Which KPI is most important to you? 🤔 🎯 Leads or Marketing Sourced Revenue: The Great B2B Debate 🎯 In #b2bmarketing both are important. But which one deserves the crown? 🔍 Lead Generation: A Familiar Face - Leads are the lifeblood of sales pipelines. - They represent potential customers who have shown interest. - Tracking leads helps gauge initial campaign effectiveness. - But here's the twist: Not all leads are created equal. Quantity doesn't always mean quality! 📈 Marketing Sourced Revenue: The Deeper Metric - This KPI goes beyond the surface, diving into the revenue actually generated from marketing efforts. - It's about quality and impact, not just quantity. - This metric aligns marketing efforts directly with business growth. - It answers the big question: Is our marketing strategy truly profitable? 🤔 So, Which One Wins? - Leads are great for understanding immediate campaign reach. - However, marketing sourced revenue tells you about the long-term impact and ROI of your strategies. - In a perfect world, we'd balance both. But if you want to align closely with business growth, marketing sourced revenue might just be your go-to metric. 💡 What's your take? Share your thoughts! #b2bmarketing
