U.S. Travel Association’s Post

Travel door hangers offer several advantages for promoting a travel agency or destination: Targeted Marketing: Door hangers allow you to directly reach potential customers in specific neighborhoods or areas, ensuring your message reaches those interested in travel services. High Visibility: Placed on doorknobs, door hangers are impossible to ignore, ensuring that your message captures attention and stands out from other forms of advertising. Tangible Marketing Collateral: Unlike digital ads that can easily be ignored or forgotten, door hangers provide a physical reminder of your travel agency or destination, increasing brand recall and engagement. Cost-Effective: Door hangers are a relatively inexpensive marketing tool, offering a high return on investment compared to other advertising methods. Customizable: You can customize door hangers with eye-catching designs, compelling imagery, and enticing offers to attract potential travelers and encourage them to contact your agency or visit your destination. Direct Call to Action: Door hangers typically include a clear call to action, such as visiting your website, calling a phone number, or visiting your agency in person, making it easy for interested customers to take the next step. Local Presence: For travel agencies targeting local customers or promoting local travel packages, door hangers provide a localized marketing approach that resonates with the community. Overall, travel door hangers offer a targeted, cost-effective, and impactful way to promote your travel agency or destination directly to potential customers in their homes. #travel #tour #vacation #exploring #visit

Unlock practical approaches for Destination Marketing Organizations in our latest blog! 🚀 Dive into valuable insights to enhance your marketing strategy. Read now: https://lnkd.in/e_GZYMax #DestinationMarketing #MarketingStrategies #GreatVisitorExperiences

With Q4 approaching, there are 3 big marketing agenda items for Travel and Tourism companies: 1. Looking beyond digital Digital marketing is crucial for all businesses in Q4, but there’s more to marketing than digital. Right now I’d be looking beyond digital channels to more traditional options to bolster your campaigns. TV spots, local radio, OOH… All of these are great options to interact with your customers away from their screen. 2. Partnering local The tide is (hopefully) gradually turning on enormous travel companies using and exploiting local regions without giving back to the local economy. The whole point of travel is to experience new and exciting cultures. Partner with local communities to give your customers authentic local experiences that genuinely support the local community. 3. Think sustainable More and more, consumers want to make sustainable choices. The same applies with their travel choices, and this will only grow in importance. Could you do more to be more sustainable? And if you are, could you be doing a better job at communicating that? This is now an essential part of your advertising arsenal, use it. The travel industry is changing as fast as the rest of the world. What worked last year to attract customers may not work this year. Have a look around, read the room and grow your sales.

In destination marketing, it can sometimes feel daunting to try to tell your story, justify your funding, or communicate the value of your efforts. Too often, marketing teams rely on vanity metrics like impressions or click-through rates that fail to resonate with stakeholders: Sure, we got X clicks on our ads, but what does that mean to my hotel or restaurant? Impact reporting uses data-backed insights to shape and refine the entire strategic planning cycle and tell a compelling story of success. As the Senior Director of Tourism Marketing for Travel Lane County, Stephen Hoshaw uses ZDOS® to improve how the organization measures and reports success, educates stakeholders, plans for the future, and communicates the value of its marketing efforts. Read more about Travel Lane County's data-backed strategy here: https://lnkd.in/gsbntc4M

>>Welcome to the Resort Marketing Series of articles. Part 1. As resort marketers we have found it is easier to market to non-local guests. Turns out, there's some science behind why. You would think marketing a resort close to home would be a slam dunk. But, its not. And, why is that? There are several reasons why people sometimes prioritize traveling to distant destinations over exploring their local areas: -The Lure of the Exotic: We're naturally drawn to the unfamiliar. Distant places offer new experiences, different cultures, and a sense of escaping our everyday lives. -Social Media and Travel Inspiration: Travel blogs, social media, and movies showcase breathtaking, far-off destinations. This can create a desire to visit those places and make local areas seem less exciting by comparison. -Search for Unique Experiences: Some people believe that their local surroundings lack unique or interesting places to visit. They may want experiences they don't think they can find close to home. -Fulfilling Bucket Lists: Many people have 'must-see' destinations on their bucket list that may be further afield. There's a sense of accomplishment in ticking those places off. -Work and Time Constraints: Sometimes busy work schedules and limited vacation time make far-off journeys seem more worthwhile than short local trips. -Underestimating Local Gems: People often don't realize all the hidden gems that can be found close to home. It takes a shift in perspective and some exploration to discover them. Does this mean we ignore local marketing? That's a big NO. Instead, its important to build specific marketing campaigns that inspire day trips. Stay tuned for specific examples of successful local marketing in our next installment of our Resort Marketing Series. Until then, what challenges have you faced?

Whether it’s booking a hotel, scheduling a tour, scoring early-bird convention tickets or hiring a travel agent, what’s the one thing consumers are really looking for when shopping for travel? The experience. Our latest blog post highlights just a few of the ways marketing — before and during a travel experience — can help hospitality groups attract and retain their target customers. https://ow.ly/nzvg50R8qiy

Having experience successfully driving record breaking bookings for travel and hospitality clients I cannot stress enough how important it is to have the right integrated lead gen strategy. Too often Travel Marketing strategies fail to incorporate the appropriate integrated mix/spend that includes SEO. #TravelMarketing

Is your travel marketing evolving with travelers' desires? 🌴🎯 Uncover the preferences shaping today's travel landscape, from personalized journeys to sustainable adventures. Our latest blog unveils the secrets to captivating and retaining the modern wanderlust-driven audience through digital innovation and tailored experiences. Ignite your brand's journey to the forefront of travel marketing on the Bullseye Strategy blog > https://bit.ly/4abSxoY #TravelMarketing #InnovativeMarketing #BrandLoyalty #MarketingStrategy

Moving into 2024 H2, there are 3 big marketing agenda items for Travel and Tourism companies: 1. Looking beyond digital Digital marketing is crucial for all businesses in 2024, but there’s more to marketing than digital. Right now I’d be looking beyond digital channels to more traditional options to bolster your campaigns. TV spots, local radio, OOH… All of these are great options to interact with your customers away from their screen. 2. Partnering local The tide is (hopefully) gradually turning on enormous travel companies using and exploiting local regions without giving back to the local economy. The whole point of travel is to experience new and exciting cultures. Partner with local communities to give your customers authentic local experiences that genuinely support the local community. 3. Think sustainable More and more, consumers want to make sustainable choices. The same applies with their travel choices, and this will only grow in importance. Could you do more to be more sustainable? And if you are, could you be doing a better job at communicating that? This is now an essential part of your advertising arsenal, use it. The travel industry is changing as fast as the rest of the world. What worked last year to attract customers may not work this year. Have a look around, read the room and grow your sales.

Marketing is the heartbeat of the tourism industry, fueling growth, and success. This article dives into the crucial role marketing plays in promoting destinations, crafting memorable experiences, and building strong brand identities. From engaging content creation to personalized customer interactions, social media engagement, and adapting to digital trends, effective marketing strategies are essential for businesses to thrive in the competitive tourism sector. By prioritizing customer satisfaction, positive reviews, and staying abreast of technological advancements, businesses can ensure long-term viability and growth. In a world where visibility and customer connection are paramount, investing in marketing isn't just beneficial—it's imperative for the success of tourism-related ventures. #TourismMarketing #CustomerEngagement #BrandBuilding #DigitalMarketing Paula Marie Kilgarriffᵍᵐ