I often get asked, "why do I work for a tobacco company?"
Well, for me it is personal. Four and half years ago my father died at 54, from smoking related causes. He had smoked heavily since his teenage years, and he always struggled to quit. Eventually, this habit caught up with him.
Now, it might seem strange for his son to then decide to work for a company that produces the very products that had an impact on his death. But for me Philip Morris International was different. It was clear that this company is genuine in its ambition to go smoke-free. That it wasn't just words, this company was serious about helping smokers to quit or switch.
I have no doubt that if I, or my father, knew about heated-tobacco, nicotine pouches, or even vapes, then he could easily still be here today. And I now work at PMI, because I want to be part of company that is true to its ambitions, seeking to transform and in the process save lives. I am proud to be working for a company that has at its core has an ambition to ensure families do not go through the pain and suffering that mine did when my father passed too soon.
In the UK there are still 6.4 million smokers, and PMI is doing what it can to reduce this number by offering less-harmful alternatives to cigarettes - vapes, heated-tobacco and nicotine pouches. There is always more to do, and we need greater support from Government, regulators and civil society to achieve our ambitions, but progress is being made.
As we reflect as a company on the last ten years and the progress that has been made in going smoke-free, I think of all the families and smokers out there who have managed to give up cigarettes. I have no doubt I have made the right decision working for PMI, and I know everyone working here feels a pride in the work we are doing to transform, distrupt and make history.
We are genuine when we say we want to go smoke-free, and in the process make lives for millions of people so much better.
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