People tend to compare what they got with what they could've chosen, leading to regret. Found this useful? Visit my profile for more design-related content! Available for new projects—let's collaborate! ( gokulparmar.com ) ---------------------------------------------------------------------- #UXDesign #UserExperience #DesignThinking #RuleOfThumb #ProductDesign #Minimalism #DecisionFatigue

Design decisions: Is it better to research thoroughly before launching or dive in, gather feedback, and iterate? 🤔 Both have their perks! 🚀 🔍 Research and Release: Pros: Informed decisions, reduced risks, clear direction. Cons: Time-consuming, changing requirements. 🚀 Release and Iterate: Pros: Quick time to market, real user feedback, agile adaptation. Cons: Potential issues, resource-intensive. Choosing the Approach: Balancing act: Blend research and iterative releases for success. Project nature: Tailor your approach to the project's complexity and market dynamics. Remember, there's no one-size-fits-all. What's your go-to approach? 🌐 #designeducation #productstrategy #uxdesign #designthinking #productdevelopment #userexperience #innovation #productmanagement #AgileDesign #designstrategy #uxresearch #IterativeDesign #MarketFeedback #creativeprocess #designinspiration #techindustry #digitalinnovation #projectmanagement #designcommunity #UserFeedback #DesignChallenges #ProblemSolving #StrategicDesign #ProductLaunch #DesignJourney #HumanCenteredDesign

✅ Ideation & synthesizing is an important phase in the design thinking methodology. It's crucial to be more creative and empathetic during the session to contribute maximum ideas irrespective of right or wrong on the table. 👉 Read the 7 rules of brainstorming that will make the session engaging, empathetic, creative and collaborative. 🔗 Link: https://lnkd.in/d-etbekb Thanks & peace ✌️! #design #uxdesign #uidesign #brainstorming #business #productmanagement #productdesigner #uxui #designthinking

What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem-solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage. https://lnkd.in/g547AsdJ #designthinking #uxdesign #userexperience #userexperiencedesign #productdesign #productdevelopment

🚀 **Unlocking Success with Design Thinking: From Desirability to Feasibility & Viability** In the dynamic world of product design, ensuring your creation isn't just desirable but also feasible and viable is key. Design thinking takes you on this journey. 🎯 **How to Ensure Feasibility?** Feasibility is about effective implementation. Assess the capabilities you need and the distribution channels for your solution. Collaboration with developers and marketers is vital. 📦 **Distribution Matters** Think of how users will access your product. Consider various channels, pros, cons, and their impact on user experience and profits. 💪 **Building Blocks of Feasibility** List the capabilities needed. Identify existing ones, explore external sources, and weigh the option of building in-house expertise. 💡 **What About Viability?** Viability ensures your solution's long-term success, for both for-profit and nonprofit ventures. Analyze the value it offers, revenue sources, and stakeholder incentives. 💰 **Valuable Proposition** Examine the value your solution brings to users. Determine pricing based on user insights, expert advice, and the solution's worth. 📊 **Diversify Revenue** Identify all parties paying for your product or service. Consider payment modes and structures, e.g., membership, commission, or pay-per-use. 🤝 **Stakeholder Alignment** Understand stakeholders' incentives and disincentives. Ensure your solution aligns with their interests and minimizes conflicts. 🚀 **Testing the Waters: Live Prototypes & Pilots** Live prototypes test specific aspects of your solution in real-life conditions. Pilots assess the entire system. Logistical, marketing, and performance considerations are vital. 🔗 **Link Between Analysis and Synthesis** Keep learning a constant part of your organization post-launch. Collect user feedback, compare with early-stage insights, and use data to continually refine your product. 🌱 Embrace #DesignThinking – a holistic process from ideation to real-world impact. #ProductDesign #Innovation #Feasibility #Viability #DesignProcess #UserCentric #BusinessStrategy #UXDesign #Sustainability

I really like the title "Product Design". It accurately captures the value that this function adds to a business. User experience is not a tangential issue to be solved after other matters that are considered more important, it is fundamental to the success of any business. It is quite literally impossible to formulate a successful business strategy without thinking about who you are serving, and how best to address the specific problem of theirs that you chose to tackle. Brands that focus on being exceptional at solving a specific problem for a specific group of people in the most delightful way possible will largely have the best chance of success and will almost certainly outperform their competition. Every other business metric should provide quantifiable justification and explanation to these two questions: 🚀 Do we solve our consumers' problem well? ❤️ Are the consumers happy with the solution we have given them? Those two questions are the essence of what product designers do and exactly why product design should be a critical part of business decision making. What do you think? How critical is product design to business strategy? #weekendthoughts #uxdesign #productdesign #strategy

One of my most sensible friends linked me to this article, and at first I laughed until stuff came out of my nose. Then I thought about and realised how very, very sensible the advice was. Then I thought about it again and laughed like an absolute loon. Then I thought about it again and was renewed in my admiration for its wisdom. "Over the years, I’ve received a lot of great advice. One piece of advice I keep coming back to is about managing expectations. It came from an old friend, just a few days after I’d started my consulting practice. He was a seasoned consultant himself and I had asked him what I should know, just starting out. He told me his First Rule of Consulting: No matter how much you try, you can’t stop people from sticking beans up their nose. That was it. Beans up the nose. Really. At the time, I thought he was nuts. Now, I’ve come to realize those are words to live by." (Link in comments) #UX #consulting #productdevelopment #strategyconsulting #strategy