At this year's Advertising Week New York, we are gearing up for a critical and honest conversation on Brand Safety vs. Ad Fraud: The Difference and Why It Matters to Brands, on Wednesday, October 18. Renewed in recent months, there is rightly industry anger at the lack of transparency of the walled gardens when it comes to campaign management. Why is this important? Aside from the obvious ad fraud implications, fraudulent placements can put your brand in legal or reputational peril. In this discussion, we’ll discuss what brand safety means, the distinction between brand safety and ad fraud, and what they mean to advertisers looking to protect their brands and reach audiences with the most engaging, relevant content. Featuring: 👤 Danielle DeLauro (Moderator), EVP, VAB 👤 John Vilade – Head of Sales, PREMION 👤 Mark McKee – General Manager, FreeWheel 👤 Arielle Garcia – Consultant, Advisor & Fractional Chief Privacy Officer, ASG Solutions Stay up to date on all our AWNY updates here: https://lnkd.in/ejujqpRg #AWNEWYORK23 #greatmindsthinkunalike
