VAB is proud to welcome new member, Wurl! Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Learn more at www.wurl.com.
VAB’s Post
More Relevant Posts
-
Utilizing ACR data creatively is just one of many ways StackAdapt can help your political campaigns scale, while ensuring you’re hitting the audience you value most (and measuring those results 👀) Hit me up to hear more about how else we can help!
Fully expect ACR to be one of the most talked-about features in political CTV buying - and StackAdapt is ready for it! Check out our new partnership with SambaTV and our ACR-powered incremental reach solutions, as highlighted in this great article featuring GMMB rockstar Eric Yoffee. We're grateful to be working with some of the best in the business. Learn more about our cutting-edge technology here: https://lnkd.in/g3KmJzYZ
-
Helping clients build brand recognition, target customers and drive sales through TV, OTT & OnDemand programming
The IAB Tech Lab plans to introduce a Creative ID framework that companies will be able to use to tag specific ads with unique identifiers. This system will make it easier for ad buyers, sellers and ad tech intermediaries to monitor and manage exactly which ads are running where and when. #EffectvEmp
Future of TV Briefing: Why a creative ID system could save the streaming ad market 'millions of dollars'
socialagents.voicestorm.com
-
I Help Businesses Grow | Marketing & Brand Strategist | Dog Mom | Anti-Cruelty Associate Board Committee Chair
The IAB Tech Lab plans to introduce a Creative ID framework that companies will be able to use to tag specific ads with unique identifiers. This system will make it easier for ad buyers, sellers and ad tech intermediaries to monitor and manage exactly which ads are running where and when. #EffectvEmp
Future of TV Briefing: Why a creative ID system could save the streaming ad market 'millions of dollars'
socialagents.voicestorm.com
-
The IAB Tech Lab plans to introduce a Creative ID framework that companies will be able to use to tag specific ads with unique identifiers. This system will make it easier for ad buyers, sellers and ad tech intermediaries to monitor and manage exactly which ads are running where and when. #EffectvEmp
Future of TV Briefing: Why a creative ID system could save the streaming ad market 'millions of dollars'
socialagents.voicestorm.com
-
The IAB Tech Lab plans to introduce a Creative ID framework that companies will be able to use to tag specific ads with unique identifiers. This system will make it easier for ad buyers, sellers and ad tech intermediaries to monitor and manage exactly which ads are running where and when. #EffectvEmp
Future of TV Briefing: Why a creative ID system could save the streaming ad market 'millions of dollars'
socialagents.voicestorm.com
-
"Investment Review day 6 of 50: PubMatic Inc PubMatic is one of America’s fastest-growing programmatic advertising supply side platforms (SSPs). It helps publishers get the highest rates possible in placing advertisements on their websites, podcasts, or Connected TV (CTV) stations. PubMatic participates in trillions of digital auctions every day to place the right ad in front of the right person at the right time. The entire process takes one-sixth of a second, and PubMatic takes 10-20% of the gross ad spend (based on the format) for winning the transaction for the publisher. I bought in 2022 and doubled my investment in '23. It's down slightly, but I'm bullish long-term. Is ad tech a sector you'd bet on? -- I'm putting my holdings under the microscope. Over the next 50 days I'll break down my whole investment portfolio. Wins, losses, and the 'why' behind it all. And on day 50 I'm going to share the full portfolio! Follow me and let's learn together! #StockAnalysis #50daychallenge #investing #CTV #ConnectedTV #digitaladvertising #adtech #SSP"
-
-
Global CFO / CBO I Finance Strategist, Growth Hacker, Digital Transformer, Fund Raise, IPO, M&A, Valuation, Fin modelling, Tax, TMT specialist, Startup Advisor I CA, CMA, CMA (UK), CGMA, Kellogg School of Management
Media Powerplay! My take is - This consolidation will create a push where Ad rates especially digital, will go up, and content prices will rationalize or become performance-linked It will be interesting to see how the portfolio is rationalized to get the necessary approvals and how other key players in the ecosystem react. #Media&Entertainment
-
The end of the year is near, and it’s time to fine-tune your holiday advertising strategy! 💫 With PureCars’ innovative approaches to paid search, display, social media, video, streaming audio, and Connected TV, you can boost visibility and drive sales in Q4. Unwrap success this holiday season and make a lasting impact on your dealership. Ready to elevate your strategy? Read the blog to learn more! https://hubs.li/Q02S1gbJ0
-
-
We'll make it easier for you, and better. Let it rip! 🚀📈 #EXTV #CTV #audio #audioadvertising #AdvertisingRevolution #ctvadvertising
Thrilled to announce the launch of EXTV by Explorads! EXTV is a game-changing publisher sales house, unlocking high-quality, scaled traffic for advertisers through the coordinated partnership of hundreds of publishers and our own media assets. We're here to revolutionize connected TV (CTV) advertising with scientific precision and unmatched reach. Today, the future of CTV advertising arrives. ✨ Join us and see the power of expertise meets industry-leading media partnerships. Lets make waves together. #EXTV #CTVAdvertising #DigitalInnovation #MediaRevolution #AdTech #PublisherSalesHouse #StreamingFuture #JoinTheRevolution
