As many corporations and national associations have legislative issues in most of the 50 states, I highly recommend www.pluribusnews.com Pluribus News lead by DC and state insider Reid Wilson as a way to get your message out to nearly 50k state legislators, staff and opinion leaders. For DC focus, there are a million ways to reach the 535 people under the Capitol Dome — Punchbowl, Playbook, etc. There’s no one way to reach all 7,386 state legislators in America — until Pluribus News came along. For a fraction of the cost of sponsoring a big DC-focused newsletter, corporations, associations and coalitions can reach those state-level lawmakers as they craft the policy that’s going to impact your bottom line.
And that’s how federal policy gets made: From the state level up. Think about Welfare reform in the 90s, or the Affordable Care Act, or criminal justice reform under Trump — all state-level initiatives that bubbled up to DC. The same thing is happening in so many issue areas right now, from AI to digital privacy, education, nuclear energy, climate and carbon standards, health care and rural hospitals, workforce development and infrastructure. Winning the $1 million lobbying fight in, say, Phoenix or Tallahassee or Des Moines puts you on the front foot when it becomes a $100 million lobbying fight in DC.
We’re also a great way to position brands, and a lot of companies have used us to brag about their hard work in the states. When you’re asking lawmakers to appropriate money for your new site, it helps that they know how much your other investments have meant to other communities.
Past partners include Meta, AT&T, PhRMA, Norfolk Southern, NCTA, Clean Fuels Alliance, American Fuel & Petrochemical Manufactures and the American Association of Railroads — all groups that have come back for multiple buys, which tells you they’re happy with what they’ve gotten from partnerships in the past.
Pluribus News reaches more than 45,000 policymakers, opinion leaders, legislators, staffers and community leaders across the country, including more than one in four state legislators. Pluribus News is an inexpensive, respected and authoritative way to move policymaker opinion, and because they are small, they can work to customize the best fit for every client. Check them out!
