USTA Eastern’s Post

What is Tennis Elbow? Get immediate pain relief and achieve full recovery with the new Alleviate Tennis Elbow System. 

HOW TO AVOID TENNIS ELBOW Over the past week I have had 2 individuals tell me they have suffered from Tennis Elbow following DIY projects over the Xmas break. This 2 minute video outlines what causes Tennis Elbow from sustained gripping and most importantly how to avoid it #tenniselbow #elbowpain #injuryprevention #manualhandling

Congratulations Craig Tiley and the team at Tennis Australia. 1.1 million attendees at a 3 week event in a country with 25 million people is impressive. What 5 lessons could we learn from an event that so many people want to go to? 1. Innovate - it's not an empty phrase. They seriously want 25% new stuff every year. Shade, food, music, facilities, courts, childcare, shops.. it could be anything (linked to point 4 below). The guiding principle is that attendees notice the constant momentum each year. 2. They commit. Be realistic, not everyone loves tennis. If you want to grow your attendance into non tennis fans what do you have for them? Many events talk about food, music, kids and family offerings but, ask yourself the question: "is it as good as the core product?"i.e. the tennis at the AO? If it isn't people notice and disconnect. 3. Yin and Yang. It's no good if the event works for the players and ignores the fans or visa versa. Concentrate on the experience for both groups. You need both as your ambassadors. 4. What's your story? The AO is the Australian Summer. Music, friends, family, sport, food, an amazing day out in the sun. What's the easy to understand vision for your event? 5. Mean it. Craig motivates 12,000 team members a year to deliver this. I'd be surprised if there are any who don't share his ethos.

Brands are doing more tennis activations for several reasons: 1. Global Audience and Demographics: Tennis has a large, diverse, and global fan base that spans various age groups and socioeconomic classes. This wide appeal allows brands to reach a broad audience. 2. New Product Innovation: For so long brands only thought that 4 players could only be on court at once. Now with things like Cardio Tennis, Liveball, and other programming, you can fit 15-20 people on one court. This increases on-site brand reach like never before. 3. Engagement Opportunities: Tennis activations offer various engagement opportunities, including on-site experiences, digital campaigns, and social media interactions, allowing brands to create immersive and interactive marketing strategies. Pairing on court with digital strategies creates a very unique reach for brands and products. Again, this is an amazing example from Free People & PlayYourCourt on a best in class way to do this. Curious to learn more - reach out!

Struggling with your forehand approach in tennis? In my latest video, I cover: ✅ The forehand approach ✅ Differences between a normal forehand and a forehand approach ✅ Why many players miss this shot ✅ How to approach the net and the right footwork 📺 Watch now 👇👇 How to Hit Short Balls in Tennis (The Forehand Approach) https://lnkd.in/dXBY_ecZ

Did you know that Tennis Balls used to be white until they changed the color?Look at short video YouTube link below to find out why tennis balls are now yellow! https://lnkd.in/d5Xc7nnN

In the world of sports and personal development, Ash Barty stands as a shining example of the power of focusing on what we can control. Guided by the teachings of Ben Crowe, a renowned mindset and performance coach, Ash has demonstrated how mindfulness and control can pave the way to success. Crowe, known for his work with world-class athletes like Ash Barty, emphasises the importance of authenticity, purpose, and confidence in achieving a competitive advantage. His teachings align with the principle that focusing on aspects of life within our control can lead to many positive effects, including improved performance and overall life satisfaction. Ash Barty's journey is a testament to these teachings. By focusing on what she can control, she has been able to shape her destiny and achieve remarkable success. This approach empowers us, triggering positive emotions and leading to a more fulfilling life. In a world where many things are beyond our control, it's crucial to distinguish between what we can and cannot influence. By directing our attention to our thoughts, feelings, behavior, and responses, we can effectively navigate our path to success. Let's focus on what we can control, embrace mindfulness, and understand the concept that success starts from within. www.terrypaule.com www.myco.net.au #Mindfulness #Control #tennis #pressure #Success #ashbarty #terrypaule #myco #mojo #bencrowe

Elbow/forearm pain when typing/gripping/turning door handles? Tennis elbow is as common in every day folk as it is in the tennis community. 2 quick exercises which might help you get out of pain.

Do you know what the most common tennis injury is? Surprisingly it is not tennis elbow. Surprisingly ankle sprains are the most common tennis injury and not tennis elbow. Our team loves helping tennis players recover from injury and get back onto the tennis court, so we have created this guide to 2 of the most common tennis related injuries. Check out our blog post about the common tennis injuries here: https://lnkd.in/egJB7uk6 We have some great resources available on our page https://lnkd.in/ertkuCye